MediaDailyNewsNielsen Audio Updating Methods, Puts Diary Accreditation On Hiatus
Nielsen this week informed clients it has put its MRC accreditation for its Nielsen Audio diary service on hiatus for six months while it updates key aspects of its methodology. ...
By Joe Mandese
Six in 10 participants in a recent survey say they feel a strong sense of pride in bei ...
By Laurie Sullivan
While fireworks have become synonymous with the holiday, Independence Day is also one of the most stressful tim ...
By Tanya Gazdik
"Consumer headwinds are already flowing through to advertising budgets," the analysts at Madison and Wall note - somethi ...
By Joe Mandese
Additional capabilities will be announced in the future, according to the company. ...
By Steve McClellan
TikTok, which has opened its ad platform to third-party AI agents, is integrating a designated marketplace of agent ...
By Colin Kirkland
The global account has been handled by WPP agencies for the last eight years. Mediacom first won t ...
By Steve McClellan
Short-term challenges persist, complicating the company's comeback story. ...
By Sarah Mahoney
Terms of the settlement were not disclosed, but the FTC said Havas marks the last of the B ...
By Joe Mandese