MediaDailyNewsMRC Issues Phase 2 OOH Standards, Includes 'Comparability' With Other Media
The Media Rating Council has released a draft of "Phase 2" of its controversial out-of-home media audience-measurement requirements, adding requirements for measuring demographics/persons-based
audience exposure and also providing "comparability to other measured media." ...
By Joe Mandese
Domestic theatrical revenue is up 12.4% year-to-date vs. a year ago to $5.02 billion, but down 8.4% v ...
By Wayne Friedman
While Amazon has slowly reduced its presence in Google Shopping during the past year, the sudden stop rais ...
By Laurie Sullivan
Dentsu exec brings Walmart and Pinterest chops as grocer plays catch-up, and pilots in-store tech network ...
By Sarah Mahoney
A 60-second spot shows off the new Cadillac with the superimposed copy "Same Legacy. New Energy." ...
By Tanya Gazdik
The digital campaign is supported by local activations and OOH advertising across Atlanta, Charlotte, and Miami. ...
By Danielle Oster
Meta is automatically applying its strictest message settings to help prevent unwanted messages for child-facing accounts, while al ...
By Colin Kirkland
The "Stop AI Price Gouging and Wage Fixing Act of 2025" would prohibit companies from using artificial intelligen ...
By Wendy Davis
"The record here strongly supports the conclusion that Commissioner Slaughter's service promotes the public interest," her lawyers arg ...
By Wendy Davis