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MediaDailyNewsIAB Tech Lab Announces Programmatic Governance Council

IAB Tech Lab has created a new industry body designed to bring together media buyers, media owners, and ad-tech platforms to improve transparency and governance across digital advertising. ...

Clean Creatives To Netflix: Pick 'Fossil-Free' Agencies For Ad Assignments
The industry urged Netflix in an open letter to add "fossil-free procurement" to its ongoing media review f ...
Penich Extends Influencer Remit As CMO
She has been key o the agency's North American growth as president. ...
Supergood Spots Highlight U.S. Bank-NFL Partnership
The ads feature Minnesota Vikings' Justin Jefferson and zzy Geraci, U.S. Women's Flag Football QB. ...
Fallon Savors Bertolli Alfredo Pasta Sauce
"Take the Alfredo" shakes up culinary status quo. ...
Oprah To Receive Cannes LionHeart Award At This Creative Festival
It celebrates an industry luminary who has driven positive and lasting change throughout their career. ...
Hip-Hop Artist Serves Up Multiple Personas As Face Of Minute Maid Spiked
Action Bronson (and his many personas) is brand's first celebrity spokesperson, starring in a new national campaign. ...
Meta To Reportedly Cut 8,000 Jobs In May
Meta is planning to cut 10% of its global workforce due to increased investment in AI technologies towa ...
Arkansas 'Addictive Practices' Law Likely Unconstitutional, Judge Rules
A federal judge on Monday blocked enforcement of an Arkansas law that would prohibit social platforms from engagi ...
Kepler Taps Garcia To Lead Social, Entertainment, Culture Intelligence Efforts
The VaynerMedia veteran most recently served at KMG Strategic Consultancy where she advised a range of startups, creato ...
Pepsi, Beckham Let Fans Make The Rules
Among them? Rewriting the internet to ban the word "soccer." ...

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