The company is partnering with healthcare ad-tech firm DeepIntent on the project. ...
Today's Top News
MediaDailyNewsGoogle Must Face Privacy Claims Over Health Data
"It would be reasonable to infer that Google would be able to use an IP address to connect information to an identifiable person," a federal judge wrote. ...
Founded in 2020, the rebranding accompanies expanded capabilities including channel management, business outcomes dashboards, and closer alignment wi ...
President Trump is expected to sign another executive order to push back the June 18 expiration date s ...
Amazon Ads has launched an upgrade to its video generator for U.S. advertisers as it takes the company ...
Citing "disruptions to global trade and continued de-globalization pressures," WPP Media this morning released a mid-year update ...
WPP Media this morning released a revised mid-year update to its annual ad spending forecast, reducing U.S. grow ...
The draft represents "a unified, system-agnostic set of API specifications designed to streamline the exchange of invoice da ...
The move follows previous audience-measurement deals with Nielsen and Comscore, and GSTV says iSpot will quantify the "uniqu ...
Premion Makes 'Scaled' Live, Programmatic Sports Ad Push For Local Brands
"Until now, it just wasn't possible to scale live sports advertising programmatically for local advertisers," said Daniel Spinos ...
InMobi Goes Agentic, Creates Curation Hub For Mobile Programmatic
InMobi Advertising will introduce a Buyer Hub Wednesday to support agentic, programmatic mobile services for media buyers, ...
Jon Hamm Likes Carvana -- NOT Dog Birthday Parties
The online used car retailer's new campaign invites a little more comedy into its easy-to-use positioning. ...
'The Guardian' Unifies Its Global Programmatic Team
Dave Strauss will lead the new unit and oversee its streamlined approach. ...
Postal Regulatory Commission Proposes Two New Ratemaking Rules
Rate increases for "market dominant" products will be limited to once per year. ...
Mark Guiducci To Serve As Global Editorial Director Of 'Vanity Fair'
Guiducci will head creative and editorial direction of "Vanity Fair" in all markets where it is published. ...
Patients With Rare Kidney Disease Get Their Own Song Via Rihanna's Producer
It's all part of an awareness campaign for FSGS by Travere Therapeutics. ...
Ousted FTC Commissioner Bedoya Steps Down
Former FTC Commissioner Alvaro Bedoya, one of two Democrats ousted by Trump in March, has officially resigned fr ...
McDonald's To Offer Customers Snapchat+ Subscriptions
Snapchat is inviting customers to exchange their MyMcDonald's Rewards points for a free month-long subscription to Snapchat+. ...
Dividing WBD In Two? Not Entirely, Analyst Says
The proposed live, linear cable TV networks group WBD Global Networks will own up to 20% of W ...
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Find Out More »OPINION
What will life be like the day after AI exceeds our own abilities? ...
How about cultural relevance? The Gen Z audience? The message that you can really be yourself and own your own truth? ...
The agency found two-thirds of industry experts believe most brand/consumer interaction will be bot-to-bot by 2030, twice the percentage my Outfront panel of experts said a couple of months ago. ...
