MADWPP Reports Q1 Dip, In Line With Expectations
The firm reiterated that it expects a first half organic revenue decline in the mid-to-high single digits for the first half of 2026 "with an improving trajectory in the second half." ...
By Steve McClellan
WPP Media, which accounts for 41% of "unholding" company revenue, reported the worst Q1 decline: -8.5%. ...
By Joe Mandese
MIAMI BEACH, FL -- Media buying is shifting from a narrow focus on low CPMs and scale towa ...
By Rob Williams
MIAMI BEACH, FL -- The beverage giant's new model required more flexibility by channel, message and audience. ...
By Rob Williams
After integrating the company's autonomous AI agent technology into its Ads Manager, Meta's deal has been blocked ...
By Colin Kirkland
X has launched X Chat, an encrypted messaging app that has the ability to block screenshots, edit message ...
By Colin Kirkland
Elon Musk's X Corp. will ask the 5th Circuit to revive claims that the WFA and advertisers violat ...
By Wendy Davis
"Instants," the new stand-alone mobile app for iOS and Android, mimics Snapchat's disappearing photo-sharing model - expanding t ...
By Colin Kirkland
Yelp wants to become an integrated tool for advertisers as well as a destination for site visitors. T ...
By Laurie Sullivan