MediaDailyNewsInstagram Tests Video-First Home Tab
Last month, Instagram announced it would begin prioritizing Reels. On Thursday, it began replacing the home tab with its short-form video feature for a small group of users in India, where they have
the choice to opt in or out. ...
By Colin Kirkland

Despite persistent digital weakness, the early days of the new CEO's strategy paid off with surprise sales gro ...
By Sarah Mahoney

The shift in ecommerce supports what some have labeled as an affiliate program, which could temporarily take t ...
By Laurie Sullivan

The media agency will handle 130 countries from a central hub in Copenhagen where Maersk is headquartered. Hav ...
By Steve McClellan

Snapchat has launched an in-app integration with WooCommerce, allowing businesses using the ecommerce platform to tap into Snapch ...
By Colin Kirkland

Meta will update its privacy policy in mid-December to begin selling targeted ads across its apps based ...
By Colin Kirkland

Mastercard Commerce Media will operate in owned channels as well as bank and other publishing outlets around t ...
By Steve McClellan

The marketing mix modeling platform now allows marketers to include non-media variables like pricing and promos to measu ...
By Laurie Sullivan, Staff Writer

U.S. ad spending fell 3.1% in August, marking the second consecutive monthly year-over-year decline, according to just updat ...
By Joe Mandese