MediaDailyNewsWPP Media Unveils Prototype For New 'Buyer Agent' Standard
The holdco says it was developed in partnership with industry standards bodies and big media suppliers and has already begun testing with Comcast, Disney, Fox, NBCU, Netflix and Paramount. ...
By Joe Mandese
According to the company, Blu's agents "integrate audience intelligence, publisher data, and campaign performance into a unified decisi ...
By Steve McClellan
The "cognitive engine' bridges the gap between ad-verification data and campaign execution for media buyers. DoubleVerify CEO Ma ...
By Laurie Sullivan
In its ongoing assault against T-Mobile, the company also reunites the beloved cast of "Yo soy Betty, ...
By Sarah Mahoney
AI agents now do the work for advertisers and consumers on the same network that serves ads, whe ...
By Laurie Sullivan
The company fights weak sales by opening more stores. ...
By Sarah Mahoney
Siding with Meta, a federal judge has thrown out a lawsuit over Facebook ads created by fraudsters. ...
By Wendy Davis
The chocolate brand has a hometown claim on soccer star Christian Pulisic -- and a limited-edition candy b ...
By Sarah Mahoney
The tongue-in-cheek takedown of holdco AI-fueled promises follows a series of more serious reports and conversations questioning the ...
By Joe Mandese