The IAB says the "Gaming Measurement Framework" will give advertisers metrics for display, video, audio, and custom gami ...
Today's Top News
MediaDailyNewsFTC Refunds Millions To Unfairly Charged Fortnite Players
In its second round of refunds, the FTC announced this week that it will send over $126 million to players on Epic Games' gaming platform Fortnite who were "charged for unwanted purchases while playing the game." ...
Wintour will remain as chief content officer for Conde Nast and global editorial director of "Vogue" - titl ...
In the new "She Built That" campaign, Lego champions a more inclusive definition of building -- and girl ...
Offerwall, a monetization tool for publishers and developers in Google Ad Manager, rolled out Thursday in general availabili ...
The Elevated Journey app provides guided audio content designed to help drivers stay focused and peaceful behind t ...
Just 41% of people support brands actively promoting equality for LGBT individuals, down from 49% in 2021 a ...
As of July 22, creators under the age of 16 will not be allowed to livestream on t ...
A Maryland state court judge dismissed Compass Marketing's complaint against Omnicom. Compass plans to amend its allegations. ...
Davids Reunite: Beckham, Damon Tout The Stella Artois 'Collection'
The duo, who debuted at the Super Bowl, search for the final chalice. ...
DM9 Co-President/CCO Resigns Amid Controversy Over Its Grand Prix Win
Chief Creative Officer and co-president of the agency Icaro Doria stepped down from his post after the agen ...
Genesis Becomes First Global Official Vehicle Of PGA Tour
The deal includes Genesis as the first sponsor of the PGA Tour's World Feed, launched this year ...
McDonald's Launches Lil McDonald's Happy Meal With Collectible Mini Toys
McDonald's is jumping on the mini trend of recreating branded products as miniature plastic collectible toys with i ...
Georgia Can't Require Parental Consent For Social Media
"The state seeks to erect barriers to speech that cannot withstand the rigorous scrutiny that the Constitution requires ...
BBC Debuts A Paywall For News, Feature Content
BBC will study audience consumption and may add long-form features. ...
Cortizone-10 Fights 'Itchsanity' With Dylan Efron, Bears, National Park Foundation
The "Itchy Bear Season/Big Bear Itch Off" includes paid as well as organic social from the brand a ...
AccuWeather And Perplexity Team Up To Deliver Weather Forecasts
Perplexity will make AccuWeather forecast data available to millions of users. ...
Judge Sides With Meta In Copyright Battle With Authors
Meta did not infringe copyright by training Llama on books written by Sarah Silverman, Junot Diaz and oth ...
IPG's Kelley Named AAF Board Chair
The appointment came during AAF's annual gathering-known as the Admerica National Conference-held earlier this week in Pittsburgh. ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Brand Insider Summit Pharma & Health
Brand Insider Summit Retail
Data and Programmatic Insider Summit
Planning and Buying Insider Summit
Digital Out of Home Insider Summit
Brand Insider Summit: Luxury Retail
Brand Insider Summit CPG
Brand Insider Summit QSR
Email Insider Summit
TV & Video Insider Summit
Performance Marketing Insider Summit
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
Why would Putin bomb a packaging factory? Crippling Ukraine agriculture is the answer. ...
Nearly two years after moving to the U.S., I've noticed something people in our industry don't often say out loud: American brand strategy talks about being global, but it rarely thinks that way. ...
Is reality still reality when it is "augmented" reality? ...
