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MediaDailyNewsMRC Releases Second Phase Of OOH Standards, Includes 'Comparability' With Other Media

The Media Rating Council has released a draft of "Phase 2" of its controversial out-of-home media audience-measurement requirements, adding requirements for measuring demographics/persons-based audience exposure and also providing "comparability to other measured media." ...

Total TV Ad-Supported Viewing Up 2% In Q2: Nielsen
Ad-supported streaming grew 7% by 2.9 share points to 45.3% share, while streaming platforms gained from new seaso ...
IAB Forecast: Retail Commerce Media To Drive $74B Ad Spend In 2026
As businesses turn to commerce media to generate new revenue streams, enhance customer experience, and ensure privacy-compliant advertisin ...
Sprite Drafts Footballer Jalen Hurts For Next Chapter Of 'Obey Your Thirst'
The Philadelphia Eagles quarterback's "Success Hurts" spot runs across linear and streaming TV, online video, and social me ...
Not Your Parent's Marijuana: Campaign Warns Of Today's Increased Pot Potency
And "regular use of high-potency cannabis can lead to a fivefold increase in the risk of psychosis, especial ...
Shoppers Unclear On How To Define Podcasts
Most people see podcasts as audio, video and/or a combination, reports Oxford Road. ...
818 Tequila Teams Up With Country Star's Traveller Whiskey
The tequila brand's founder, Kendall Jenner, appears in a social media video campaign with the whiskey's Chris Staple ...
These Booths Were Made For Walking: Chili's Launches Tecovas Boot Collab
Limited-edition "Booth Boots" are red vinyl cowboy boots made with the same material as the restaurant's own ubiquito ...
TikTok Could Go Dark For U.S. Users If China Doesn't Agree To Deal
Despite President Donald Trump's insistence that the White House will save TikTok before the September 17 deadline, Commer ...
Platforms Defeat Suit Over Buffalo Mass Shooting
Meta, YouTube, Reddit and others can't be sued for allegedly radicalizing a mass murderer by showing him pos ...
Walton Isaacson Names Bonilla President
Other promotions and new hires were also announced by the Los Angeles-based ad agency. ...

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