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MediaDailyNewsMRC Blows Whistle On Nielsen Big Data + Snafu

The industry ratings watchdog disclosed major problems with Nielsen's Big Data + panel measurement service causing "seemingly unusual changes" in its audience estimates, including a double-digit decline in adults 25-54 viewing, as well as other issues. ...

Move Over, IKEA: Subway Eyes 'Million Meatball Monday' Milestone
The chain aims "to sell more meatballs than every Scandinavian furniture company combined," says Subway CMO. ...
Mall-Store Mojo: Sales Rise At Gap, Abercrombie, Victoria's Secret, AEO
Consumers may be reining in spending somewhere, but it's not at their favorite mall stores. ...
Trump Administration Sued Over TikTok Deal
A startup law firm is suing the Trump administration for approving the sale of a U.S. version ...
Google, Microsoft To Continue Work With Blacklisted Anthropic On Non-Defense Projects
The company's decision to continue its partnership with Anthropic for non-defense projects is a critical signal for advertiser ...
Maine Senate Passes Broad Privacy Bill
"If enacted, LD 1822 would make the state's approach to privacy an outlier in ways that would ha ...
M&C Saatchi NA Lands U.S. Soccer Federation Integrated Account
The remit includes data and audience insights, partnership marketing, experiential marketing, brand development, and performance marketing. ...
Franco Joins BBDO New York As ECD, Leads InBev Accounts
Before his appointment, Ricardo Franco was a top creative at BBH New York. ...
Wild By G7 Debuts, Focuses On Experience-Driven Travel
The agency creates distinct entertainment experiences that fuel visitation. ...
Advertising's Annette King Dies At 57
Her 35-year career in the business included service at WPP, Publicis and most recently Accenture Song, where s ...
JLR U.S. CMO Shifts To Head Defender, Discovery Models
Charlotte Blank was U.S. CMO since October 2022. Her new position is North American brand director, Defender a ...

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