Marketing DailyGeneral Motors Marketing Leader Plans Departure
Norm de Greve, who joined GM in July 2023, transitioned to chief growth officer in November after Lin-Hua Wu assumed the role of chief communications and marketing officer. ...
By Tanya Gazdik
The new media-buying fee, called a "fractional advertising contribution," or FAC, will be charged to use the ANA ...
By Joe Mandese
Artificial intelligence has moved from experimental to operational in the past six months - changing how advertisers pla ...
By Laurie Sullivan
As advertising reaches a new era in measurement and metrics, Google has combined data and causality to bui ...
By Laurie Sullivan
Virginia officials want to immediately enforce a law that would prohibit minors under 16 from accessing social med ...
By Wendy Davis
The survey found that EV strategy reversals are creating an early credibility risk, especially with younger consumers. ...
By Tanya Gazdik
With a minority investment in 111Skin -- and its $1,000 moisturizer -- the beauty behemoth is playing catch- ...
By Sarah Mahoney
A federal judge has granted preliminary approval to a class-action settlement requiring Google to pay $8.25 million ...
By Wendy Davis
The data broker Kochava has agreed that it won't sell or disclose especially sensitive location data without consumer ...
By Wendy Davis