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MediaDailyNewsMRC Issues Phase 2 OOH Standards, Includes 'Comparability' With Other Media

The Media Rating Council has released a draft of "Phase 2" of its controversial out-of-home media audience-measurement requirements, adding requirements for measuring demographics/persons-based audience exposure and also providing "comparability to other measured media." ...

Warner Bros. Discovery Names Post-Separation Companies, Senior Execs
Warner Bros. will house its studios and streaming businesses including Warner Bros. Motion Pictures, Warner Bros. Television, H ...
OpenAI Wins Trademark Case Against Open Artificial Intelligence
Judge rules that OpenAI has advertised and widely used the mark. Both firms had a claim to ...
Fairchild Media Group Combines Separate Brand Sites In One Platform
WWD publisher reached a combined 8.9 million monthly unique visitors in May. ...
Rimowa Travels With GUT As Global Agency
The agency will double as both strategic and creative lead. ...
Choice Hotels Books Comfort, Consistency
DixonCo's creative highlights the various stay options. ...
Slumping LVMH Looks To Unload Marc Jacobs
With fashion sales down 7%, the luxury giant is reportedly shopping the division for $1 billion. ...
As Puma Gets Pummeled, Some Ask: Is Athleisure Over?
The company says sales will fall by a double-digit percentage as it embarks on a "brand reset." ...
Grobar And Perreault Move To New Roles At Penske Media
George Grobar, who has been serving as president, will be an advisor to CEO Jay Penske. Craig Perreau ...
Funding Cuts Lead To Layoff At American Public Media Group
An estimated five to eight percent of the staff will be affected by layoffs, although the exact numb ...
'Chicago Tribune' Lays Off 8 Newsroom Employees
The layoff occurs as owner Alden Global Capital seeks to acquire "The Dallas Morning News." ...

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