Cargill, Kroger and Sweet Baby Ray's bring protein-rich promos, sauce hype, and civic-sized sausage to Memorial Day tab ...
Today's Top News
Marketing DailyTarget Concedes Boycotts Hurt Sales, Cuts Forecast
Target CEO Brian Cornell also cites inflation and declining consumer confidence in revising full-year expectations downward. ...
When burned, the charcoal briquets release "the taste of Miller Lite wrapping whatever you're grilling in a smok ...
Globally, media prices are forecast to rise only 3.9% this year, continuing a deceleration of inflation since 202 ...
NBCU would be taking over the package owned by ESPN. The network has aired a Sunday night baseba ...
Meta has announced its most expansive hardware push to date - now offering the Ray-Ban device in Mexic ...
The same business bidding for ad space can now also open bid on less obvious but potentially high ...
With Captiv8 now under the vast umbrella of companies owned by Publicis, the advertising and public relations gia ...
The new terms -- "True AdSpend" and "TrueCPM" -- are modern day ways of describing the share ...
'The Washington Post' Hires Kimi Yoshino As A Managing Editor
Yoshino is the founding editor in chief of "The Baltimore Banner." ...
Craft & Commerce Wins TrueCar, Other Media Accounts
The New York-based media agency has quietly picked up a handful of recent accounts including AOR assignments f ...
Google Cuts Funding For California Newsrooms
Company joins state in reducing its promised support. ...
Carl's Jr., Hardee's Come Together For Annual Military Family Fundraiser
The campaign prompts customers to donate $1 or more at the register, with all proceeds benefiting nonprofits helpi ...
A'ja Wilson Is Chase's New 'Greatest Cashbacker Of All Time'
The campaign builds on the previous "#CashBros" campaign with Stephen Curry and Kevin Hart, showcasing the rewards featur ...
TikTok's New AI Chatbot Assists In-App Sellers
TikTok says its new Seller Assistant will provide guidance to TikTok Shop merchants via "personalized, context-aware recommendations" ...
Vans Falls 22%, But VF Insists Brand Heat Is Ahead
Sales are improving at both the North Face and Timberland as the company's reinvention gains steam. ...
Microsoft Reportedly Blocks 'Palestine' Emails, Fires Employee
A Microsoft company spokesperson acknowledged the protest and email to MediaPost, but stopped short of saying emails ha ...
Generation Wild Connects Kids To The Outdoors
The campaign, by Sukle, is getting children to plant flowers across Colorado. ...
Vitamix Appoints Colle McVoy Integrated Creative AOR
The agency's first work is expected around Q4 of this year. ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Brand Insider Summit Travel and Hospitality
Brand Insider Summit CPG
Publishing Insider Summit
Brand Insider Summit Pharma & Health
Brand Insider Summit Retail
Data and Programmatic Insider Summit
Planning and Buying Insider Summit
Digital Out of Home Insider Summit
Brand Insider Summit: Luxury Retail
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
Launch builds upon partnership that began in 2022 with a line of baking mixes and frostings under the Duncan Hines brand. ...
CTV ad spend now amounts to more than 31% of all ad spend on TV, a 3X gap between spend and viewing share. ...
"The Residence" on Netflix is one of streaming's biggest hits because it goes where so many other shows never go - to a land called Entertainment. ...
