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MediaDailyNewsBrand Safety Platform IAS To Be Acquired By PE Firm For $1.9B

Integral Ad Science has entered into a definitive agreement to be acquired by private equity firm Novacap in an all-cash transaction that values IAS at approximately $1.9 billion and positions the company to potentially merge with another. ...

Following Lawsuit, Aldi Makes Major Branding Move
The sweeping packaging change includes its first-ever namesake brand. ...
Instagram Hits 3B Users, Prioritizes Reels, DMs
Instagram has established itself as the most popular social media platform in Meta's family of apps - reachi ...
Bilingual Hyundai Campaign Celebrates Latino Ambition
The campaign aims to deepen Hyundai's connection with Hispanic consumers via cultural storytelling, says Hyundai's Sean Gilpin. ...
Meta Makes Its AI Models Available To US Military, Government Allies
Meta says its Llama models are available for national security use cases by the U.S. military and forei ...
Jameson Says It's 'Unofficial Whiskey' For American Football Game In Dublin
To tout first U.S. football game in Ireland, brand is selling a regulation-sized Jameson Football Flask that hol ...
Chili's Brings Back 'Cheesy' Halloween Costume
The "MozzMates" bring to life Chili's fried mozzarella sticks, while reality TV star JaNa Craig seeks her o ...
Google Settlement Over Kids Privacy Moves Forward
A federal judge has granted preliminary approval to a proposed settlement requiring Google to pay $30 million ...
Bruckner Appointed SVP, Marketing For Sparks
The 20-year industry vet will lead lead global marketing strategy for the brand agency. ...
Lee Champions Jeans 'Built' For A New Generation
The work is the first produced with creative agency Yard NYC. ...
Clear Channel Outdoor, Vistar Expand Partnership
The companies said Clear Channel Outdoor will leverage Vistar's enterprise suite-including its ad server, device management and med ...

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