Television News DailyOpenAP Unifies Big Nine Member 'Outcome' Measurement
As brands push for more specific business outcome data, execs say siloed business outcomes from individual TV network/streaming sellers do not provide a unified look at overall media campaign
results. ...
By Wayne Friedman
Amazon has added Alexa to search results across its marketplace. A chat window now appears with information a ...
By Laurie Sullivan
WBD is launching an "always-on" measurement and attribution dashboard, emphasizing efforts to focus on real-time insights and busine ...
By Wayne Friedman
ABC will boost its prime-time sports in the fall, bringing more "Monday Night Football" to most Mondays. A ...
By Wayne Friedman
New shows have already inked upfront deals and sponsorship. "Baywatch" has been "an incredibly strong performer in t ...
By Wayne Friedman
"Netflix sold subscriptions to its programming as an escape from Big Tech surveillance," Attorney General Ken Paxton alleg ...
By Wendy Davis
"Dynamic TV creative" is the first Amazon Ads capability to automatically personalize "Interactive Video Ads" on Prime Vid ...
By Laurie Sullivan
As part of its upfront presentation Monday, NBCU announced it will scale up its 'Performance Insights Hub,' i ...
By Wayne Friedman
A federal appellate court on Monday revived privacy claims by consumers who entered their names, billing information a ...
By Wendy Davis