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MediaDailyNewsNielsen Audio Updating Methods, Puts Diary Accreditation On Hiatus

Nielsen this week informed clients it has put its MRC accreditation for its Nielsen Audio diary service on hiatus for six months while it updates key aspects of its methodology. ...

Tropical Smoothie Cafe Hits The Ballpark With 'Smoothie Dog'
It's a hot-dog-shaped popsicle topped with ketchup (strawberry syrup), mustard (pineapple syrup) and relish (muddled kiwi). ...
Dove, Victoria's Secret Pink-Pile On 'Elle'
Brands join L'Oreal in hopes that pretty-in-pink loyalty tops critical reviews. ...
World Cup Brand Ads Getting Higher 'Attention'
On Fox networks, the average attention index for marketers is 121. World Cup brands are performing 21% high ...
Microsoft Invests $2.5B In AI Consulting Business
Microsoft announced the "Microsoft Frontier Company" on Tuesday as a new operating business focused on delivering AI suppo ...
Heart & Soul Marketing Inserts Bar-S Hot Dogs Into History
The brand uses parody as a promotional tool. ...
Ogilvy, Audi 'Driven' To Promote Performance Excellence
The 30-second spot complements the Summer of Audi sales. ...
TRG Promotes 'Build Freedom' Government Jobs Training Initiative
TRG's remit includes creative, media strategy, and branding efforts. The launch is timed to the country's celebration ...
Meta Names CMO Alex Schultz First Chief Data Officer
Meta's Chief Marketing Officer Alex Schultz will become the tech giant's first chief data officer, a position th ...
White Castle Teams Up With Kelce-Backed Garage Beer For Branded Merch
The Super Summer Slider Starter Kit contains an insulated fanny pack, sweat bands and a vinyl sticker, alo ...
Yung Gravy, Mug Mascot Parody 'Ice Ice Baby' To Launch Vanilla Howler Floats
The hip-hop artist sings the updated version of the 1990s hit in a spot debuting Mug's first limited-editi ...

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