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Television News DailyNFL, College Football Boost Q3 Linear Ad Spend 4%

Total TV ad impressions sank nearly 3% to $1.7 trillion, with national TV linear ad airings slipping 1% to 12.2 million. ...

Delta Airlines Launches Global Media Review
The firm's estimated spending on measured media last year was $150 million, according to agency research firm COMverge ...
Google Works With Affirm To Support Agentic Commerce
Fintech company Affirm, known for its "buy now pay later" model, now supports Google's Agent Payments Protocol, ...
Boo! Bacardi's Many Halloween Promos
Efforts include a glow-in-the-dark bottle decorated with a skeleton and "FearFest: Bacardi," along with AMC network ...
Netflix Brings Multiplayer Gaming To Smart TVs
Netflix is announcing a slate of new gaming titles available directly through the streaming platform, inviting subscribers ...
Tech Industry, Rights Groups Urge Court To Block Mississippi Parental Consent Law
The law "imposes sweeping, content-based restrictions on online social media websites, including intrusive age-verification, parental-consent, and content-monitoring mandates ...
Meta API Update Finds Alternative Uses For Excluded Ad Placements
Meta is rolling out Marketing API changes designed to improve ad performance by using its targeting tools ...
Ingredion Selects Bader Rutter As Its Global AOR
The remit includes integrated brand strategy, creative and media planning and buying. ...
Top Convenience Retailers: Buc-ee's, Sheetz, Wawa
The latest ranking from Dunnhumby also highlights changing customer expectations. ...
More College Football Stars Join Samsung's Team Galaxy
The brand's partnership with Cade Klubnik and Jeremiyah Love kicks off with a campaign for the Galaxy ...
SCOTUS Won't Revive Claims Against Meta Over Church Shooting
The Supreme Court declined to hear an appeal by family members of Clementa Pinckney, who was murdered ...

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