The agency claimed the deal with Lumen Research and Co-op Media Network is the "world's first." ...
Today's Top News
MediaDailyNewsCiting Strong Half, Brian Wieser Surprisingly Turns Bullish For 2025
"Although we continue to believe this take is accurate in the mid- to long-run, the current reality has delivered a relatively significant turn of fortune for the overall industry, at least for the present time," Wieser writes, upgrading this year's growth to 6.0%. ...
"Youth have First Amendment rights," a federal judge wrote in an order blocking Florida from enforcing a l ...
"It's always-on, predictive intelligence, active everywhere, refined in real-time by the results it drives, creating the world's mo ...
Mattel will combine its existing film and television units to produce and foster new entertainment efforts. Two theatric ...
"The Act will create an impediment to Wikipedia's community contribution model, a core aspect of its free-knowledge mission ...
Hopkins' appointment highlights the growing importance of Microsoft's role in advertising. She wrote that Microsoft's decision to "doub ...
Elon Musk has announced new functionality for X's private messaging feature, "XChat," which he says involves "Bitcoin sty ...
Struggling Newell, maker of such products as Sharpie pens and Rubbermaid containers, restructures C-suite amid 50% stock decl ...
NBA Playoffs So Far: Up 3% To 4.5M Viewers
Total estimated national TV ad revenues for the NBA playoffs are nearly the same as a year ag ...
Paramount Moves Global Media To Publicis
Paramount spends an estimated $400 million on measured media annually, according to agency research firm COMvergence. About $2 ...
Ally Financial Stokes Millennial Nostalgia With 'Graduate Financially'
"Graduate Financially" references bygone trends such as planking in an appeal to millennial audiences to update their approa ...
AI Search Ad Spend Forecast To Reach $26B By 2029
AI search ads will impact traditional search businesses and present challenges for brands - especially those with hea ...
Digital Advertising Alliance To Consider Privacy Guidance For AI
The ad industry self-regulatory group Digital Advertising Alliance will consider issuing guidance regarding the use of artificial intelligen ...
Campaign Touts Crystal Coast As Family Destination To Relax, Connect
According to agency FerebeeLane, most family vacation advertising is as noisy and cluttered as the family destination vacati ...
IAB Tech Lab Working On 'Fair Value' Compensation AI Framework
The fair exchange protocol will provide a structure to help brands manage how their information is accessed a ...
Tropicana Brands Selects Fig As Creative AOR
The agency will develop campaigns for Tropicana, Naked and Izze. ...
'Easy' Living: Staples Highlights Its Business Expertise
The campaign is more than a cultural callback; it's a reintroduction of the Easy Button. ...
Talon Taps OOH Media Vet Male For U.S. Expansion
The independent out-of-home media shop retained Male's strategic advisory, which he formed after retiring as chairman-CEO of Outfro ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Performance Marketing Insider Summit
Publishing Insider Summit
Brand Insider Summit Pharma & Health
Brand Insider Summit Retail
Data and Programmatic Insider Summit
Planning and Buying Insider Summit
Digital Out of Home Insider Summit
Brand Insider Summit: Luxury Retail
Brand Insider Summit CPG
Brand Insider Summit QSR
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
A Lifetime plan to produce a new series about the Chrisley reality-TV family got a boost from President Trump when he pardoned Todd Chrisley and wife Julie Chrisley last week. ...
The inexact science of branding is nowhere more evident than in the case of the Tesla Cybertruck, which could be the biggest automotive flop in history. ...
The most interesting marketing-related AI news I received this morning was an Accenture study showing a third of consumers now consider AI assistants to be a "good friend." ...
WPP Achieves Media Singularity, Unveils Industry-First 'Large Marketing Model'
Dentsu Integrates Consumer Eye-Tracking Into Global Retail Media Planning
Meta Plans To Automate All Ad Creation By 2026: Report
Why Campbell's Soup Is Sizzling -- But Snacks Are Stale
Mattel Starts New Film, TV Studio For Brands
