Today's Top News

Television News DailyNBA Finals Ad Spend Jumps 56%, Viewing Drops 9%

National TV ad revenue for the major basketball contest was up 56% to $288 million. The previous year, a five-game series in which the Boston Celtics beat the Dallas Mavericks earned $184.7 million. ...

Axel Springer Hopes To Build A New AI-Driven Business
CEO Mathias Dopfner says company needs a "third pillar" beyond its existing businesses. ...
Keep Your Regular Hair Stylist -- And Doctor, Says Health Plan Campaign
"I'm wondering why people see the same hair stylist, but they don't see the same primary care doctor ...
Wendy's Turns Up The Heat With Takis Fuego Meal
Takis, the corn-based rolled tortilla chip, are inspiration for spicy Fuego Fries, along with topping a new chick ...
Nathan Bekke Named COO At Lee Enterprises
Bekke was serving as operating vice president and vice president of audience strategy. ...
News Corp. Extends Robert Thomson's Contract As Chief Executive
Thomson is credited with building News Corp.'s digital revenue and strategic growth. His contract now expires in Ju ...
Blue Moon, Eos Launch Valencia Orange Lip Balm
Bars generally serve Blue Moon with a fresh orange slice; lip balm was created to provide "a Valenc ...
For New Balance, 'Flagg Day' Means Grit Over Glitz
The brand's draft-day watch party underscores a marketing strategy built on roots, not razzle-dazzle. ...
Summer Box Office Up 24%, 'Dragon' Takes Top Spot Again
The biggest disappointment was Walt Disney's "Elio" which only got to $21 million - the lowest-performing Pixar-branded mov ...
Turtle Wax Polishes Your Car - And Your Image
Running Toward Giants' two spots blur the line between man and machine in a wacky way. ...
Bingham Joins Atomic London As Creative Director
A longtime agency vet, his brand work includes First Direct, Ribena and Google. ...

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