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Today's Top News
Television News DailyStreaming Reaches Tipping Point, Beats Broadcast/Cable For First Time In May
Total day viewing for persons two years and older hit 44.8% share for streaming - higher than combined share of broadcast and cable TV viewing at 44.1%. Broadcast had a 20.1% share, with cable TV at 24.1%. ...
After 11 years, Meta is finally bringing ads to its encrypted messaging platform, WhatsApp. ...
EssenceMediacom, Mindshare Media, Universal McCann and other likely witnesses are based in NY, the WFA and advertisers arg ...
Trump's family business is licensing the president's name to a mobile phone service that later this year wi ...
During the first awards ceremony at Cannes, awards were also bestowed for Health & Wellness and Audio &am ...
Kering names Luca de Meo, Renault's turnaround expert, as the new CEO. ...
CANNES, France -- It's called "Alli Marketplace" and it's akin to a consumer app store model, enabling clien ...
The IPG Mediabrands forecasting unit also boosted its U.S. ad growth outlook slightly from its last quarterly upda ...
Meta To Share All Facebook Videos As Reels
Meta said on Tuesday that it will rename the Facebook "Video Tab" the "Reels Tab." All Facebook vide ...
Meta To Share All Facebook Videos As Reels
Attempting to further streamline the video creation and sharing process, Meta said on Tuesday that it will ...
Confused By Laundry Care Symbols? Ensueno Laundry Wants To Help
The laundry products company's mobile activation translates those symbols into plain language. ...
Meta Asks Judge To Throw Out Advertiser's Suit Over Alleged Overcharges
Meta Platforms is urging a federal judge to toss claims that it overcharged advertisers a collective $4 billio ...
Google Explains, Expands Gemini Models
Google has added general availability for 2.5 Flash and Pro and is bringing custom versions into Search. Featur ...
Hearst And Amazon Combine Targeting Tools To Drive Programmatic Campaigns
The arrangement uses Hearst's AURA and shopping insights from Amazon Ads. ...
E.L.F. And Pinterest Want To Close The Try-Before-You-Buy Gap
With AI-powered color matching, the beauty brand's new tool hints at broader trends in personalization and platform partnersh ...
UK Launches Formal Probe Of Omnicom-IPG Merger
The decision follows a comment period that began in May. The UK's Competition And Markets Authority said ...
MoneyGram Hires Lamia Pardo As CMO
The appointment by the Dallas-based global payment network follows Anthony Soohoo arriving as its new CEO last f ...
'Breaking Down' Barriers: Amazon DSP Strikes Ad Deal With Disney
The deal between Amazon DSP and Disney will allow brands to get insights from "both companies" for improv ...
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Find Out More »OPINION
The holdco has begun incorporating "synthetic audiences" into its vaunted CCS media planning and buying system as part of "next gen planning for the Algorithmic Era." ...
It's unclear if the settlement incorporates any larger changes to McDonald's media buying practices, notes "Variety." ...
Was the story of the Pakistani immigrant Babu Bhatt in reality an allegory of our nation's complicated immigration history? ...
