
Snapchat announced the launch of a location-specific brand campaign, AI campaign solutions, ad updates and an in-person li ...
The deal - which covers the next two upfront TV cycles - will continue NBCU's previous ad structure in part. Analysts say this is key for the leverage needed in media deals with agencies. Advertising on Versant cable networks will be sold by NBCUniversal. ...
Snapchat announced the launch of a location-specific brand campaign, AI campaign solutions, ad updates and an in-person li ...
Shopify's AI-powered commerce assistant Sidekick has entered a phase of advanced multistep reasoning that also supports image generat ...
The agency veteran succeeds Marla Kaplowitz, who is departing at the end of May after leading the gro ...
TikTok will use generative AI to place advertisers next to the top 4% of user-generated content by catego ...
In Coke's hometown, consumers get to choose between zero sugar versions of the beverage behemoths in Pepsi-sponsored te ...