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MediaDailyNewsAnthropic Takes On Local Search, Challenges Google

Claude uses Google Maps and Places API to answer local queries, and in a post this week spotted by Near Media co-founder Greg Sterling, advertisers learn how Anthropic's chatbot has a formula to rank hotel results with a star rating, reviews and relevance. ...

Texas AG Sues Netflix Over 'Surveillance,' 'Addictive' Design
"Netflix promised Texans entertainment and delivered surveillance," Attorney General Ken Paxton alleges in a complaint filed Monday ...
MissionOne Media Bolsters New York Executive Team
Michael Piner has joined as the agency's first executive vice president-head of investments and partnerships. Also joining ...
Fox Corp. Q1: Core Ads +11%, Fox News Gains
Just ahead of its upfront presentation, Fox posted Q1 results for its Fox News Media, Fox Television Netwo ...
Heineken Retains Dentsu For $550 Million Global Media Assignment
The brewer also consolidated its creative agency roster and awarded Publicis Groupe a global production remit. ...
Brand Agency Akcelo Launches London Office, Expands European Reach
New office clients include TikTok, Anytime Fitness, OpenAi, Amazon and PepsiCo. ...
Maison BETC Showcases 'Japanese Artistry' For Hibiki
The premium whisky spots highlight a love of nature and craft. ...
Amazon Dynamically Changes TV Ads To Personalize Content
"Dynamic TV creative" is the first Amazon Ads capability to automatically personalize Interactive Video Ads on Prime Vid ...
Hyundai Motor Sponsors CNN Series
The subject matter aligns with Hyundai Motor's "Progress for Humanity" vision, celebrating Korea's legacy of innovation and cultur ...
Caitlin Clark Champions Exercise For 'Medicine Company' Lilly
"This campaign is what 'Health Above All' looks like when you actually live it," says CMO. ...
Schlotzsky's Taps TikTok's 'King of Sandwiches' To Launch Sub Lineup
Owen Han's viral ASMR-style videos explore the makings of a great sandwich. ...

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