Marketing DailyCMOs Have Lost Their Clout, Can They Ever Get It Back?
New McKinsey research reveals why CMOs keep getting sidelined -- and what it'll take to make marketing matter again. ...
By Sarah Mahoney
During its Q2 earnings phone call with analysts, the company said sports programming pricing and volume witnessed double-dig ...
By Wayne Friedman
As Meta reported growth in usage and revenue in Q2 2025. CEO Mark Zuckerberg shared his excitement ov ...
By Colin Kirkland
X is revamping the appearance and functionality of its in-stream ads. X recently cut hashtags and emojis fr ...
By Colin Kirkland
Meranus, who departed as North American CEO of Dentsu X just two days ago, has landed in ...
By Joe Mandese
Cheeky campaign targets midsummer garden slump -- and maximum irreverence ...
By Sarah Mahoney
Samardzija has been CEO of Omnicom's Annalect, which has overseen the development of Omnicom marketing platform Omni a ...
By Steve McClellan
Building on its "Out of Phone" ad program, TikTok is introducing new partners to the multi-screen ad experien ...
By Colin Kirkland
All of June's growth came from smaller ad categories, as top 10 category spending was completely flat wi ...
By Joe Mandese