Twitch Introduces Pause-Screen Ads
MediaDailyNews – 11 minutes ago
Following the release of a live-shopping feature, Twitch announced a new ad format designed to display ads wh ...
Bear Market For Soda: Coke, Pepsi Hit Pricing Limits
Marketing Daily – 2 hours ago
Softening demand exposes the limits of brand power as both companies rethink how to balance pricing, volume a ...
Backstreet Boys, Pizza Hut Team Up to Promote Heart-Shaped Pizza
Marketing Daily – 2 hours ago
Nick Carter and Howie Dorough lead "The Shape of My Heart-Shaped Pizza" campaign, a nod to the band ...
Tech Group Seeks To Block Utah Restrictions On App Downloads
MediaDailyNews – 3 hours ago
The Utah App Store Accountability Act amounts to "a sweeping censorship regime," the Computer & Communications Industry Associati ...
Cytokinetics Gets 'On Track' With Campaign For Cardio Condition
Marketing Daily – 3 hours ago
Spot stars summer Olympics Gold Medalist Sydney McLaughlin-Levrone and her father Willie McLaughlin, a former track star a ...
School District Can Proceed To Trial Against Social Platforms
MediaDailyNews – 3 hours ago
A Kentucky school district can attempt to convince a jury that YouTube, TikTok, Meta and Snapchat harmed student ...
Snap Brings AI Lenses To Luxury Fashion Campaigns
MediaDailyNews – 4 hours ago
Snapchat partnered with Gucci to launch the first Sponsored AI Lens for a luxury brand's ad campaign, inviti ...
Hyundai, Volkswagen Capitalize On Lackluster Super Bowl
Marketing Daily – 5 hours ago
Hyundai offered a social media activation to help fans "feel like they were part of something bigger," sa ...
Anthropic, xAI Execs Disconnect From AI Ethical Concerns To Face Reality
MediaDailyNews – 6 hours ago
This week, two high-profile execs left companies that had attempted to make an impact in AI, seeking somethi ...
Dentsu Named Media, Creative AOR For i-Health
MAD – 8 hours ago
The remit spans integrated strategy, media buying and execution, creative development, measurement and more. ...