Today's Top News

MADHavas, Horizon Media Form Global Media Joint Venture

Dubbed Horizon Global, the venture will manage $20 billion in global billings and focus on "US-centric global client opportunities." ...

Xfinity Transforms Frankenstein. 'Imagine That.'
Goodby, Silverstein & Partners positions Xfinity as a key to unlocking wonder. ...
Game On: Battlefield 6 Celebrates Players With Humorous Intensity
Creative agency Mother LA enlisted four celebrities to produce the cinematic spot. ...
Billion Dollar Boy Bolsters U.S. Creative, Project Teams
Roxanne White was named senior creative director and Brantley Doyle as senior director of project management. ...
Google Makes Search More Visual, Inspirational For Shopping
The update to AI Mode moves advertising and marketing into a more visual era of search and mak ...
Seattle Agency Teams With Medill Spiegel Research Center
The partnership is designed to develop more robust insights around engagement, loyalty, retail strategy, and marketing ROI f ...
MLB Regular Season: Ad Spend Stagnates On Flat Viewing
Total viewer impressions from all TV partners grew year-over-year - up 13% to 12.3 billion (from 10.9 billion ...
Experian, Verve Expand Partnership, Confirm Ad Signal Targeting
Prajwal Barthur, Verve Group SVP, said the question most asked by buyers is "how do I know t ...
Simplifying Tests Brings Incrementality To All
Measurement and forecasting company Recast has made statistical experimentation accessible to all advertisers and marketers - creating ...
Vanessa Fontanez Pauley Named 'The Guardian' Head Of Marketing, North America
The new head of marketing and creative has been consulting with the 'Guardian' for five months. ...
Publishers And Creators Fearing Scrapers May Benefit From 'Terms Of Content Use' Language
The new language from Raptive is available to everyone, not just publishers in the Raptive network. ...

Discover Our Publications