Today's Top News

Marketing DailyCPG Brands Target Parents' Back-to-School Stress

Ziploc, Lysol and Welch's tap into lunchbox waste, germ fears and teacher gratitude. ...

By Sarah Mahoney
Newsfeed
Stagwell Firm Offers Programmatic Tool To Protect Brand Safety
Publishers Daily – 6 hours ago
Assembly is rolling out its Assembly Control product throughout July. ...
NPR EIC Edith Chapin Is Stepping Down
Publishers Daily – 6 hours ago
Chapin says she announced her decision to leave before Congress voted to cut funding. ...
Coca-Cola To Make US Cane-Sugar-Sweetened Cola Again
Marketing Daily – 7 hours ago
Official announcement follows a July 16 Truth Social post by Donald Trump claiming the company had agreed ...
Controversial AI Companions Are Already Popular Among Teens, Report Says
MediaDailyNews – 8 hours ago
As xAI rolls out controversial AI companions, a report by Common Sense Media states that 72% of U. ...
'The Verge' Updates Site, Will Launch Several Newsletters
Publishers Daily – 8 hours ago
Publisher Helen Havlak warns that "Google Zero" is here, and that publishers must achieve direct access. ...
AI Agents Threaten DSPs, Microsoft Sees Incompatibility
MediaDailyNews – 9 hours ago
An advertising and marketing expert argues that AI will interrupt basic programmatic ad-platform functions if not rewritten, bas ...
It's A Lovely Day For A Guinness/Van Leeuwen Ice Cream Collab
Marketing Daily – 9 hours ago
Guinness relies on its tagline from 1950s ads to name the limited-edition Van Leeuwen ice cream flavor. ...
GM Rewards Loyalty Program, Software Drive Growth
Marketing Daily – 10 hours ago
GM Rewards Members spend more at the automaker and are more engaged than GM customers not enrolled ...
Havas Acquires Spanish Agency Tidart
MAD – 10 hours ago
Headquartered in Madrid, Tidart, founded in 2012 will maintain its brand and operational structure, while integrating into Hav ...
'The Los Angeles Times' Plans To Go Public
Publishers Daily – 10 hours ago
Owner Soon-Shiong floats the idea during an interview with Jon Stewart. ...

Events & Awards

Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?

Center for Marketing & Media Research

Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.

Find Out More »

OPINION

TVBlog
The Trump-Colbert Conspiracy: The Case For And Against
On the question of why Paramount/CBS is pulling the plug on Stephen Colbert and "The Late Show," whose side are you on? ...
By Adam Buckman, Featured Columnist
Marketing Daily - Top of the News
Commanders, Guardians Land In Trump's Crosshairs Over Name Changes
Both teams have had their current names since their respective seasons in 2022, and both have said that they don't plan to change them back. ...
By Tanya Gazdik
Planning & Buying Insider
Unified IAB Theory
Just a week after establishing a beachhead in out-of-home measurement, the IAB is expanding its role yet again - this time to a "unified" media universe. Maybe it's time to change its name - and missi ...
By Joe Mandese

Discover Our Publications