PMG continues its expansion, acquiring Boston-based Momentum and adding its team of 45 retail media experts, as we ...
Today's Top News
MediaDailyNewsCalifornia Asks Court To Restore Kids Safety Code
California is asking a federal appeals court to reinstate portions of the state's Age-Appropriate Design Code, arguing that the law advances the government's interest in protecting minors' privacy. ...
Only half of Gen Z respondents believe tariffs will harm the economy, compared with nearly two-thirds of G ...
The company is partnering with healthcare ad-tech firm DeepIntent on the project. ...
The appointment is another blow to WPP, which was the primary media incumbent. It's the company's third maj ...
Founded in 2020, the rebranding accompanies expanded capabilities including channel management, business outcomes dashboards, and closer alignment wi ...
Amazon Ads has launched an upgrade to its video generator for U.S. advertisers as it takes the company ...
The draft represents "a unified, system-agnostic set of API specifications designed to streamline the exchange of invoice da ...
Citing "disruptions to global trade and continued de-globalization pressures," WPP Media this morning released a mid-year update ...
Taboola Creates White-Box Type GAI Engine - Will It Learn?
Gannett became the first publisher on Wednesday to use Taboola's DeepDive generative AI search engine, but the to ...
Adam O'Neal To Head 'Washington Post' Opinion Section
O'Neal says the "Post" will be 'stalwart advocates of free markets and personal liberties' in its opinion artic ...
Union Blasts 'Targeting' Of Reporters During LA Protests
NewsGuild-CWA argues that these actions are unconstitutional under the First Amendment. ...
Bissell Pet Foundation Celebrates Helping One Million Pets
Campaign comes after the vacuum cleaner company launched a brand refresh with a new focus on clean-up ...
Medill Receives $3.6M To Support Journalism In Chicago
The grant will fund a shared services hub for Chicago-area newsrooms. ...
Walton Heiress' Anti-Trump Ad Sparks Boycott Threats Against Walmart
A full-page "New York Times" ad backing the "No Kings Day" protest sends pro-Trump voices into uproar, despi ...
Snapchat Introduces Lens-Centric Subscription Tier
Snapchat is expanding the functionality included in its basic and premium subscription offerings by prioritizing its most uniq ...
Automakers Drive Forward With Pride, LGBTQ+ Efforts
Ford, which withdrew from the Human Rights Campaign's Corporate Equality Index, still continued as a top sponsor ...
Pancakes Fight Breast Cancer In Record-Setting Puerto Rican Campaign
Fall '24 fundraiser -- which included restaurants like IHOP -- was so successful it may be coming ...
Insulet Boosts Its Diabetes Device Via Comical Campaign -- And A Comic Book
The company teamed with Marvel for a stigma-busting comic book starring a teen heroine with diabetes. ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Brand Insider Summit Pharma & Health
Brand Insider Summit Retail
Data and Programmatic Insider Summit
Planning and Buying Insider Summit
Digital Out of Home Insider Summit
Brand Insider Summit: Luxury Retail
Brand Insider Summit CPG
Brand Insider Summit QSR
Email Insider Summit
TV & Video Insider Summit
Performance Marketing Insider Summit
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
"The economic pressures force brands to keep their heads down and just scramble to execute," says a respondent to the WFA's just-released "Risk Barometer," speaking specifically about DEI and
geopolitical concerns. ...
How about cultural relevance? The Gen Z audience? The message that you can really be yourself and own your own truth? ...
What will life be like the day after AI exceeds our own abilities? ...
