MediaDailyNewsWPP Media Touts 'First-Of-Its-Kind Activation' With Criteo
The data deal with its "Open Intelligence" platform focuses on CTV and is being piloted with three suppliers - Roku, Samsung and Scripps - it said. ...
By Joe Mandese

The Media Rating Council has released a draft of "Phase 2" of its controversial out-of-home media audience-measurement requirement ...
By Joe Mandese

As businesses turn to commerce media to generate new revenue streams, enhance customer experience, and ensure privacy-compliant advertisin ...
By Laurie Sullivan

Ad-supported streaming grew 7% by 2.9 share points to 45.3% share, while streaming platforms gained from new seaso ...
By Wayne Friedman

The company says sales will fall by a double-digit percentage as it embarks on a "brand reset." ...
By Sarah Mahoney

Prior to being appointed to the position in January 2023, Meranus was Chief Media Officer at both Dent ...
By Steve McClellan

Beginning in October, Meta will no longer allow political, electoral or social issue ads on its platforms ...
By Colin Kirkland

While Amazon has slowly reduced its presence in Google Shopping during the past year, the sudden stop rais ...
By Laurie Sullivan

With fashion sales down 7%, the luxury giant is reportedly shopping the division for $1 billion. ...
By Sarah Mahoney