The IPG Mediabrands forecasting unit also boosted its U.S. ad growth outlook slightly form its last quarterly upda ...
Today's Top News
Marketing DailyCadillac Steers Ahead Without Chief Marketing Officer
The departure is framed as being elected by former CMO Dias herself, according to a Cadillac spokesperson. ...
"The New York Times" reported that the agreement (not yet finalized) would be part of a consent decr ...
Security and financial experts have noted that Meta AI makes private conversations public when users try to po ...
Yelp says the Texas AG brought a bad-faith lawsuit over warning labels on so-called "crisis pregnancy centers." ...
Instead of including people's names on its limited-edition bottles, Pepsi bottles name foods like burgers, hot dogs a ...
"The nation's teens are in the midst of an ongoing mental health crisis precipitated by behavioral addiction ...
Samsung Ads' "GameBreaks" is expanding its portfolio of interactive mini-games. Four new gaming titles will soon be availa ...
It's not mascot Leo - it's a real lion, George, who's a sensation in wildlife circles. The compa ...
Roku/Amazon Ad Deal: Streaming Video Powerhouses Join Forces
The two big streaming businesses say this will allow advertisers to reach more than 80% of U.S. connect ...
'Nothing Stops Ram' As Chrysler Celebrates 100th Birthday
Chrysler Brand CEO Christine Feuell says she has become accustomed to fielding questions about the brand's viability. "It ...
Firms Team Up To Drive Contextual Ad Targeting
The PubMatic-Classify partnership will help publishers create contextual segments, the firm says. ...
Laura Gunderson To Lead Editorial For The Oregonian
Gunderson, who was managing editor for seven years, has a familial connection with the newsroom. ...
BBC Mulls US Paywall To Boost Revenue: Report
The BBC suffered a 12% decline in overall revenue last year. ...
Instagram Stokes Creative Energy Via Film Series And Emerging Artist Program
Instagram will begin highlighting the creative journeys of Tyler, The Creator, Rosalia and other major artists through ...
Gamefam Brings FIFA's 2025 'Club World Cup' To Roblox
Gamefam has announced a playable Roblox launch dedicated to FIFA's upcoming Club World Cup tournament - a U.S.-bas ...
Minnesota Passes Bill Requiring Social Media Warnings
Minnesota lawmakers have passed a bill requiring social media platforms to post "conspicuous" notices warning users of potenti ...
Summer Fare: 'Share A Pepsi' With Favorite Foods
The campaign runs in out-of-home and radio placements in select markets, ...
Boyd Interactive Selects Involved Media As Media AOR
Boyd's online casino gaming includes ResortsCasino.com and Stardust Online Casino. ...
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Find Out More »OPINION
Despite pilot-itis, timid CMOs, and messy frameworks, more brands are finally turning experimentation into progress. ...
Principal buying is a betrayal. It moves the agency-client relationship from a trusted partnership into a minefield full of conflicts of interest. ...
Don't expect to see much coverage of the Trump military parade this Saturday on major TV broadcast networks. Where to see it? Streaming - but only on a limited basis. ...
