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Television News DailyRoku/Amazon Ad Deal: Streaming Powerhouses Join Forces

The two big streaming businesses say this will allow advertisers to reach more than 80% of U.S. connected TV (CTV) households ...

Poll Finds Project Managers 'Unsung Heroes' Of Ad Campaigns
The Project Management Institute will be at Cannes armed with its survey findings to talk up the importa ...
'How To Train Your Dragon' Roars And Soars With $84M Opening
The live-action movie adaptation of the animated original rocketed to a series best $83.7 million in domestic box-offi ...
Amazon Ads Launches Live Signals In Cloud
Amazon Live signals in Amazon Marketing Cloud has launched to give advertisers more information on impressions, views, a ...
'Nothing Stops Ram' As Chrysler Celebrates 100th Birthday
Chrysler Brand CEO Christine Feuell says she has become accustomed to fielding questions about the brand's viability. "It ...
Firms Team Up To Drive Contextual Ad Targeting
The PubMatic-Classify partnership will help publishers create contextual segments, the firm says. ...
Laura Gunderson To Lead Editorial For 'The Oregonian'
Gunderson, who was managing editor for seven years, has a familial connection with the newsroom. ...
BBC Mulls US Paywall To Boost Revenue: Report
The BBC suffered a 12% decline in overall revenue last year. ...
Instagram Stokes Creative Energy Via Film Series And Emerging Artist Program
Instagram will begin highlighting the creative journeys of Tyler, The Creator, Rosalia and other major artists through ...
Gamefam Brings FIFA's 2025 'Club World Cup' To Roblox
Gamefam has announced a playable Roblox launch dedicated to FIFA's upcoming Club World Cup tournament - a U.S.-bas ...
Yelp Renews Bid To Block Texas Suit Over 'Crisis Pregnancy Centers'
Yelp says the Texas AG brought a bad-faith lawsuit over warning labels on so-called "crisis pregnancy centers." ...

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