The IAB says the "Gaming Measurement Framework" will give advertisers metrics for display, video, audio, and custom gami ...
Today's Top News
RawComcast's New Plans Scrap Controversial Data Caps
The company's move comes 17 years after rolling out broadband caps, which were initially set at 250 GB per month. ...
Wintour will remain as chief content officer for Conde Nast and global editorial director of "Vogue" - titl ...
In the new "She Built That" campaign, Lego champions a more inclusive definition of building -- and girl ...
Offerwall, a monetization tool for publishers and developers in Google Ad Manager, rolled out Thursday in general availabili ...
The Elevated Journey app provides guided audio content designed to help drivers stay focused and peaceful behind t ...
Just 41% of people support brands actively promoting equality for LGBT individuals, down from 49% in 2021 a ...
As of July 22, creators under the age of 16 will not be allowed to livestream on t ...
A Maryland state court judge dismissed Compass Marketing's complaint against Omnicom. Compass plans to amend its allegations. ...
Davids Reunite: Beckham, Damon Tout The Stella Artois 'Collection'
The duo, who debuted at the Super Bowl, search for the final chalice. ...
The NFL Brings Its 'Top 100' To X
Building off of its designated portal for NFL content, X has announced the launch of "NFL Top 100 ...
Viewers Multitask, Watch Average Of 24 Hours Of TV Every Week: Study
Research shows U.S. viewers watch an average of 24 hours of TV every week, with 66% of U. ...
Fifty Thousand Feet Revamps Ecommerce Site For Thibaut
The agency streamlined the purchase process to accommodate a large inventory. ...
Sabrina Carpenter Refreshes With Dunkin's Daydream
Artists Equity Advertising created the social spot. ...
DM9 Co-President/CCO Resigns Amid Controversy Over Its Grand Prix Win
Chief creative officer and co-president of the agency Icaro Doria stepped down from his post after the agen ...
Genesis Becomes First Global Official Vehicle Of PGA Tour
The deal includes Genesis as the first sponsor of the PGA Tour's World Feed, launched this year ...
FTC Refunds Millions To Unfairly Charged Fortnite Players
In its second round of refunds, the FTC announced this week that it will send over $126 milli ...
McDonald's Launches Lil McDonald's Happy Meal With Collectible Mini Toys
McDonald's is jumping on the mini trend of recreating branded products as miniature plastic collectible toys with i ...
Georgia Can't Require Parental Consent For Social Media
"The state seeks to erect barriers to speech that cannot withstand the rigorous scrutiny that the Constitution requires ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Brand Insider Summit Pharma & Health
Brand Insider Summit Retail
Data and Programmatic Insider Summit
Planning and Buying Insider Summit
Digital Out of Home Insider Summit
Brand Insider Summit: Luxury Retail
Brand Insider Summit CPG
Brand Insider Summit QSR
Email Insider Summit
TV & Video Insider Summit
Performance Marketing Insider Summit
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
For one, Kantar BrandZ data shows a strong correlation between sustainability perceptions and purchase intent. ...
Why would Putin bomb a packaging factory? Crippling Ukraine agriculture is the answer. ...
