MADClean Creatives To Netflix: Pick 'Fossil-Free' Ad Agencies
The industry urged Netflix in an open letter to add "fossil-free procurement" to its ongoing media review for the EMEA region and to make it a standard going forward. ...
By Steve McClellan
"Meta has knowingly taken steps and adopted policies that pad its bottom line at the expense of i ...
By Wendy Davis
IAB Tech Lab has created a new industry body designed to bring together media buyers, media owners, a ...
By Laurie Sullivan
Years of chasing impressions and instant conversions created what the agency calls an industry "doom loop," where budge ...
By Rob Williams
Google has again begun experimenting with video in search results, which follows its strategy to give users ...
By Laurie Sullivan
TikTok is onboarding enhanced third-party safety, suitability and measurement oversight - including Zefr, which is extending its servic ...
By Colin Kirkland
Nothing says seamless user experience like asking AI where to watch a playoff game, then immediately Googling wheth ...
By Rob Williams
Orders can be personalized through the app's recommendations, by dietary needs or budget constraints, and/or need to ord ...
By Teresa Buyikian
The ARF this morning announced CBIZ Talent Solutions has been retained to find a successor for CEO Sco ...
By Joe Mandese