MediaDailyNewsMRC Blows Whistle On Nielsen Big Data + Snafu
The industry ratings watchdog disclosed major problems with Nielsen's Big Data + panel measurement service causing "seemingly unusual changes" in its audience estimates, including a double-digit
decline in adults 25-54 viewing, as well as other issues. ...
By Joe Mandese
OpenAI apparently no longer wants to handle commerce payments, cancellations, refunds and travel bookings. ChatGPT will redirect shoppe ...
By Laurie Sullivan
The remit includes data and audience insights, partnership marketing, experiential marketing, brand development, and performance marketing. ...
By Steve McClellan
Her 35-year career in the business included service at WPP, Publicis and most recently Accenture Song, where s ...
By Steve McClellan
Meta is expanding ecommerce opportunities within its AI chatbot, testing new shopping features designed to suggest relevant produc ...
By Colin Kirkland
Meta is being sued for allegedly collecting sensitive content from users as nudity, sexual situations and more record ...
By Colin Kirkland
Roblox has announced its effort to safeguard its chat feature using an automated rephrasing feature, described in ...
By Colin Kirkland
A House committee approved a bill that would require social platforms to tackle content that could pose har ...
By Wendy Davis
The Trade Desk's stock spiked 21% on Thursday morning to $30.32 on the news after reports of tal ...
By Wayne Friedman