MediaDailyNewsGoogle Replacing Dynamic Search Ads With 'AI Max'
Google announced Wednesday that it will phase out Dynamic Search Ads (DSA), and upgrade all advertisers to AI Max for Search powered by artificial intelligence. ...
By Laurie Sullivan
"The ad agencies' brand-safety conspiracy turned competition in the market for ad-buying services on its head," FTC Chairm ...
By Wendy Davis, Joe Mandese
The launch combines a new texture with familiar -- diabolical -- plot devices. ...
By Sarah Mahoney
YouTube is making changes to the way it delivers ads during popular livestream sessions, declining to rely ...
By Colin Kirkland
The brand hopes to turn its GOAT-powering strength into genuine connections. ...
By Sarah Mahoney
Roblox has announced new tiered account types for kids and teens under 16 years of age, introducing ...
By Colin Kirkland
The company is moving beyond its initial exclusive partnership with Hyundai to include vehicles from Jeep, Chevrolet, Ki ...
By Tanya Gazdik
The new framework donated by Amazon Ads to IAB Tech Lab aligns with an agentic real-time framework f ...
By Laurie Sullivan
Viant will incorporate TVision technology into its AI demand-side platform, where it says it will produce a "fir ...
By Wayne Friedman