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MediaDailyNewsWPP Media Touts 'First-Of-Its-Kind Activation' With Criteo

The data deal with its "Open Intelligence" platform focuses on CTV and is being piloted with three suppliers - Roku, Samsung and Scripps - it said. ...

Havas Reports 2.6% Growth in Q2
North America was the top performer by region with 4.6% growth driven by Havas Health which turned ...
Microsoft Copilot Will Pull Data From Open Browser Tabs, Complete Tasks
Microsoft says this experimental version of Copilot Mode is a new way to pilot the web. The ...
Disney Upfront: Big Gains In Streaming, Sports, 'Consistent' Volume
Streaming accounted for 40% of total upfront volume for Disney. The company says this is consistent with i ...
Publicis Health To Acquire P-Value Group
Headquartered in Cedar Knolls, NJ, the firm was founded in 2004 by CEO Linda Corvani, who will contin ...
Dentsu Retains And Expands BMW Group Media Assignment
Led by iProspect, the assignment secures the integrated media business for BMW, MINI, and BMW Motorrad across ...
Lucid Signs Timothee Chalamet As Ambassador
Lucid's new campaign starring Chalamet will premiere early this fall, with additional details forthcoming. ...
TikTok Puts Focus On Performance Job Search
TikTok's latest job listings highlight a variety of campaign types, telling advertisers where it plans to focus ...
Thing Promotes Cheetos, 'Wednesday' Season 2
The hand is now a silent spokescharacter. ...
AB&C Acquires Oxford Communications To Enlarge Digital Capabilities
Oxford will provide social media marketing and expanded paid media services. ...
Sprite Drafts Footballer Jalen Hurts For Next Chapter Of 'Obey Your Thirst'
The Philadelphia Eagles quarterback's "Success Hurts" spot runs across linear and streaming TV, online video, and social me ...

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