To build on viral momentum, the L'Oreal-owned brand is turning to Sarah V, a cheeky goat mascot aim ...
Today's Top News
MediaDailyNewsWPP Media Unveils 'Open Intelligence For Retail,' Names Data Partners
WPP Media, which earlier this week unveiled Open Intelligence, its new AI-powered "Large Marketing Model," this morning disclosed three new retail data partners -- Criteo, DICK'S Sporting Goods, and Ocado Ads -- "to connect both sides of the media ecosystem." ...
Adobe plans to integrate more dynamic reasoning into its AI agentic agents with the ability to automatically determi ...
TikTok is changing the way businesses amass views on the company's e-commerce app's main feed, potentially changing t ...
Effie Worldwide also named AB InBev the most effective marketer, McDonald's the most effective brand, Ogilvy the mo ...
In an effort to help advertisers optimize the most "valuable" conversions for their overall strategy, Meta is expandi ...
"Although we continue to believe this take is accurate in the mid- to long-run, the current reality h ...
Paramount spends an estimated $400 million on measured media annually, according to agency research firm COMvergence. About $2 ...
AI search ads will impact traditional search businesses and present challenges for brands - especially those with hea ...
Tom Brady Goes Full-On Hulk For Gopuff's GOAT Gummies
Two versions of the NFL legend go head-to-head in the brand's newest campaign for organic vegan snacks. ...
IAB Tech Lab Containerization Project Moves Programmatic To Next Level
IAB Tech Lab has announced a project to standardize container technology for Open RTB as challenges in developme ...
Florida AG Seeks To Lift Block On Social Media Law
Florida is appealing an injunction blocking enforcement of a law that restricts teens' ability to create social med ...
NBA Scores 8% More Sponsorship Revenue, To $1.6B This Season
The number of brand deals has leveled off, but spending per deal is higher at an average de ...
Fox Names Vohra CMO, EVP-Ad Sales
Vohra will oversee development and execution of ad-sales marketing efforts across Fox Entertainment, Fox News, Fox Sports a ...
Buchanan's, Rauw Alejandro Season Summer Fun
The creative by Gale targets 200%ers - those who are 100% Latino and 100% American. ...
Apartment.com Holds 'Secret' To Easy Rentals
Geared to young-skewing renters, RPA's creative runs on most major media channels, social, audio and digital. ...
Straight Arrow News Upgrades Its Website
Publisher Straight Arrow News has relaunched its website and app to make its unbiased news easier to re ...
GLAAD, OOH Network Outfront Partner For Pride Month Campaign
"One Story, One Future" is third consecutive effort from LGBTQ+ advocacy org and one of the nation's large ...
Mercedes-Benz Appoints New Head Of Van Sales, Marketing
Jee-Seop Kim succeeds Heike Scheuble, who will retire from Mercedes-Benz on Sept. 2 after more than four decad ...
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Find Out More »OPINION
A Lifetime plan to produce a new series about the Chrisley reality-TV family got a boost from President Trump when he pardoned Todd Chrisley and wife Julie Chrisley last week. ...
The inexact science of branding is nowhere more evident than in the case of the Tesla Cybertruck, which could be the biggest automotive flop in history. ...
The most interesting marketing-related AI news I received this morning was an Accenture study showing a third of consumers now consider AI assistants to be a "good friend." ...
