Today's Top News

RawFTC Grants Final Approval To Omnicom/IPG Merger

The Federal Trade Commission is imposing additional conditions on Omnicom's merger with Interpublic Group, including new restrictions on the company's ability to consider a publisher's content when purchasing ad inventory. ...

By Wendy Davis
Newsfeed
Retail Social Media Q2 Ad Spend Doubles Previous Projections: Report
MediaDailyNews – 3 hours ago
A new report from the World Advertising Research Center shows ad spend on social media skyrocketing 20.2% la ...
Aspercreme Inks NIL Deal With 58-Year-Old College Football Player
Marketing Daily – 8 hours ago
Opella pain relief brand Aspercreme targets older Americans by featuring the oldest college football player ever to si ...
'Gilmore Girls' Stars Featured In Panera Fall Menu Campaign
Marketing Daily – 9 hours ago
Two of Rory Gilmore's boyfriends -- Jared Padalecki (Dean) and Matt Czuchry (Logan) - bring their "small-town char ...
KDP's College Football-Themed 'Fansville' Moves Toward 'Pro Town'
Marketing Daily – 9 hours ago
One spot in the longtime campaign shows college fans confused by a town where "we don't kick of ...
Anthropic $1.5 Billion Settlement With Authors Moves Forward
MediaDailyNews – 10 hours ago
A federal judge has granted preliminary approval to a settlement requiring Anthropic to pay $1.5 billion over clai ...
This Superhero's Superpower? AI Made Him
MAD – 11 hours ago
His name is Crashman and he made his debut this week in a new ad campaign from Dolst ...
How Static Ads Use Gen AI To Add Motion
MediaDailyNews – 12 hours ago
Motion added to static ads has begun to attract more brands to a different type of ad. Goog ...
Maxwell House Downgrades To 'Maxwell Apartment'
Marketing Daily – 14 hours ago
Kraft Heinz's instant coffee brand is temporarily leaving the "House" behind for a value-focused fall campaign. ...
PATRON Updates Brand Design, Logo To Honor Craft
MAD – 14 hours ago
Sevaire created a distinct design to salute its history. ...
FedEx Flexes Its Latest 'Power Move'
MAD – 14 hours ago
The new campaign is about empowering businesses with smart, data-driven solutions. ...

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OPINION

Media Insider
The CMO Is Dead -- Long Live The Chief Messaging Officer
CMOs are now the keeper of the brand's soul, the chief storytellers responsible for weaving a narrative that drives growth. ...
By Maarten Albarda, Featured Contributor
Performance Marketing Insider
TikTok US Latest Version Valued At An Estimated $14B
President Trump said China approved the deal and signed an executive order Thursday outlining the terms to transfer ownership of TikTok U.S., now valued at approximately $14 billion. ...
By Laurie Sullivan, Staff Writer
TVBlog
Affiliate Bypass Television
If you look at the history of strained network/affiliate relationships, ABC has always had the weakest link and has been most prone to bypassing its affiliates altogether - the recent Jimmy Kimmel example excluded. ...
By Joe Mandese

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