Meta To Move Beyond Clicks In Social Media Ad Measurement
MediaDailyNews – 16 minutes ago
Later this month, Meta will provide click-through attribution reporting that better aligns with tools like Google Analytics, whi ...
McCann London Rebrands Standard Life To Reflect Modern Retirement
MAD – 3 hours ago
"For The Life We Live" targets those 45-65, primarily on TV and broadcast VOD. ...
Rethink Eases Traveler Anxiety, Gets Kayak 'Right'
MAD – 4 hours ago
The creative is aimed at travelers 25-45. ...
Mod Op Tool Helps Brands Respond To Dangerous AI-Generated Content
MAD – 4 hours ago
Most brands have no idea how their name, logo or IP shows up in AI content. ...
Versant Reports 8.9% Drop In 2025 Ad Revenue, Offers Dividend
Television News Daily – 4 hours ago
The company, which includes the networks CNBC, MS Now, USA Network, Syfy, Golf Channel, E! and Oxygen, al ...
Profitero+ Chairman Hofstetter Shifting To Consultancy Role
MAD – 4 hours ago
Hofstetter has been with the Publicis-owned company for six years, and before that was president of Comscore a ...
The Sneezing Golfer: Zyrtec Partners With PGA Tour
Marketing Daily – 7 hours ago
The relationship is a natural, since 85% of golfers on the tour are impacted by allergies, according ...
Jersey Mike's Aims To Top $30M Donation Goal For Special Olympics Athletes
Marketing Daily – 19 hours ago
This is only the second time in Jersey Mike's Month of Giving history that the fundraising campaign wi ...
Under Attack By The Right, NPR Launches 'Right To Be Curious' Campaign
MAD – 20 hours ago
For the first time in NPR's 50-year-history, the NPR letters in its logo will be replaced with "HO ...
Jim Beam Kicks Off Global Cadillac F1 Partnership
Marketing Daily – 20 hours ago
First spot shows brand founder driving "the secret ingredient" in his 1939 Cadillac. ...