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Marketing DailyCPG Brands Target Parents' Back-to-School Stress

Ziploc, Lysol and Welch's tap into lunchbox waste, germ fears and teacher gratitude. ...

Coca-Cola To Make US Cane-Sugar-Sweetened Cola Again
Official announcement follows a July 16 Truth Social post by Donald Trump claiming the company had agreed ...
Controversial AI Companions Are Already Popular Among Teens, Report Says
As xAI rolls out controversial AI companions, a report by Common Sense Media states that 72% of U. ...
'The Verge' Updates Site, Will Launch Several Newsletters
Publisher Helen Havlak warns that "Google Zero," is here, and that publishers must achieve direct access. ...
AI Agents Threaten DSPs, Microsoft Sees Incompatibility
An advertising and marketing expert argues that AI will interrupt basic programmatic ad-platform functions if not rewritten, bas ...
It's A Lovely Day For A Guinness/Van Leeuwen Ice Cream Collab
Guinness relies on its tagline from 1950s ads to name the limited-edition Van Leeuwen ice cream flavor. ...
GM Rewards Loyalty Program, Software Drive Growth
GM Rewards Members spend more at the automaker and are more engaged than GM customers not enrolled ...
Havas Acquires Spanish Agency Tidart
Headquartered in Madrid, Tidart, founded in 2012 will maintain its brand and operational structure, while integrating into Hav ...
'The Los Angeles Times' Plans To Go Public
Owner Soon-Shiong floats the idea during an interview with Jon Stewart. ...
With A Back-To-School Twist, 'Yes, JCPenney' Keeps Rolling
The department store says the new campaign is building awareness, word of mouth and consideration. ...
LiveRamp Must Face Privacy Claims, Judge Rules
A federal judge is allowing web users to sue LiveRamp for allegedly creating profiles by combining people's onli ...

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