The firm's estimated spending on measured media last year was $150 million, according to agency research firm COMverge ...

Total TV ad impressions sank nearly 3% to $1.7 trillion, with national TV linear ad airings slipping ...

Major ad industry groups unsuccessfully urged California's governor to veto the bill. ...

Sharb Farjami is leaving the firm for what's described as a non-competitive and not yet disclosed opportunity. ...

Streaming, gaming and social platforms dominate attention even as overall spending declines. ...

TikTok is making updates across its AI-powered ad features and tools including Smart+ campaign creation, Symphony creative too ...

PayPal has introduced PayPal Ads Manager, which helps small and medium-sized businesses generate new revenue streams by creati ...

He will focus on driving client growth and strong financial performance, guiding global strategy, and ensuring consistency a ...