Today's Top News

MADClean Creatives To Netflix: Pick 'Fossil-Free' Ad Agencies

The industry urged Netflix in an open letter to add "fossil-free procurement" to its ongoing media review for the EMEA region and to make it a standard going forward. ...

NBA 2025-26 Video Ad Revenue Hits $760M, Viewing Up 16%
Regular-season NBA games across all platforms grew 16% to an average 1.8 million Nielsen-measured viewers per game, wi ...
Video Podcast Users Rise, YouTube Leads
Sixty-two percent of all podcast users are consumers of video podcasts on YouTube. Netflix has 34% share, follow ...
Snickers, Twix Use Laughs To Launch New Products
As the cocoa-price rollercoaster continues, Mars hopes innovation will win new fans. ...
Smoothie King Challenges 'Dupe Culture 'With Receipt Exchange Program
Customers can bring their receipt from any other smoothie purchase into Smoothie King and trade it in f ...
Modelo Beer Goes All-In On World Cup With Largest Ever Futbol Investment
The Mexican beer's "Best Seat in the House" campaign shows fans watching the game on a rooftop a ...
FTC Wants To Withdraw Appeal Against Media Matters
The FTC says its recent antitrust settlements with Dentsu, Publicis and WPP "resolved the issues" that led ...
With Meatball Lollipops, Ikea Joins Liquid I.V. In The April Not-So-Foolish Rally
After teasing audiences with the Swedish meatball sucker, the furniture giant makes it a candy reality. ...
YouTube Expands Likeness Detection To Celebrities, Talent Agencies
YouTube is expanding its automated likeness detection initiative from a small group of journalists and civic leaders ...
IAB Tech Lab Launches Programmatic Governance Council
IAB Tech Lab has created a new industry body designed to bring together media buyers, media owners, a ...
Penich Extends Influencer Remit As CMO
She has been key to the agency's North American growth as president. ...

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