RPA Wins Media, Creative AOR For Resorts World Las Vegas
MAD – 1 hour ago
RPA will handle media planning and buying and messaging strategy. It's also working on a new comprehensive bra ...
40 Years And Still SPINNING, Guccione Reflects
Publishers Daily – 2 hours ago
In celebration of SPIN magazine's 40th anniversary, founding editor and publisher Bob Guccione Jr. shares its origin sto ...
Ogilvy Crafts Creative For Jameson's NFL Kickoff
MAD – 2 hours ago
The NFL's first regular-season game to be held in Ireland debuts September 28. ...
Roll Play: Pillsbury Promotes Bigger Products
MAD – 2 hours ago
GS&P's campaign promotes rolls and biscuits that bake larger. ...
Revery Names Grossman First Strategy Director
MAD – 2 hours ago
In the last 10 years, he has shaped strategies for Nike, Netflix, Google and Allbirds. ...
Guardian Centers Its Journalism As 'Whole Picture' For U.S. Readers
MAD – 2 hours ago
Lucky Generals' creative wants to combat half-truths and eroding trust in news. ...
Screen, Don't Scream, Says Cologuard In Scare Spoof Spot
Marketing Daily – 2 hours ago
Cologuard "takes the scare out of colon cancer screening," says "Scream" star Matthew Lillard in spot that star ...
Olson Elevated To COO At The Social Lights
MAD – 3 hours ago
Gayle Malcolm has joined the agency as vice president of client success. Both roles are new at t ...
As Streaming Evolves, Will 'Usage' Pricing Become The Preferred Option?
Television News Daily – 5 hours ago
Seventy percent of U.S. and U.K. consumers in a new survey said would be interested in "usage-based pricing ...
Conde Nast Launches Vette, Ecommerce Platform For Creators
Publishers Daily – 16 hours ago
Creators can use Vette to design, curate and manage their online storefronts. ...