Experian, Verve Group Expand Partnership To Confirm Ad Signal Targeting
MediaDailyNews – 31 minutes ago
Prajwal Barthur, Verve Group SVP, said the question most asked by buyers is "how do I know t ...
Simplifying Statistical Testing Brings Incrementality To All
MediaDailyNews – 1 hour ago
Measurement and forecasting company Recast has made statistical experimentation accessible to all advertisers and marketers - creating ...
Vanessa Fontanez Pauley To Serve As Head Of Marketing, North America At 'The Guardian'
Publishers Daily – 6 hours ago
The new head of marketing and creative has been consulting with the 'Guardian' for five months. ...
Publishers And Creators Fearing Scrapers May Benefit From 'Terms Of Content Use' Language
Publishers Daily – 6 hours ago
The new language from Raptive is available to everyone, not just publishers in the Raptive network. ...
Sarah Adler Hartman Appointed As CEO Of The 'Texas Tribune'
Publishers Daily – 7 hours ago
Hartman joins the "Tribune" from "The New York Times," where she now serves as head of product, subscrib ...
Nespresso Positions Morning Coffee Routine As Mindfulness Moment
Marketing Daily – 10 hours ago
The brand partnered with a mental health nonprofit on a survey about morning routines, and an upcoming Wor ...
Bedtime Phone Use Affecting Americans' Health & Work: Study
Marketing Daily – 12 hours ago
"Those who don't scroll before falling asleep reported better work performance, productivity, and satisfaction," according to study. ...
Cheez-It Pushes Cravings Into Awkward Places
Marketing Daily – 14 hours ago
Whether it's smooching your girlfriend's dad or taking a snack detour during a eulogy, the cracker brand ...
Google Asks SCOTUS To Halt Play Store Injunction
MediaDailyNews – 14 hours ago
Google is asking the Supreme Court to halt an "unprecedented" lower court injunction, arguing that it exposes Andro ...
Smirnoff Promotes Moving From URLs To IRL
Marketing Daily – 14 hours ago
Australian singer-songwriter and actor Troye Sivan, designated Smirnoff's chief vibes officer, spearheads the effort. ...