
The Media Rating Council has released a draft of "Phase 2" of its controversial out-of-home media audience-measurement requirement ...
The data deal with its "Open Intelligence" platform focuses on CTV and is being piloted with three suppliers - Roku, Samsung and Scripps - it said. ...
The Media Rating Council has released a draft of "Phase 2" of its controversial out-of-home media audience-measurement requirement ...
As businesses turn to commerce media to generate new revenue streams, enhance customer experience, and ensure privacy-compliant advertisin ...
Ad-supported streaming grew 7% by 2.9 share points to 45.3% share, while streaming platforms gained from new seaso ...
Prior to being appointed to the position in January 2023, Meranus was Chief Media Officer at both Dent ...
Beginning in October, Meta will no longer allow political, electoral or social issue ads on its platforms ...
While Amazon has slowly reduced its presence in Google Shopping during the past year, the sudden stop rais ...