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MADReport: Agencies Fail To Leverage Pricing Strategically

According to Ignition, the objective of the survey was to investigate agency challenges like pricing and packaging services, managing billing and out-of-scope work, and how cash flow "unpredictability" affects the ability to grow and scale. ...

Culture, Not Demos, Is The New Force Shaping Consumer Behavior
That's according to new report from Horizon Media's Futures research unit that explores the evolving cultural identities reshapi ...
Band-Aid Bands With Music Festival To Launch Waterproof Clear Brand
At Milwaukee's Summerfest, Band-Aid activations include sampling and a "Splash Zone" where festival-goers can snap "underwater illusion" pho ...
Google Sued By Search Advertiser For Allegedly Failing To Disclose Queries
"Google charges the customer for alleged clicks on keywords that Google refuses to disclose and for which t ...
Cloudflare Blocks AI Content Scrapers Across 24% Of Websites By Default
The permission and payment model marks a significant shift with major implications for the advertising and digital ecosyste ...
Davids Reunite: Beckham, Damon Tout The Stella Artois 'Collection'
The duo, who debuted at the Super Bowl, search for the final chalice. ...
Pizza Hut Turns Pineapple Love Into Spicy Moments
Pizza Hut's Lover's Line offers four new pies. The creative is by Deutsch. ...
BAM Connection Enlarges Rohto Portfolio
The agency is now responsible for all Rohto Eyedrops work in the U.S. ...
SCOTUS Shouldn't Intervene In Video Privacy Battle, Web User Argues
Attorneys for California resident Michael Salazar are urging the Supreme Court to leave in place a ruling th ...
Premium Streamers' TV Ad Spend, Promo Down 46% In First Half Of 2025
Major brands that cut TV advertising include Amazon Prime Video, down by 64% this year to $13.4 millio ...
Snopes Employees Vote To Create A Union
The Snopes Guild is seeking voluntary recognition from the fact-checking company. ...

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