MediaDailyNewsMicrosoft Names Althoff Commercial Business CEO, Folds AI Into 'Office'
Judson Althoff, who had served as chief commercial officer, was Microsoft's top sales leader and architect of its Customer and Partner Solutions division. ...
By Laurie Sullivan
Meta will update its privacy policy in mid-December to begin selling targeted ads across its apps based ...
By Colin Kirkland
With a faux film trailer, the retailer pushes past plus-size tokenism, spotlighting the scarcity of plus-sized women's fashi ...
By Sarah Mahoney
Mastercard Commerce Media will operate in owned channels as well as bank and other publishing outlets around t ...
By Steve McClellan
The marketing mix modeling platform now allows marketers to include non-media variables like pricing and promos to measu ...
By Laurie Sullivan, Staff Writer
The firm has multiple incumbents including Publicis Media and UM on the media side and FCB and BB ...
By Steve McClellan
YouTube is cited in ChatGPT, Perplexity, and Google's AI search results 200x more than any other video platfor ...
By Laurie Sullivan
"No matter what, the new TikTok will be different than it is today, which is the biggest thre ...
By Colin Kirkland
U.S. ad spending fell 3.1% in August, marking the second consecutive monthly year-over-year decline, according to just updat ...
By Joe Mandese