Today's Top News

MediaDailyNewsMRC Re-Accredits Facebook 'Brand Safety,' Accredits Instagram's For First Time

The accreditations, which are important ad industry stamps of approval, follow Meta's brand safety recertification for the sixth consecutive year from the Trustworthy Accountability Group. ...

By Joe Mandese
Newsfeed
Canine Caddies Retrieve Golf Balls In Fireball Cinnamon Whisky Promo
Marketing Daily – 30 minutes ago
Dogs are trained to go after special cinnamon-scented balls at one-day event on Illinois golf course. ...
WFA, WPP, Diageo Press Judge To Toss Rumble's Ad Boycott Suit
Raw – 2 hours ago
Rumble "fails to allege facts plausibly showing an agreement" to boycott the platform, the WFA and others arg ...
Jeep Plays Up 'Jurassic World Rebirth' Partnership
Marketing Daily – 2 hours ago
Both Jeep and the movie franchise are steeped in adventure, excitement and possibility, says Olivier Francois, global CM ...
Yahoo Co-Creates AI Tools With Brands For Use On Its Platform
MediaDailyNews – 3 hours ago
Yahoo is co-creating features with brands for Yahoo Creative, which helps advertisers build and optimize campaigns. Between 1 ...
DeRiso To Lead Initiative Globally Following Departure Of Maex
MAD – 4 hours ago
DeRiso has been US CEO at the IPG Mediabrands agency. Maex, the current Global CEO is headed ...
Sipsmith Gin, Wimbledon Serve Excellence
MAD – 5 hours ago
The campaign captures the mood of the premiere tennis tournament. ...
Volvo Trucks, Samuelsson Add Transport As A Key Ingredient To Sustainability
MAD – 5 hours ago
The partnership hopes to bring change to the food and beverage industries. ...
Infillion Moves Past Passive Viewability, Brings Adelaide's AU Metric To Interactive Video
MediaDailyNews – 6 hours ago
Infillion will integrate Adelaide's attention unit (AU) metrics into its interactive video and TrueX value-exchange inventory to he ...
Adobe's Narayen On Helping The World Communicate Better, Faster
MAD – 7 hours ago
The Cannes Lions Creative Champion Of The Year discussed with Publicis CEO Arthur Sadoun how big ideas transform ...
RuPaul's New Mobile Game Partners With PFLAG For Pride Month Launch
Marketing Daily – 8 hours ago
The title's debut includes a link to download the game for free and generate a $1 donation ...

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OPINION

Marketing Daily - Top of the News
Peloton's New CMO Inherits Laundry List Of Issues
Peloton has cut its marketing spending, trying to adapt to reduced demand after the pandemic. ...
By Tanya Gazdik
TVBlog
Nielsen Report Shows How Streaming Is Overwhelming Legacy TV
The news that streaming passed broadcast and cable TV in total TV usage for the first time in May comes down to a matter of streaming tonnage. ...
By Adam Buckman, Featured Columnist
Performance Marketing Insider
Reddit Turns 20 Years Of Conversations Into Performance Insights
Collective knowledge from more than 22 billion posts and comments across human conversations on Reddit provides what the company calls structured intelligence. ...
By Laurie Sullivan, Staff Writer

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