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MediaDailyNewsMRC Blows Whistle On Nielsen Big Data + Snafu

The industry ratings watchdog disclosed major problems with Nielsen's Big Data + panel measurement service causing "seemingly unusual changes" in its audience estimates, including a double-digit decline in adults 25-54 viewing, as well as other issues. ...

M&C Saatchi NA Lands U.S. Soccer Federation Integrated Account
The remit includes data and audience insights, partnership marketing, experiential marketing, brand development, and performance marketing. ...
Franco Joins BBDO New York As ECD, Leads InBev Accounts
Before his appointment, he was a top creative at BBH New York. ...
Wild By G7 Debuts, Focuses On Experience-Driven Travel
The agency creates distinct entertainment experiences that fuel visitation. ...
Advertising's Annette King Dies At 57
Her 35-year career in the business included service at WPP, Publicis and most recently Accenture Song, where s ...
JLR U.S. CMO Shifts To Head Defender, Discovery Models
Charlotte Blank was U.S. CMO since October 2022. Her new position is North American brand director, Defender a ...
Dippin' Dots Debuts Galaxy Pop Flavor For New Mario Movie
The Galaxy Pop flavor is now available at Dippin' Dots nationwide. It's a multicolored version of the brand ...
Carhartt Takes 'Made Possible' To Blue Ridge Parkway
The latest installment of the workwear brand's campaign explores the unsung heroes of America's favorite drive. ...
Pinterest Gets $1B Infusion From Elliott Investment, Reshuffles Management
Known for its investments across the ad industry, Elliott Investment views Pinterest's shift into an AI-driven visual sear ...
NBCU Strikes Real-Time Data Deal With HyphaMetrics
NBCU will become the first licensor of HyphaMetrics' UNIeVista measurement system, which tracks every media exposure in t ...
Malicious Ads Through In-App Networks On The Rise
iOS apps face three times more malicious ads than Android apps, putting users at risk and triggering dro ...

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