"Companies owe it to their employees - they owe it to the public - to let them kn ...
Today's Top News
Television News DailyStreaming Reaches Tipping Point, Beats Broadcast/Cable For First Time In May
Total day viewing for persons two years and older hit 44.8% share for streaming - higher than combined share of broadcast and cable TV viewing at 44.1%. Broadcast had a 20.1% share, with cable TV at 24.1%. ...
After 11 years, Meta is finally bringing ads to its encrypted messaging platform, WhatsApp. ...
EssenceMediacom, Mindshare Media, Universal McCann and other likely witnesses are based in NY, the WFA and advertisers arg ...
Trump's family business is licensing the president's name to a mobile phone service that later this year wi ...
During the first awards ceremony at Cannes, awards were also bestowed for Health & Wellness and Audio &am ...
Kering names Luca de Meo, Renault's turnaround expert, as the new CEO. ...
CANNES, France -- It's called "Alli Marketplace" and it's akin to a consumer app store model, enabling clien ...
The IPG Mediabrands forecasting unit also boosted its U.S. ad growth outlook slightly from its last quarterly upda ...
E.L.F. And Pinterest Want To Close The Try-Before-You-Buy Gap
With AI-powered color matching, the beauty brand's new tool hints at broader trends in personalization and platform partnersh ...
UK Launches Formal Probe Of Omnicom-IPG Merger
The decision follows a comment period that began in May. The UK's Competition And Markets Authority said ...
MoneyGram Hires Lamia Pardo As CMO
The appointment by the Dallas-based global payment network follows Anthony Soohoo arriving as its new CEO last f ...
'Breaking Down' Barriers: Amazon DSP Strikes Disney Ad Deal
The deal between Amazon DSP and Disney will allow brands to get insights from "both companies" for improv ...
Amica Insurance Gets 'Together' With Customers
Mother New York continues the "Empathy" platform, highlighting the ties that bind. ...
Auto-Focus: Hearst's Bring A Trailer Drives Collectible 'Car' Passion
PMG's creative centers on the emotional thrill owners get behind the wheel. ...
Molson Becomes One Of The First Brands To Trial Uber Ride Offers
At Cannes Lions, Uber officially launched an in-house agency Creative Studio to partner with advertisers, with Molson Coo ...
Reckitt, Williams Team On Boosting Startups Through 'Catalyst'
Reckitt also announced that Serena Williams is named the company's first Entrepreneur-in-Residence and will play a key ro ...
'The Detroit Free Press' and 'The Detroit News' Are Separating
Their joint operating agreement expires at the end of this year, Gannett reports. ...
Cinnabon Launches Collectible Toy Mini Replicas
With the purchase of a four-count BonBite, customers will receive one free Zuru Mini Brands Cinnabon collectible. ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Brand Insider Summit Pharma & Health
Brand Insider Summit Retail
Data and Programmatic Insider Summit
Planning and Buying Insider Summit
Digital Out of Home Insider Summit
Brand Insider Summit: Luxury Retail
Brand Insider Summit CPG
Brand Insider Summit QSR
Email Insider Summit
TV & Video Insider Summit
Performance Marketing Insider Summit
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
The holdco has begun incorporating "synthetic audiences" into its vaunted CCS media planning and buying system as part of "next gen planning for the Algorithmic Era." ...
It's unclear if the settlement incorporates any larger changes to McDonald's media buying practices, notes "Variety." ...
Was the story of the Pakistani immigrant Babu Bhatt in reality an allegory of our nation's complicated immigration history? ...
