The new media-buying fee, called a "fractional advertising contribution," or FAC, will be charged to use the ANA ...

As advertising reaches a new era in measurement and metrics, Google has combined data and causality to bui ...

The survey found that EV strategy reversals are creating an early credibility risk, especially with younger consumers. ...

With a minority investment in 111Skin -- and its $1,000 moisturizer -- the beauty behemoth is playing catch- ...

You can show up, wave a flag and there's a decent chance no one will accuse you ...

Painter, who was the CEO of Ascential and who negotiated the sale of Flywheel to Omnicom, had be ...