Today's Top News

Marketing DailyDove Takes A Rare Risk With Reddit's Brutal Honesty

The r/eal reviews campaign hints at how the Unilever brand is rethinking trust in beauty marketing. ...

Zillow's Message To Trapped Home Shoppers: Start Anyway
Why the company's new "Someday Starts Today" platform targets stuck, anxious would-be movers -- not just active bu ...
Dentsu Named Media, Creative AOR For i-Health
The remit spans integrated strategy, media buying and execution, creative development, measurement and more. ...
Immediate Launches Experiential Agency IX To Aid Brand Connections
The unit will create activations to connect brands with dedicated audiences in real time. ...
Accompany Creative Debuts Garden Of Life 'Formulas' At Olympics
Its brand message is traceable sourcing and food integrity. ...
AbbVie's Botox For Chronic Migraine Leads Pharma SB Program Advertisers
The official 290-page Super Bowl progra has a circulation of 1 million -- and pass-on value of fi ...
Budweiser, Lay's, Pepsi Win The Super Bowl
Ads for AI and health products crowded the playing field, leaving plenty of unexpected casualties. ...
Instagram Reportedly Designing Snapchat Copycat App
A Meta spokesperson has informed "Business Insider" that the company is currently building "an internal prototype of ...
2 Super Bowl Ads From NFL Tops In Creative Effectiveness
That's according to an analysis from System1, which also found that AI ads for the most part fe ...
Angry Orchard 'Ex-Change' Gives Free Cider In Exchange For Ex's Junk
"Valentine's Day has a way of stirring up plenty of frustrations, and we love helping our drinkers fi ...
Smoothie King Taps Tyler Cameron For New Berry Smoothie
"The Bachelor" runner-up Tyler Cameron fronts for the limited-time-only smoothie containing strawberries, cocoa and a proprietary protein bl ...

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