The same business bidding for ad space can now also open bid on less obvious but potentially high ...
Today's Top News
MADPublicis Expands Influencer Offering With Captiv8 Acquisition
The transaction follows last year's acquisition of influencer platform Influential by the holding company, which said it would integrate with Captiv8 to power its influencer offering globally. ...
When burned, the charcoal briquets release "the taste of Miller Lite wrapping whatever you're grilling in a smok ...
Google began filling nooks in its advertising and analytics platforms with agentic AI technology that can operate mo ...
The new terms -- "True AdSpend" and "TrueCPM" -- are modern day ways of describing the share ...
A few weeks after announcing the launch of ads on Threads, Meta is adding the functionality to i ...
The IAB has updated the industry's 25-year-old digital ad agreement terms through a collaboration with brands, agencies, publisher ...
Connie Chan was previously CEO OMD China and earlier led WPP's government and public sector practice based ...
The Electronic Privacy Information Center and Fairplay assert Google's plan poses privacy and safety threats to kids a ...
Nascar And Chill: Driver Ryan Blaney Helps Launch Bodyarmor Seasonal Flavor
Blaney will debut a special-edition Bodyarmor Chill paint scheme for his car during the Coca-Cola 600 race. ...
Target Concedes Boycotts Hurt Sales, Cuts Full-Year Forecast
CEO Cornell also cites inflation and falling consumer confidence in revising full-year expectations downward. ...
Apple's Loss To Epic Games Directly Boosts Spotify's Sales
Spotify says the changes will make for more seamless buying opportunities that could benefit creators, who can n ...
Lexus Hires Blair Underwood As 'Voice Of Lexus'
"The Lexus brand needs to be bigger than any model," Lexus' Cynthia Tenhouse tells "Marketing Daily." ...
Epilepsy Drug Ad Grounds Message In 'Emotional Truth'
The goal is reducing the number of seizures, not eliminating them altogether, according to pharma company SK Li ...
Media Execs Launch Audyns To Build Scale For Indie TV Networks
Network groups including TelevisaUnivision, Great American Media and Reelz have signed with Audyns, which expects to represent mo ...
White Castle Partners With Heelys For Branded Kicks
"Slider Rider" high-top shoes look like normal basketball shoes with a marked difference: they have removable wheels ...
Nielsen: 66% Of Marketers Plan To Increase CTV Spend This Year
A Nielsen marketing survey finds 42.4% of ad-supported viewing time is now on streaming platforms, with ad spe ...
Los York Hires Creative Agency Veteran Jeff Lam
Lam previously served at TBWA\Chiat\Day, 72andSunny and Wieden + Kennedy and worked on big campaigns for Levi's, Gatora ...
Fiori Joins Quiet Storm As First Client Development Director
Massimo Fiori will work on the Haribo, Chicago Town and Yakult accounts. ...
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Find Out More »OPINION
A driver for a crime syndicate leaves rivals in the dust in a 1970 Plymouth Duster, reviving memories of a time when gas guzzling was as American as apple pie. ...
For all the talk of futures, macro forces, trends and market dynamics, demographics matter most. There are many external factors shaping market conditions, but they are all conditional on demographics. Everything derives from household needs whi ...
Remarkably, 8% of ANA members don't even know the difference between principal-based and barter media-buying, demonstrating why advertisers need to be better educated. ...
