Today's Top News

MediaDailyNewsAnthropic Takes On Local Search, Challenges Google

Claude uses Google Maps and Places API to answer local queries, and in a post this week spotted by Near Media co-founder Greg Sterling, advertisers learn how Anthropic's chatbot has a formula to rank hotel results with a star rating, reviews and relevance. ...

Heineken Retains Dentsu For $550 Million Global Media Assignment
The brewer also consolidated its creative agency roster and awarded Publicis Groupe a global production remit. ...
Brand Agency Akcelo Launches London Office, Expands European Reach
New office clients include TikTok, Anytime Fitness, OpenAi, Amazon and PepsiCo. ...
Maison BETC Showcases 'Japanese Artistry' For Hibiki
The premium whisky spots highlight a love of nature and craft. ...
Amazon Dynamically Changes TV Ads To Personalize Content
"Dynamic TV creative" is the first Amazon Ads capability to automatically personalize Interactive Video Ads on Prime Vid ...
Hyundai Motor Sponsors CNN Series
The subject matter aligns with Hyundai Motor's "Progress for Humanity" vision, celebrating Korea's legacy of innovation and cultur ...
Caitlin Clark Champions Exercise For 'Medicine Company' Lilly
"This campaign is what 'Health Above All' looks like when you actually live it," says CMO. ...
Schlotzsky's Taps TikTok's 'King of Sandwiches' To Launch Sub Lineup
Owen Han's viral ASMR-style videos explore the makings of a great sandwich. ...
Actress Sophie Turner Blows Clouds In Sun-Drenched St-Germain Campaign
Spot for St-Germain elderflower liqueur shows "Game of Thrones" actress luxuriating at a beach club with her frie ...
OpAd Media Acquires Creative Shop Broad Agency
Combined the two shops form a fully integrated ad agency with offices in New York, Philadelphia and Alban ...
Lambda Legal's 'Letters Of Love' Mother's Day/Father's Day Campaign
The campaign will run during Mother's Day and Father's Day, offering what the agency calls "an emotionally resona ...

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