Today's Top News

MADHavas, Horizon Media Form Global Media Joint Venture

Dubbed, Horizon Global, the venture will manage $20 billion in global billings and focus on "US-centric global client opportunities." ...

GPJ Acquires B2B Agency Cresci's, Strengthens Branding Services
Cresci's client work includes IBM, Turbo Tax and Google ...
Essentia Water To Fitness Fans: Take Risks
"Change the Equation," the new creative by Droga5, pushes super-hydration. ...
Fighting Back On Streaming: Live, Legacy Pricing Math Goes Deep
"NBCUniversal is asking us to pay more than what they charge consumers for the same content on Peacoc ...
Correction: Publicis Promotes Bornman To CEO Connected Media UK
In his new role, Bornman, currently CEO of Publicis Media UK, will add Digitas, Epsilon, Lotame, Mars Unit ...
Jake Higgins To Serve As Top Editor Of 'The Times Leader'
Higgins brings wide experience to the beat in Northeastern Pennsylvania. ...
Pharma Ads Losing Effectiveness? Try Direct-To-Patient Programs
To counter "fragmented" healthcare experiences, pharma firms are launching DTP programs like telehealth consultations. ...
'Time Out' Partners With 'The Lion King' On New Time Out Market Location
The new Market is in Union Square in New York City. ...
Lee Enterprises Closes 'Feast,' A Digital Food Magazine
The "Feast" October issue will be its last, which eliminated print late in 2024. ...
Deloitte: AI Use Calls Attention To Data Privacy, Transparency
The rapid pace of generative artificial intelligence growth has alarmed consumers, with concerns over trust and transparency ...
Aspercreme Inks NIL Deal With 58-Year-Old College Football Player
Opella pain relief brand Aspercreme targets older Americans by featuring the oldest college football player ever to si ...

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