Paramount Q1 Advertising Dips 3%, Linear Down 6%
Television News Daily – 8 minutes ago
The company says: "Paramount+ advertising revenue remains strong, digital monetization is improving sequentially across the portfolio, and o ...
Kochava Won't Sell 'Sensitive' Location Data Without Consent
MediaDailyNews – 5 hours ago
The data broker Kochava has agreed that it won't sell or disclose especially sensitive location data without consumer ...
Primark Is Painting New York Primark Blue
Marketing Daily – 5 hours ago
As U.S. expansion continues, the fast-fashion retailer is crashing the Met Gala's Fashion Week with a block par ...
In FIFA-Tied Corporate Campaign, Bristol Myers Squibb 'Won't Lose'
Marketing Daily – 5 hours ago
Brand's largest corporate image campaign in six years targets "existing and potential patients, policymakers and key opinion leaders ...
Harris Poll: Younger Consumers Question EV Rollbacks
Marketing Daily – 6 hours ago
The survey found that EV strategy reversals are creating an early credibility risk, especially with younger consumers. ...
Talon Names Zhao First Head Of Effectiveness
MAD – 6 hours ago
Zhao was most recently head of revenue analytics at accessiBe. Earlier she held analytics roles at Mediabrands a ...
Virginia AG Renews Bid To Enforce Time Limits For Social Media
MediaDailyNews – 6 hours ago
Virginia officials want to immediately enforce a law that would prohibit minors under 16 from accessing social med ...
Anthropic, OpenAI Secure Billions From Wall Street Partnerships
MediaDailyNews – 6 hours ago
Anthropic and OpenAI are forming separate joint ventures with financial institutions in a race to drive more adopti ...
Olly Serves Up Naomi Osaka In Self-Affirming Campaign
Marketing Daily – 8 hours ago
"I learned to push back on expectations, to prioritize my family, and focus on my mental health," tenn ...
O'Hagan Upped To CEO, GUT Toronto
MAD – 12 hours ago
Under his leadership, the agency added Tim Hortons, Mitsubishi and McCormick to its roster. ...