Marketing DailyCPG Brands Target Parents' Back-to-School Stress
Ziploc, Lysol and Welch's tap into lunchbox waste, germ fears and teacher gratitude. ...
By Sarah Mahoney
IPG Chief Philippe Krakowsky says it's designed to help CPG brands manage commerce ecosystems "in ways that a ...
By Steve McClellan
Months after acquiring leading prebiotic soda purveyor Poppi, PepsiCo is launching a prebiotic cola under its flagship br ...
By Danielle Oster
Netflix grew 8.3% share in June 2024 - a 13.5% hike from May. YouTube continues to lead a ...
By Wayne Friedman
Google is looking to work with about 20 national news organizations on a pilot project related to A ...
By Laurie Sullivan
The agency was founded a decade ago by two Omnicom veterans Mike Boykin and Greg Busch who a ...
By Steve McClellan
Fox has completed its 2025-26 upfront with "double-digit" ad sales gains across sports, news and entertainment, the compa ...
By Wayne Friedman
With the acquisition, Brainlabs says its media billings now total about $1.13 billion and a staff totaling 1,0 ...
By Steve McClellan
"The Late Show with Stephen Colbert" took in nearly $60 million over the past 12 months, down ...
By Wayne Friedman