Today's Top News

MADS4: Q1 Organic Revenue Took 5% Hit

All regions declined although S4 noted that the Americas performed stronger than expected with net revenue down 0.5% and is now accounting for 82% of the company's business. ...

By Steve McClellan
Newsfeed
Amazon, LinkedIn Team Up For B2B TV Ads Ahead Of Upfront
MediaDailyNews – 35 minutes ago
LinkedIn brings its first-party audience data to Amazon Ads' streaming TV inventory through Microsoft Monetize, building on ...
Molecule Names Digital Natives U.S. Strategic-Creative AOR
MAD – 3 hours ago
The mattress brand is sold online and throughout the Northeast. ...
Planet Propaganda Taps Monarko To Build Media Practice
MAD – 3 hours ago
The remit is design media to serve an AI-driven marketplace. ...
BBH USA Drives 'Fast' For Goodyear
MAD – 3 hours ago
The global push is to introduce Eagle tires to a new generation. ...
WBD's Q1 Ad Business Sinks 8%, Streaming Up 19%
Television News Daily – 5 hours ago
Streaming distribution revenues are now higher than linear TV distribution revenues - at $2.53 billion (up 7%) v ...
Proximity Beyond Audiences Reimagines Performance Metric For TV
MediaDailyNews – 5 hours ago
The metric is poised to overtake audience targeting for TV to become one of the most effective performan ...
Study: Consumers Largely Disinterested In Vehicle Buying
Marketing Daily – 21 hours ago
Price is the most important purchase factor, cited by 75% of car buyers, followed by performance and saf ...
Threads Launches Desktop DMs Ahead Of Website Redesign
MediaDailyNews – 21 hours ago
Direct-messaging capability has begun rolling out on the Threads desktop app, a significant step in the evolution ...
Bosch Gets Its Kicks With Route 66 Activation
MAD – 21 hours ago
Omaha, NE-based agency Bailey Lauerman created the activation, dubbed, "Bosch Impressive Innovation Centennial Road Trip," which turns Rou ...
Sweetgreen's 'Faces of the Farm' Films Showcase Resilient Organic Farmers
Marketing Daily – 21 hours ago
Latest short chronicles a Sweetgreen supplier's learning curve as one of the few female farmers in south Te ...

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OPINION

Planning & Buying Insider
ANA Town Hall: 'How About Nothing -- Is Nothing Good For You?'
"That's not a sustainable chart," the 4As' Matt Kasindorf concluded, using his hands as the best gestural explanation for the decline in agency compensation fees and the rise in principal media-buying. ...
By Joe Mandese
Marketing Daily - Top of the News
Apple Settles $250M AI Marketing Lawsuit
Approximately 37 million iPhone owners in the U.S. are eligible to receive settlement payments, according to court filing. ...
By Tanya Gazdik
Performance Marketing Insider
Google Tests 'Remy': How Soon Before Agents Own The Ad Chain?
Google's personal agent "Remy," currently being tested in the Gemini app, can act on behalf of humans - but the ad industry is only beginning to explore these advancements. ...
By Laurie Sullivan, Staff Writer

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