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MediaDailyNewsCiting Strong Half, Brian Wieser Surprisingly Turns Bullish For 2025

"Although we continue to believe this take is accurate in the mid- to long-run, the current reality has delivered a relatively significant turn of fortune for the overall industry, at least for the present time," Wieser writes, upgrading this year's growth to 6.0%. ...

TikTok Announces AI Ad Tools For Precise Targeting
At its annual ad summit Tuesday, TikTok announced new AI-powered ad and creator tools designed to help bran ...
TikTok Makes Brands Pay For Feed Views
TikTok is changing the way businesses amass views on the company's e-commerce app's main feed, potentially changing t ...
Meta Introduces New Ad Performance Tools To Optimize Conversions
In an effort to help advertisers optimize the most "valuable" conversions for their overall strategy, Meta is expandi ...
Havas Acquires CRM Specialist Everta Digital
The company was founded in Toronto in 2021 by Jacob Ciesielski, and will be aligned with Havas ...
NBA Playoffs So Far: Up 3% To 4.5M Viewers
Total estimated national TV ad revenues for the NBA playoffs are nearly the same as a year ag ...
Paramount Moves Global Media To Publicis
Paramount spends an estimated $400 million on measured media annually, according to agency research firm COMvergence. About $2 ...
Ally Financial Stokes Millennial Nostalgia With 'Graduate Financially'
"Graduate Financially" references bygone trends such as planking in an appeal to millennial audiences to update their approa ...
AI Search Ad Spend Forecast To Reach $26B By 2029
AI search ads will impact traditional search businesses and present challenges for brands - especially those with hea ...
Digital Advertising Alliance To Consider Privacy Guidance For AI
The ad industry self-regulatory group Digital Advertising Alliance will consider issuing guidance regarding the use of artificial intelligen ...
Campaign Touts Crystal Coast As Family Destination To Relax, Connect
According to agency FerebeeLane, most family vacation advertising is as noisy and cluttered as the family destination vacati ...

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