Publicis, Trade Desk Battle Over Transparency, Hidden Fees
MAD – 0 minutes ago
Publicis has urged clients to stop using The Trade Desk, saying it failed audit, charges hidden fees a ...
Archive-Backed AI Finds Its Way Into Marketing, Advertising
MediaDailyNews – 19 minutes ago
A global corporate archival organization founded in 1979 has created a niche using AI to help marketers a ...
Anomaly Moves Puma's Sportstyle Sneaker To 'H Street'
MAD – 1 hour ago
The spot stars brand ambassador Rose, part of the K-pop girl group Blackpink. ...
BBH Taps Del Toro To Direct Patron Tequila's 'Perfect Pour'
MAD – 1 hour ago
The spot utilizes Mexican folk imagery to enhance the craft message. ...
Barbarian Taps R/GA Vet Tier To Develop New Integrated Offering
MAD – 5 hours ago
At R/GA, Kai Tier led multidisciplinary technology teams working with Samsung, Nike, Mercedes, Verizon, American Express and Johns ...
Greenies Teams Up With UConn Huskies
Marketing Daily – 15 hours ago
Even Jonathan, the UConn Huskies mascot, will be sporting a custom Greenies Mouthguard as a reminder that champio ...
Move Over, Jenny! Cancer Hotline's Got Your Number
Marketing Daily – 16 hours ago
The iconic phone number immortalized in Tommy Tutone's 1981 hit "867-5309/Jenny" has now been turned into a canc ...
Google Preparing For AI Agents To Leave The Building
MediaDailyNews – 19 hours ago
AI agents that leave the building means a shift from using AI as a single-purpose tool and multi-age ...
FIFA Adds YouTube As World Cup Media Partner
MediaDailyNews – 19 hours ago
FIFA has added YouTube as a second "Preferred Platform" partner to spotlight premium content across social media a ...
March Madness? Wendy's Bets On Fries Dunked In Frosty Milkshakes
Marketing Daily – 19 hours ago
That food combo stars in the menu labeled the Official Dunks of the NCAA March Madness. ...