Marketing reinvention fuels share gains across Old Navy, Gap, and Banana Republic ...
Today's Top News
MediaDailyNewsAmazon Pulls Ads From Google Shopping, Again
Amazon recently made its most significant retreat since 2020 when it paused Google Shopping ads for nearly three months at the start of the pandemic, according to independent agency Tinuiti. ...
Following a surprising uptick in March, the U.S. ad market expanded just 1.7% in April, its weakest grow ...
Mercer Labs Museum of Art and Technology uses modern technology to tell the story of the 1977 bir ...
Three former Microsoft employees have built tech that breaks out numbers to help companies better understand what th ...
Elon Musk's xAI is looking to expand its Grok chatbot beyond X, currently courting a 1-year partnership wi ...
The Weather Channel has a +49 "trust" score, followed by the BBC, +26; PBS, +25, and ESPN, +2 ...
"There is uncontested evidence of Paxton's retaliatory motive in investigating Media Matters," Circuit Judge Harry Edwards wrote Fri ...
With House of Sport stores, fast-growing private labels, and smart cultural plays, Dick's Sporting Goods is scoring b ...
'Ms. Represented' Busy Philipps Educates Women On ADHD Symptoms
Mention ADHD (attention-deficit/hyperactivity disorder) and images of fidgety and restless young males may come to mind. After al ...
Innocean Taps Maicon To Be Its New Chief Strategy Officer
Most recently, he served as Chief Strategy Officer at the community, where he helped develop work for clien ...
Meta Urges Judge To Throw Out Location Data Suit
Meta has asked a judge to dismiss claims that it violates California privacy laws by allegedly collecting locati ...
Jack In The Box Taps T-Pain For New Munchie Meal
The meal, specifically designed for late-night munchies, includes a choice of a Burg-R-Tater Melt or Chick-N-Tater Melt. ...
Lin-Manuel Miranda, Discover Puerto Rico Bring Sounds Of The Island To Calm App
Miranda narrates two guided meditations, two soundscapes, and a "Sleep Story" that reflect Puerto Rico's natural landscape ...
I Love NY Kicks Off Summer Tourism Season With 'Everything You Love'
In its largest-ever mobile marketing tour, I Love New York will make more than 40 stops throughout t ...
FrogTape Taps Blue Chip To Promote New 'reMOVEables' Line
The agency has developed the "Make it Yours" launch campaign that tells relatable, lighthearted stories about how peop ...
Loews Hotels Books New Engen As AOR
Loews owns and operates 27 hotel properties across the United States. ...
Gunderson Takes Over As CEO, Ogilvy's Lacek Group
He has been with the CRM agency since 2013. ...
Meta Teams With Oculus Creator To Develop XR For Military
Oculus founder Palmer Luckey's new company Anduril has signed a deal with Meta and the U.S. military ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Performance Marketing Insider Summit
Publishing Insider Summit
Brand Insider Summit Pharma & Health
Brand Insider Summit Retail
Data and Programmatic Insider Summit
Planning and Buying Insider Summit
Digital Out of Home Insider Summit
Brand Insider Summit: Luxury Retail
Brand Insider Summit CPG
Brand Insider Summit QSR
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
As many people do when suing other people, Trump and his lawyers set their monetary demand by picking an outlandish number out of thin air. ...
Among the issues: Verification of ad delivery is a misnomer, and fraud is prevalent. ...
Regularly scrutinize your campaign analytics -- this is your first line of defense. I would argue that this should be someone's day job. ...
Ad Growth Decelerates Again, April Weakest In 19 Months
Gen Z Is Redefining Wellness, While Food, Beauty Brands Race To Keep Up
FuboTV Offers Pause Ads For Programmatic, Biddable Platforms
Dentsu Americas Adds Ogburn, Claudio, Kodish To Media Leadership
'Trust' In News: TWC, BBC, PBS, Forbes, ESPN Have It
