Today's Top News

MediaDailyNewsWARC Upgrades Global Ad Forecast On Surge In Retailer Social Spending

A new report from the World Advertising Research Center shows ad spend on social media skyrocketing 20.2% last quarter, doubling original projections of 12.4% and generating $4.9 billion in added value. ...

GPJ Acquires B2B Agency Cresci's, Strengthens Branding Services
Cresci's client work includes IBM, Turbo Tax and Google ...
Essentia Water To Fitness Fans: Take Risks
"Change the Equation," the new creative by Droga5, pushes super-hydration. ...
Correction: Publicis Promotes Bornman To CEO Connected Media UK
In his new role, Bornman, currently CEO of Publicis Media UK, will add Digitas, Epsilon, Lotame, Mars Unit ...
Jake Higgins To Serve As Top Editor Of 'The Times Leader'
Higgins brings wide experience to the beat in Northeastern Pennsylvania. ...
Pharma Ads Losing Effectiveness? Try Direct-To-Patient Programs
To counter "fragmented" healthcare experiences, pharma firms are launching DTP programs like telehealth consultations. ...
'Time Out' Partners With 'The Lion King' On New Time Out Market Location
The new Market is in Union Square in New York City. ...
Lee Enterprises Closes 'Feast,' A Digital Food Magazine
The "Feast" October issue will be its last, which eliminated print late in 2024. ...
Aspercreme Inks NIL Deal With 58-Year-Old College Football Player
Opella pain relief brand Aspercreme targets older Americans by featuring the oldest college football player ever to si ...
'Gilmore Girls' Stars Featured In Panera Fall Menu Campaign
Two of Rory Gilmore's boyfriends -- Jared Padalecki (Dean) and Matt Czuchry (Logan) - bring their "small-town char ...
KDP's College Football-Themed 'Fansville' Moves Toward 'Pro Town'
One spot in the longtime campaign shows college fans confused by a town where "we don't kick of ...

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