Marketing DailyLower Prices, Higher Stakes: What General Mills' Earnings Signal For CPG
Stressed consumers are buying again, but only when there's a deal, putting pressure on margins across food brands. ...
By Sarah Mahoney
The change would directly affect business accounts using Facebook to promote their products and brand, effectively forcing th ...
By Colin Kirkland
According to the company, the appointment marks the brand's embrace of a "more modern, data-informed media strategy root ...
By Steve McClellan
After more than five decades on Disney's ABC unit, the Oscars will move to YouTube and YouTube ...
By Joe Mandese
In his intro to the report, 4A's CEO Justin Thomas-Copeland asserts that the organization sees "two powerful, plausib ...
By Steve McClellan
According to a YouTube Gaming post, the "Playables Builder" closed Beta test allows YouTube creators to forgo tradition ...
By Colin Kirkland
WhatsApp users can send those too-long-to-listen-to voice memos to a bot, and receive a voucher for a fr ...
By Teresa Buyikian
Magnum's brands include Ben & Jerry's, Magnum, Wall's, Cornetto and others. Magnum was previously Unilever's ice cream divisio ...
By Steve McClellan
If approved, PayPal Bank would improve its small business lending capabilities, providing advertisers and other businesses with mo ...
By Laurie Sullivan