MediaDailyNewsMRC Releases Second Phase Of OOH Standards, Includes 'Comparability' With Other Media
The Media Rating Council has released a draft of "Phase 2" of its controversial out-of-home media audience-measurement requirements, adding requirements for measuring demographics/persons-based
audience exposure and also providing "comparability to other measured media." ...
By Joe Mandese
The company says sales will fall by a double-digit percentage as it embarks on a "brand reset." ...
By Sarah Mahoney
Prior to being appointed to the position in January 2023, Meranus was Chief Media Officer at both Dent ...
By Steve McClellan
The Mississippi law imposes "an impermissible bar for minors and a significant burden on adults seeking to enga ...
By Wendy Davis
Beginning in October, Meta will no longer allow political, electoral or social issue ads on its platforms ...
By Colin Kirkland
Warner Bros. will house its studios and streaming businesses including Warner Bros. Motion Pictures, Warner Bros. Television, H ...
By Wayne Friedman
While Amazon has slowly reduced its presence in Google Shopping during the past year, the sudden stop rais ...
By Laurie Sullivan
With fashion sales down 7%, the luxury giant is reportedly shopping the division for $1 billion. ...
By Sarah Mahoney
A 60-second spot shows off the new Cadillac with the superimposed copy "Same Legacy. New Energy." ...
By Tanya Gazdik