The IPG Mediabrands forecasting unit also boosted its U.S. ad growth outlook slightly from its last quarterly upda ...
Today's Top News
Television News DailyRoku/Amazon Ad Deal: Streaming Powerhouses Join Forces
The two big streaming businesses say the streaming ad-inventory integration will allow advertisers to reach more than 80% of U.S. CTV households. ...
CANNES, France -- It's called "Alli Marketplace" and it's akin to a consumer app store model, enabling clien ...
The expansion includes the international launch of Dentsu anime solutions, the expansion of Dentsu Sports Analytics into MEN ...
It's not an exclusive arrangement but for now, WPP said the collaboration gives its teams early access ...
Security and financial experts have noted that Meta AI makes private conversations public when users try to po ...
Samsung Ads' "GameBreaks" is expanding its portfolio of interactive mini-games. Four new gaming titles will soon be availa ...
The departure is framed as being elected by former CMO Dias herself, according to a Cadillac spokesperson. ...
"The New York Times" reported that the agreement (not yet finalized) would be part of a consent decr ...
Amazon's Jassy Wins Cannes 'Media Person Of The Year' Award
The award recognizes an individual who has made a significant impact on the creative communications industry and w ...
Stagwell Unveils News-Focused Private Marketplace
The PMP includes Newsweek, The Washington Post, AP and others. The firm is unveiling new research at Cann ...
Poll Finds Project Managers 'Unsung Heroes' Of Ad Campaigns
The Project Management Institute will be at Cannes armed with its survey findings to talk up the importa ...
Amazon Ads Launches Live Signals In Cloud
Amazon Live signals in Amazon Marketing Cloud has launched to give advertisers more information on impressions, views, a ...
'How To Train Your Dragon' Roars And Soars With $84M Opening
The live-action movie adaptation of the animated original rocketed to a series best $83.7 million in domestic box-offi ...
'Nothing Stops Ram' As Chrysler Celebrates 100th Birthday
Chrysler Brand CEO Christine Feuell says she has become accustomed to fielding questions about the brand's viability. "It ...
Firms Team Up To Drive Contextual Ad Targeting
The PubMatic-Classify partnership will help publishers create contextual segments, the firm says. ...
Laura Gunderson To Lead Editorial For 'The Oregonian'
Gunderson, who was managing editor for seven years, has a familial connection with the newsroom. ...
BBC Mulls US Paywall To Boost Revenue: Report
The BBC suffered a 12% decline in overall revenue last year. ...
Instagram Stokes Creative Energy Via Film Series And Emerging Artist Program
Instagram will begin highlighting the creative journeys of Tyler, The Creator, Rosalia and other major artists through ...
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Find Out More »OPINION
Despite pilot-itis, timid CMOs, and messy frameworks, more brands are finally turning experimentation into progress. ...
Principal buying is a betrayal. It moves the agency-client relationship from a trusted partnership into a minefield full of conflicts of interest. ...
Don't expect to see much coverage of the Trump military parade this Saturday on major TV broadcast networks. Where to see it? Streaming - but only on a limited basis. ...
