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MediaDailyNewsAdobe Forecast: $253B U.S. Holiday Spend

Cyber Week is expected to drive 17.2% of overall spend and total about $43.7 billion, up 6.3% YoY. Adobe Analytics data forecasts consumers will spend $9 billion for the two-day Amazon Prime Day, representing 6.2% growth year-over-year. ...

Manilow, Thomas Named AAF President's Award Honorees
The President's Award recognizes an individual's special lifetime contributions to advertising. It will be presented next April ...
Dojo Opens Miami Office, Adds Microsoft Account
The U.S. operation will be led by Marlon Zanatti. ...
'Desert' Heat: De Beers Celebrates Natural Diamonds As Personal Expressions
Three spots by Arnold lllustrate the desert's beauty and the diamonds' hues. ...
M+C Saatchi Group Acquires The Women's Sports Group
WSG will maintain its brand and operate as WSG, part of M+C Saatchi Sport & Entertainment. Rachel Knig ...
Netflix Q3 Viewership Climbs 5.1%
"This is consistent with management's optimism on the 2Q earnings call (position of strength) that engagement growth wou ...
Walk Of No Shame: Runway Show Highlights Patients With Skin Disease
Times Square event aims to make those with hidradenitis suppurativa feel "seen and validated." ...
Hearst Networks Starts Digital Content Business
Hearst is now seeking a creative director, who will work out of London. ...
NYT Appoints Mukul Devichand, Dylan Freedman To Its AI Initiatives Team
Devichand and Freedman have been promoted from positions at "The New York Times." ...
'Vacation Is Over' In Cayman Islands' 'Welcome To VaCay' Brand Refresh
A typical vacation is "overcrowded," says a voiceover against a backdrop of too many beach umbrellas stacked ...
Polestar Goes Cinematic For New Model
Actor Alexander Skarsgard stars as a secret agent checking out the Polestar 5. "Does it turn invisible?" ...

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