Today's Top News

Marketing DailyAutomotive TV Spending Down 18% In April

"The most recent growth story is unfolding across Spanish-language TV," iSpot.tv.'s Stuart Schwartzapfel tells "Marketing Daily." ...

Heineken Leverages Corporate Volunteerism To Help Fans Watch World Cup Games
Program encourages fans to use their volunteer time off with local nonprofits alongside fellow fans, and then wat ...
Texas AG Battles Yelp Over 'Crisis Pregnancy Center' Warnings
"Yelp has taken full advantage of the Texas market and all the economic benefits that have come alo ...
TikTok Updates Ad Offerings, Entertainment, AI, Shopping, Avatars, Creator Collaboration
During its TikTok World event Wednesday, the company announced updates designed to enhance campaign visibility, in-app shopping, creat ...
Albertsons Media Measurement Framework Analyzes Long-Term Customer Value
The "Lifetime Value" measurement framework, launched Thursday, aims to help advertisers understand whether their retail media campaigns ke ...
Terminix Taps Kepler For Media Assignment
The appointment follows a pitch process that began in the fourth quarter of last year. ...
IAB Issues 'Project Eidos' Standards To Reduce Ad Data Chaos
The proposed standard will present an interoperable framework designed to work across existing systems to reduce measurement inefficiencie ...
For 'Care That's Fair,' Nonprofit Launches Health Insurance Reform Campaign
While the ads are running in just three states right now, a 15-state legislative push is on t ...
Wade Oversees Creative Production For Mother New York
Wade is an eight-year Mother veteran, leader the Uber work last year. ...
Casanova Kicks Off 'Third Half' For Nescafe
The work features former soccer stars Landon Donovan and Luis Garcia. ...
Adobe's Semrush Partners With AI 'Vibe Code' Platform
The partnership aims to solve the problem of visibility and give marketers tools to "vibe code" apps a ...

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