Is The Horizon-Havas JV A Prelude To A Merger?
MAD – 2 hours ago
Nobody at the companies is denying the possibility, but Horizon Global Interim CEO Bob Lord says: "At th ...
Redscout Ups Brier Bienstock, Gill To Senior Strategy Posts
MAD – 2 hours ago
Both staffers recently completed brand projects for Netflix, Sephora and Nike. ...
Spectrum Wants To Be 'Everything' To Everyone
MAD – 2 hours ago
The spot by VCCP promotes the seamless blend of 5G and fiber-powered internet. ...
NBCU Nears NBA Sellout, Closes 170 Ad Deals
Television News Daily – 3 hours ago
NBCU has signed on 170 advertisers for its first season of the NBA - now to run ...
ByHeart Births Celebrity Formula To Answer Baby Questions
Marketing Daily – 4 hours ago
"It's our most integrated effort to date: a single idea spanning paid, owned, earned, and an interactive," t ...
Lee Enterprises Cuts Monday Print Editions At Several Dailies
Publishers Daily – 19 hours ago
The "St. Louis Post Dispatch" is one of the papers that will end Monday print issues on Novemb ...
Court Reduces Defamation Award Against Gannett
Publishers Daily – 20 hours ago
"The Oklahoman" initially reported that a high school coach made racist remarks, but quickly corrected the story. ...
H/L Agency Wins Grocery Outlet Inc.'s Media Business
MAD – Oct 6, 2025
The company spent $43 million on marketing and advertising last year according to its 2024 annual report. ...
How Gen Z-ers Are Redefining What It Means To Be Hispanic
Marketing Daily – Oct 6, 2025
"There is a lot of pushback against brands using Latino imagery ineffectively or inappropriately," says RPA exec direc ...
Wahlburgers' 'Play Dirty' Menu Honors Founder's Latest Film
Marketing Daily – Oct 6, 2025
Mark Wahlberg's action-thriller heist flick "Play Dirty" began streaming on Prime Video Oct. 1. ...