WPP Media this morning released a revised mid-year update to its annual ad spending forecast, reducing U.S. grow ...
Today's Top News
MediaDailyNewsAt Mid-Year, WPP Downgrades Global Ad Outlook 1.6 Points To 4.8%
Citing "disruptions to global trade and continued de-globalization pressures," WPP Media this morning released a mid-year update to its annual global ad growth forecast, reducing its outlook for 2025 by 1.6 percentage points to 4.8% from what it has projected in December 2024. ...
The draft represents "a unified, system-agnostic set of API specifications designed to streamline the exchange of invoice da ...
Carla Murphy joins as the Brit icon tries to revive sales with a focus on a world beyo ...
Cisco Systems has laid a foundation that enables advertisers to scale intelligent, AI-driven strategies with accuracy, performance, securit ...
The move follows previous audience-measurement deals with Nielsen and Comscore, and GSTV says iSpot will quantify the "uniqu ...
YouTube has coached its content moderators to prioritize "freedom of expression" in rule-breaking videos if they are like ...
The remaining WBD company will consist of Warner Bros. Television, Warner Bros. Motion Picture Group, DC Studios, H ...
With a megaphone, clogging shoes and actor Walt Goggins, the retailer wants to recast itself as your everythi ...
Pleasure Palace: Zoe Saldana Books Grey Goose Hotel
BBH USA launched "Last-ish Call," its first work for the French vodka. ...
Gravity Global Debuts Gravity One, Division Focuses On Brand Experience
Gravity One's remit is to build brand-to-demand programs. ...
Chris Lester To Serve As Interim EIC Of 'The Beacon'
Lester, a veteran of "The Kansas City Star," joins the staff of the nonprofit publication "The Beacon." ...
Reporters Hit By 'Non-Lethal' Bullets During Los Angeles Protests
Rubber and plastic bullets have hit at least three journalists, according to reports. ...
'The Guardian' Debuts Technology For Protecting Sources
Whistleblowers can send tips to the publication via the "Guardian" app. ...
DoorDash's 'BagMobile' Sets Out On Summer Tour
A 15-foot vehicle designed to resemble the brand's red delivery bag will travel to Chicago, Miami and oth ...
WPP Downgrades Global Ad Growth Forecast To 6%
Despite the macroeconomic turbulence, a WPP Media report upgrades its US advertising projection this year to a ga ...
Hyundai Tucson Hybrid Unveils 'He Got Money' Campaign
Main idea anchoring the multicultural campaign: Hybrids save big on gas so people have more to spend ...
Indeed Hires Tech Marketing Vet As CMO
The arrival of James Whitemore in the role follows former CMO Jessica Jensen joining LinkedIn in January. ...
Tylenol Launches Two Firsts: A Supplement Brand And A Women's Soccer Partnership
Actress/comedian Molly Shannon provides social media postings and earned media interviews for Kenvue's Proactive Support supplement. ...
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Find Out More »OPINION
As part of a new ad forecasting taxonomy, WPP says amateur content will surpass professionally produced content this year, making me wonder what the definition of "professional" content actually is. ...
Given the importance AI will play in WPP's selection of a new CEO, we asked some AIs who were optimum candidates. Four internal execs each got three votes, including one who knows a lot about A ...
WBD's decision to split itself into two separate companies represents a big change from a separation plan announced last December. ...
