Today's Top News

MADKenvue Launches Global Media, Creative Review

The firm has multiple incumbents including Publicis Media and UM on the media side and FCB and BBDO on the creative side. ...

Essentia Water Appeals To New Yorkers With 'Change The Equation'
The campaign's local focus is aimed at the brand's No.! market, and includes hyperlocal activations. ...
California Privacy Agency Fines Tractor Supply Over Alleged Failure To Honor Opt-Outs
Retail company Tractor Supply Tractor Supply has agreed to pay $1.35 million to resolve charges that it fail ...
Prepping For A Nationalized TikTok: A Conversation With Later's Scott Sutton
"No matter what, the new TikTok will be different than it is today, which is the biggest thre ...
Xfinity Transforms Frankenstein. 'Imagine That.'
Goodby, Silverstein & Partners positions Xfinity as a key to unlocking wonder. ...
Game On: Battlefield 6 Celebrates Players With Humorous Intensity
Creative agency Mother LA enlisted four celebrities to produce the cinematic spot. ...
Billion Dollar Boy Bolsters U.S. Creative, Project Teams
Roxanne White was named senior creative director and Brantley Doyle as senior director of project management. ...
Seattle Agency Teams With Medill Spiegel Research Center
The partnership is designed to develop more robust insights around engagement, loyalty, retail strategy, and marketing ROI f ...
Experian, Verve Expand Partnership, Confirm Ad Signal Targeting
The question most asked by buyers is "how do I know the cohorts are accurate, and this ...
Simplifying Tests Brings Incrementality To All
Measurement and forecasting company Recast has made statistical experimentation accessible to all advertisers and marketers - creating ...
Vanessa Fontanez Pauley Named 'The Guardian' Head Of Marketing, North America
The new head of marketing and creative has been consulting with the 'Guardian' for five months. ...

Discover Our Publications