Today's Top News

MediaDailyNewsGoogle Updates Meridian Marketing Mix Model, Enables Non-Media Variables

The platform now allows marketers to include non-media variables like pricing and promotions to precisely measure their impact on sales. To help guide the MMM with business data, Google introduced new channel-level contribution prior to delivering more relevant insights. ...

Google Updates Meridian Marketing Mix Model, Enables Non-Media Variables
The platform now allows marketers to include non-media variables like pricing and promotions to precisely measure their impa ...
Xfinity Transforms Frankenstein. 'Imagine That.'
Goodby, Silverstein & Partners positions Xfinity as a key to unlocking wonder. ...
Game On: Battlefield 6 Celebrates Players With Humorous Intensity
Creative agency Mother LA enlisted four celebrities to produce the cinematic spot. ...
Billion Dollar Boy Bolsters U.S. Creative, Project Teams
Roxanne White was named senior creative director and Brantley Doyle as senior director of project management. ...
Seattle Agency Teams With Medill Spiegel Research Center
The partnership is designed to develop more robust insights around engagement, loyalty, retail strategy, and marketing ROI f ...
Experian, Verve Expand Partnership, Confirm Ad Signal Targeting
Prajwal Barthur, Verve Group SVP, said the question most asked by buyers is "how do I know t ...
Simplifying Tests Brings Incrementality To All
Measurement and forecasting company Recast has made statistical experimentation accessible to all advertisers and marketers - creating ...
Vanessa Fontanez Pauley Named 'The Guardian' Head Of Marketing, North America
The new head of marketing and creative has been consulting with the 'Guardian' for five months. ...
Publishers And Creators Fearing Scrapers May Benefit From 'Terms Of Content Use' Language
The new language from Raptive is available to everyone, not just publishers in the Raptive network. ...
Sarah Adler Hartman Appointed CEO Of 'The Texas Tribune'
Hartman joins the "Tribune" from "The New York Times," where she serves as head of product, subscriber experien ...

Discover Our Publications