How a Tech Mindset Helped This CMO Reboot a Yoga Brand
Marketing Daily – 22 minutes ago
Beyond Yoga's Katie Babineau brings lessons from Apple and Snap to rethink marketing, measurement and new categories. ...
AAF Names 2025 Inductees, Ashley Graham Earns Cultural Force Award
MAD – 1 hour ago
The American Advertising Federation added seven to its Hall of Achievement. ...
Columbia Sportswear Is 'Engineered' To Conquer Nature
MAD – 1 hour ago
The outdoor gear company launched its first major brand platform in a decade. ...
TelevisaUnivision Upfront 'Consistent;' High Volume For Streaming/Digital
Television News Daily – 2 hours ago
While the company's upfront grew to a record number of clients participating in buying upfront deals, dollar volu ...
Alberto Cuadra Joins 'USA Today' As Managing Editor Of Graphics
Publishers Daily – 12 hours ago
Cuadra specializes in information graphics and data visualization. ...
'The New York Times' Hires Domestic Policy And Standards Staffers
Publishers Daily – 13 hours ago
Sandhya Somashekhar and Angela Rozas O'Toole are joining the team in September. ...
GM, Hyundai To Co-Produce EV Commercial Van
Marketing Daily – 15 hours ago
It will be manufactured in the U.S. as early as 2028 and will compete with such vehicles ...
VEG ER For Pets: 'Kind-ER '& 'Bett-ER' For 'Weird-ER' Situations
Marketing Daily – 17 hours ago
The growing chain of emergency facilities is emphasizing the "ER" part of its name in the brand's fir ...
Tech Co. Acer Partners With Stanford Athletics
Marketing Daily – 18 hours ago
Acer's first sports marketing initiative includes sponsoring a Stanford Cardinals football matchup against rival San Jose State. ...
Grimace, Hamburgler And Friends Return To McDonaldland
Marketing Daily – 18 hours ago
QSR giant is promoting the mythical home of its characters with merch and the Mt. McDonaldland Shake, featuri ...