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Television News DailyNetflix's Upfront 'Nearly' Done, Ad Sales Double

Netflix expects "roughly double" the ad revenue in 2025 vs. the previous year, according to company execs - as part of releasing its Q2 financial results. Brian Wieser, media analyst of Madison & Wall, estimates this will come to around $3 billion -- roughly 7% of Netflix's overall estimated revenue for this year - projected to be between $43.5 billion and $44.5 billion. ...

X Looks To Boost iOS Campaign Transparency Via New Partnership
X is partnering with AppsFlyer, an app analytics company that has integrated its Advanced Self-Reporting Network into X ...
U.S. Bank Gets 'Happy' With Netflix, 'Gilmore'
This is the bank's first integration with the streamer. ...
Southwest Airlines Assigns Seats, Passengers Rejoice!
GSD&M introduces the big change in "Are You Sitting Down?" ...
Trubar's 'Bite Me' Campaign Is Packed With Attitude
Created by Acadia, it's the brand's first national campaign and "captures everything Trubar stands for," says Natasha Por ...
Press Forward Invests $22.7M In Newsroom Infrastructure Projects
The funding is designed to help news organizations prepare for crisis, among other things. ...
'Eden Prairie Local News' Seeks A CEO As Steve Schewe Plans To Step Down
The replacement to volunteer Schewe will be the first full-time chief executive. ...
Keep Your Shoes Off My Pancakes: Waffle House Sandal Collab
The southern diner staple worked with Chaco footwear to develop two different Waffle House-branded sandals. ...
Big Season, Small Budget: How Great Clips Is Spending Smarter For Back-To-School
As it recruits a Chief Back to School Officer, the chain leans on social media and kid-powered c ...
Community-First Approach Boosts Reddit's Ad Revenue: Report
Brands have flocked to Reddit since its recent launch of AI ad features that feel native to t ...
RTD Cocktail BeatBox Goes Big With Shaquille O'Neal OOH
Campaign features billboards and bus and trolley wraps across the country to launch Blueberry Lemonade flavor. ...

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