Dentsu this morning announced a deal making it the first holdco to integrate AI-enabled programmatic ad platform MiQ ...
Today's Top News
MediaDailyNewsPMG Acquires Momentum Commerce
PMG continues its expansion, acquiring Boston-based Momentum and adding its team of 45 retail media experts, as well as proprietary commerce media tech. ...
It's not mascot Leo - it's a real lion, George, who's a sensation in wildlife circles. The compa ...
"Marriott Media" will utilize 237 million guest member first-party data to target travelers across digital and physical med ...
Snap plans to launch its newly developed AR smart glasses in 2026, ahead of Meta's Orion AR glasse ...
Snapchat is expanding the functionality included in its basic and premium subscription offerings by prioritizing its most uniq ...
Only half of Gen Z respondents believe tariffs will harm the economy, compared with nearly two-thirds of G ...
The company is partnering with healthcare ad-tech firm DeepIntent on the project. ...
Founded in 2020, the rebranding accompanies expanded capabilities including channel management, business outcomes dashboards, and closer alignment wi ...
Google And Microsoft Ad Buys: One Platform For Reporting, Data, Paid Media, Task Management
Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publish ...
Upfront Update: Prime/Freevee To Grow 30% To $1.8B
In addition to steady gains from "Thursday Night Football," MoffettNathanson analyst Michael Morton expects rising business from ...
IAB Expands 'Excellence' Leadership To Keep Up With Innovation
The new leadership team will support innovations that are beginning to gain strength across the ad industry, includi ...
DAVID Taps Honegger To Lead European Expansion
He joined the agency in 2020 as managing director David Miami and was promoted to U.S. Chief Grow ...
Amazon To Show Cannes How AI-Driven Campaigns Get Relevant
At Cannes next week, Amazon Web Services will demonstrate to brands, agencies and publishers how personal multichannel campaig ...
Chemistry Ups Guglielmo To President, Stolte Heads Strategy
The leadership team is changing to reflect the agency's growth. ...
Liquid I.V. Promotes Hydration Message In 360 Rollout
Zambezi handled the Times Square creative, which send robots into the Theater District. ...
Marketing Shift Helps Chewy Beat First-Quarter Forecasts
Targeted spending and a broader funnel brought in higher-value customers, even as profits slipped. ...
Adam O'Neal To Head 'Washington Post' Opinion Section
O'Neal says the "Post" will be 'stalwart advocates of free markets and personal liberties' in its opinion artic ...
Union Blasts 'Targeting' Of Reporters During LA Protests
NewsGuild-CWA argues that these actions are unconstitutional under the First Amendment. ...
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It is the first time major Hollywood companies have sued over AI-generated images. ...
If you start an ad agency right now, you can begin from a position of immediate strength with the same tools large holding companies have. ...
A commercial dubbed the worst in the New Jersey primary for its fake, AI-generated images may have doomed a gubernatorial candidate's campaign. ...
