Consumers are cooking more but snacking less, pushing the brand to rethink innovation and ad spend. ...
Today's Top News
MediaDailyNewsAd Industry Urges California To Rework Privacy Proposal
Proposed regulations regarding location data "could have far-reaching unintended consequences, particularly when applied to commonplace, non-invasive activities like cross-context behavioral advertising," say the ANA, IAB, 4As and others. ...
Meta is planning to invite brands to create and target their ads on its apps using the company ...
The street-level outdoor ad will provide free soft serve June 18 in NYC's West Village. ...
Shoppers seek relief, not just routines, as the retailer's launches, events, and loyalty programs pay off. ...
Tim Natividad, who had been U.S. head of enterprise sales at TikTok, will take her position. The chan ...
First-party data can help, but for big CPG firms like Coca-Cola, omnichannel strategy becomes a challenge, said Dyl ...
Prime Video users can't proceed with allegations that Amazon violated a federal video privacy law. ...
Amazon recently made its most significant retreat since 2020 when it paused Google Shopping ads for nearly thr ...
Anna Wintour Visits White House To Discuss Tariffs
Conde Nast content director Anna Wintour met with Susie Wiles, White House chief of staff. ...
'Cosmopolitan' To Debut Blind Date Video Series
EIC Willa Bennett will go on blind dates with celebrities - after guessing their identity. ...
Microsoft Makes OpenAI Sora Available Through Bing Video Creator On Mobile
Powered by OpenAI's Sora, Bing Video Creator changes text prompts into short videos by describing an image. T ...
Oregon Bill Would Make Tech Platforms Pay For Scraping News Content
The Oregon legislature is mulling a bill that would force large tech platforms like Google and Meta ...
Cece Ryan Named As CRO Of 'Fast Company' And 'Inc.'
Ryan will lead advertising and sponsorship sales for the publications at Mansueto Ventures. ...
TRG Win's Media, Creative For Tractor Brand Kioti
The company, part of South Korean-based Daedong Corp., has been selling equipment in the U.S. since the 19 ...
Captain Morgan's Sliced Promo Rewards Less-Than-Pro Golfers
The "Play the Slice" campaign for Captain Morgan's canned cocktails is a collaboration with reality TV star We ...
Scholarship America Launches Drive To Support Student Parents
Students balancing the demands of being a parent with higher education are often one financial hardship away fr ...
Iconic 'Sandlot' Scene Gets A Puke-Free Dramamine 'Chew-Over'
Dramamine's Ginger Chews help stop nausea for actor Patrick Renna, known for a vomit scene in the mov ...
Microsoft Salutes Developers In 'Yours To Build' Campaign
The campaign, from Stagwell's Code And Theory puts developers-and their creativity-in the spotlight. It follows last month's Microso ...
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Find Out More »OPINION
As many people do when suing other people, Trump and his lawyers set their monetary demand by picking an outlandish number out of thin air. ...
Among the issues: Verification of ad delivery is a misnomer, and fraud is prevalent. ...
Regularly scrutinize your campaign analytics -- this is your first line of defense. I would argue that this should be someone's day job. ...
