MADKenvue Launches Global Media, Creative Review
The firm has multiple incumbents including Publicis Media and UM on the media side and FCB and BBDO on the creative side. ...
By Steve McClellan
U.S. ad spending fell 3.1% in August, marking the second consecutive monthly year-over-year decline, according to just updat ...
By Joe Mandese
The marketing mix modeling platform now allows marketers to include non-media variables like pricing and promos to measu ...
By Laurie Sullivan, Staff Writer
Estimated spending is $750 million, per COMvergence. Brands within the division include Bayer Aspirin, Bepanthen, Claritin, Canesten a ...
By Steve McClellan
Dubbed Horizon Global, the venture will manage $20 billion in global billings and focus on "US-centric global clie ...
By Steve McClellan
YouTube will pay $22 million to President Donald Trump to settle a lawsuit over his suspension from t ...
By Wendy Davis
Total viewer impressions from all TV partners grew year-over-year - up 13% to 12.3 billion (from 10.9 billion ...
By Wayne Friedman
The update to AI Mode moves advertising and marketing into a more visual era of search and mak ...
By Laurie Sullivan
"This suit is a naked attempt by X to win at the courthouse business it lost in t ...
By Wendy Davis