"If marketers are not communicating with them and driving their business, they're going to lose out on $ ...
Today's Top News
Television News DailyRoku/Amazon Ad Deal: Streaming Powerhouses Join Forces
The two big streaming businesses say the streaming ad-inventory integration will allow advertisers to reach more than 80% of U.S. CTV households. ...
The IPG Mediabrands forecasting unit also boosted its U.S. ad growth outlook slightly from its last quarterly upda ...
CANNES, France -- It's called "Alli Marketplace" and it's akin to a consumer app store model, enabling clien ...
The expansion includes the international launch of Dentsu anime solutions, the expansion of Dentsu Sports Analytics into MEN ...
It's not an exclusive arrangement but for now, WPP said the collaboration gives its teams early access ...
The PMP includes Newsweek, The Washington Post, AP and others. The firm is unveiling new research at Cann ...
Security and financial experts have noted that Meta AI makes private conversations public when users try to po ...
Samsung Ads' "GameBreaks" is expanding its portfolio of interactive mini-games. Four new gaming titles will soon be availa ...
Can A Car Guy Save Gucci?
Kering names Luca de Meo, Renault's turnaround expert, as the new CEO. ...
Senior Living Operator Lets Residents Speak For Themselves
Campaign says Benchmark's communities provide "human connection" to combat the epidemic of social isolation among older adults. ...
Amnesty International Launches Rainbow Pride Bracelet As 'Receipt" For True Allyship
The human rights organization's Pride Month campaign is designed to drive donations, rewarding donors with a rainbow Pri ...
WFA, Advertisers Want Musk's Ad Boycott Suit Sent To New York
EssenceMediacom, Mindshare Media, Universal McCann and other likely witnesses are headquartered in NY, the WFA and advertisers arg ...
'Hate' Plain Coffee? So Does International Delight
FCB's campaign is a rallying cry to "flavor up." ...
Armstrong Adds Global Transformation Officer To FCB Duties
The strategy is to modernize FCB's operational infrastructure worldwide. ...
Dentsu, Criteo Team To Power Commerce Media Performance
The companies are consolidating retail audience data within Dentsu Connect. ...
Amazon's Jassy Wins Cannes 'Media Person Of The Year' Award
The award recognizes an individual who has made a significant impact on the creative communications industry and w ...
Poll Finds Project Managers 'Unsung Heroes' Of Ad Campaigns
The Project Management Institute will be at Cannes armed with its survey findings to talk up the importa ...
Amazon Ads Launches Live Signals In Cloud
Amazon Live signals in Amazon Marketing Cloud has launched to give advertisers more information on impressions, views, a ...
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Find Out More »OPINION
Both the airline and Boeing, the plane's manufacturer, were struggling before the crash. ...
Two recent stories suggest an approach to channel-thinking or channel-planning that goes beyond classic campaign-thinking -- one that understands and can impact the social diffusion of ideas. ...
How much were Disney/ABC execs thinking not only of Moran's breach of the company's journalistic standards, but how Trump may have retaliated if they didn't dismiss Moran? ...
