Today's Top News

MediaDailyNewsVideoAmp, Nielsen One Pull Out Of MRC Accreditation Process

The reasons for withdrawing were not disclosed, but both have implications for an increasingly competitive measurement marketplace. ...

From Viral Hit To Official Anthem: Discover Puerto Rico Adopts 'The Puerto Rico Song'
"The Puerto Rico Song," recorded by Bill Stiteler, aka Saxboy Billy, received over 3.3 million views and hundre ...
Havas Media Named AOR For Farmers Insurance
The company's estimated annual media expenditure is $51.5 million, according to agency research firm COMvergence. ...
States Sue To Block Paramount-Warner Bros. Merger
The merger "would extinguish competition between Paramount and Warner Bros. and inflict substantial harm on movie theatres, bas ...
Nostalgia In A Bucket: KFC Revives Fan-Favorite Popcorn Chicken
Popcorn chicken first appeared at KFC in the early 1990s and remained on menus until 2023. ...
Bluesky Names Interim Chief Toni Schneider CEO
Bluesky has named its interim chief Toni Schneider CEO, as Jay Graber's permanent replacement, marking a continued pu ...
GSK's New Severe Asthma Med: 'Carry On, With Fewer Attacks'
The campaign "focuses on instilling confidence in severe asthma patients, GSK vice president tells "Marketing Daily." ...
IAB Proposal: Companies Should Obtain Teens' Opt-In Consent To Targeting
"IAB recognizes there are legitimate concerns about privacy and other risks associated with digital advertising when children a ...
Visit California Selects Gale As Global Brand AOR
This is the first core agency change for the entity in 20 years. ...
Tug Ups Ozburn To General Manager, North America
Ozburn brings extensive experience in media planning, brand strategy, data and analytics. ...
Ogilvy Kicks Off 'Thanks World,' Major League Soccer's Largest Marketing Campaign
Creative debuts during Fox's coverage of the FIFA World Cup semifinal and final matches. ...

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