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MediaDailyNewsHow AI At The President's Table Influences Advertising

President Trump has secured billions in corporate commitments to drive development of an AI infrastructure. On Thursday Hitachi Energy in the U.S. announced plans to invest more than $1 billion in an electric grid infrastructure to support AI's growing power demands - all needed for media buying and ad serving. ...

Greater Miami Selects Republica Havas As Creative Partner
The agency will execute strategy for key local programs, such as Miami Spice. ...
GS&P Uses AI To Promote BMW's Authenticity
The campaign contrasts AI visuals with the real deal: a certified luxury car. ...
Rocha Joins TBWA\Media Arts As ECD
Cannes Lions ranked him the No. 4 creative director worldwide in 2021. ...
'Daily Mail' Appoints Greta Lawn As President, North America
Serving as the first person to hold this title, Lawn will attempt to grow "Daily Mail's" presence ...
Court Dismisses Bias Claims Against Gannett
The plaintiffs claimed they were discriminated against as non-minorities. The judge allowed only one claim to proceed. ...
Roku's Viewing Share Soars For All Its Platform Apps
Roku had a 21.4% share of TV viewing in July for all its apps on its streaming platfo ...
Visa Plays Up Payment Security, Drafts Janelle James For NFL Spots
The "Abbott Elementary" actress was brought in to inject humor into ads deploying NFL stars in visual metapho ...
Vita Coco Plays The Game -- Many Games, In Fact
It has assembled a roster of football, tennis, soccer, golf, and pickleball athletes as brand reps. ...
Wings & Merlot? Bota Box Makes Wine More Football-Friendly
Bota Box's sweepstakes, activations aim to help football fans equate chicken wings with wine. ...
Innocean USA Taps Goodby Veteran Barrett To Be Its First President
Barrett will oversee agency operations, growth, new business, client services, and innovation, reporting to Head of Global Busine ...

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