MediaDailyNewsGoogle Updates Meridian Marketing Mix Model, Enables Non-Media Variables
The platform now allows marketers to include non-media variables like pricing and promotions to precisely measure their impact on sales. To help guide the MMM with business data, Google introduced new
channel-level contribution prior to delivering more relevant insights. ...
By Laurie Sullivan
U.S. ad spending fell 3.1% in August, marking the second consecutive monthly year-over-year decline, according to just updat ...
By Joe Mandese
Estimated spending is $750 million, per COMvergence. Brands within the division include Bayer Aspirin, Bepanthen, Claritin, Canesten a ...
By Steve McClellan
Dubbed Horizon Global, the venture will manage $20 billion in global billings and focus on "US-centric global clie ...
By Steve McClellan
Total viewer impressions from all TV partners grew year-over-year - up 13% to 12.3 billion (from 10.9 billion ...
By Wayne Friedman
The update to AI Mode moves advertising and marketing into a more visual era of search and mak ...
By Laurie Sullivan
"This suit is a naked attempt by X to win at the courthouse business it lost in t ...
By Wendy Davis
A new report from the World Advertising Research Center shows ad spend on social media skyrocketing 20.2% la ...
By Colin Kirkland
YouTube will pay $22 million to President Donald Trump to settle a lawsuit over his suspension from t ...
By Wendy Davis