Today's Top News

MediaDailyNewsGoogle Brings Channel Reporting To Performance Max

Channel performance reporting will enable advertisers to gain visibility into how individual channels like search, display and YouTube perform within Performance Max. Google also will add full search-term reporting and more detailed asset reporting that show advertisers all metrics for individual assets running in the campaign. ...

Scuderia Ferrari, IBM Reimagine AI App, Data Experience
Scuderia Ferrari HP redesigned its mobile app to bring nearly 400 million global fans closer to its car ...
Zillions And Zillions: UCB Launches Myasthenia Gravis Campaign
"Generalized myasthenia gravis can cause you to miss out on a zillion things," begins the commercial's female voiceo ...
Study Finds The Average Life Of A Media Agency-Client Relationship Is 3.7 Years
That's on the low end of agency-client relationship longevity by agency type, according to a joint report fr ...
Pepsi Adds Women Soccer Stars, Including Alexia Putellas, To Athlete Roster
New Pepsi teammates will be welcomed with OOH spots, such as England national team star Lauren James' ...
Craftsman Builds On 'Trapped In Place' Angst
The new campaign speaks to millennials stuck in fixer-uppers -- and loving it. ...
Wisconsin Neighbors Leinenkugel Brewing, Duluth Trading Drop Merch Collab
Clothing in the limited-edition menswear collection features artwork suggesting summertime on the lake, depicting items such as can ...
Microsoft Sees Revenue Rise From Cloud Services
Microsoft reported strong growth for the first quarter in 2025, up about 13% year over year to $70 ...
Michigan AG Charges Roku With Privacy Violations
Roku allegedly collects personal data from children younger than 13, and discloses information about video-viewing history of use ...
California Bill To Protect Media From Privacy Lawsuits Approved By Committee
SB 690 would plug a loophole in the 1967 California Invasion of Privacy Act. ...
Complex Strengthens Its Leadership Team
Audio and video producer Complex has announced several leadership appointments on its brand partnerships team. ...

Discover Our Publications