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MediaDailyNewsKochava Won't Sell 'Sensitive' Location Data Without Consent

The data broker Kochava has agreed that it won't sell or disclose especially sensitive location data without consumers' affirmative consent, in order to settle privacy charges brought by the FTC. ...

Google, Microsoft, xAI To Send Models To U.S. Government For Security Review
Google, Microsoft, and xAI plan to give the U.S. government early access to new AI models before releasi ...
Paramount Q1 Ad Sales: -3%, Linear -6%
The company says: "Paramount+ advertising revenue remains strong, digital monetization is improving sequentially across the portfolio, and o ...
Primark Is Painting New York Primark Blue
As U.S. expansion continues, the fast-fashion retailer is crashing the Met Gala's Fashion Week with a block par ...
In FIFA-Tied Corporate Campaign, Bristol Myers Squibb 'Won't Lose'
Brand's largest corporate image campaign in six years targets "existing and potential patients, policymakers and key opinion leaders ...
Talon Names Zhao First Head Of Effectiveness
Zhao was most recently head of revenue analytics at accessiBe. Earlier she held analytics roles at Mediabrands a ...
Anthropic, OpenAI Secure Billions From Wall Street Partnerships
Anthropic and OpenAI are forming separate joint ventures with financial institutions in a race to drive more adopti ...
Olly Serves Up Naomi Osaka In Self-Affirming Campaign
"I learned to push back on expectations, to prioritize my family, and focus on my mental health," tenn ...
Havas Creative Network Taps Former UM CEO DeMiero For New Senior Role
The network also elevated two executives--Maggie Connors and Pat Thistlethwaite--to new North America positions. ...
O'Hagan Upped To CEO, GUT Toronto
Under his leadership, the agency added Tim Hortons, Mitsubishi and McCormick to its roster. ...
Colle McVoy, Teyana Taylor Promote Revlon's 'Unforgettable' Mission
The cross-media campaign runs in TV, video, social and OOH. ...

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