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MediaDailyNewsWPP Media Touts 'First-Of-Its-Kind Activation' With Criteo

The data deal with its "Open Intelligence" platform focuses on CTV and is being piloted with three suppliers - Roku, Samsung and Scripps - it said. ...

Mini USA, Barry's Share Reverence For Inclusivity
Barry's staff and instructors will drive Mini vehicles as part of their daily life at locations in t ...
Mouthwash Is The New Shower: Listerine's Kamran Shahzad On Reframing Oral Care
With a $2 million smile and a new campaign, the Kenvue brand wants you to "wash your mout ...
Acast And Magnite Form Programmatic Podcast Deal
The arrangement opens up 140,000 podcasts to programmatic buyers worldwide, the firms say. ...
TikTok Launches American Idol-esque Singing Competition
TikTok has partnered with iHeartRadio to launch "Next Up: Live Music," a singing competition that began this we ...
'The Whole Darn Arm' Launches -- Don't Forget The Hammer
Campaign message: "You can depend on the Arm & Hammer brand to roll up its sleeves mess aft ...
Free Speech Watchdogs Blast Proposed Omnicom-IPG Merger Conditions
The FTC's proposed merger conditions would prohibit Omnicom/IPG from directing ad dollars based on a publisher's political ...
Peet's Coffee Taps Katie Keil For CMO Role
Keil joined Peet's from MyFitnessPal, where she served as CMO since 2021. ...
MiLB Campaign Sets Guinness Record
The experiential campaign from Good Sports Creative traveled the country to garner signatures on a 1,200 pound baseb ...
Pennsylvania Rep Plans Two Journalism Funding Bills
Rep. Chris Rabb expects to introduce the two bills this year, saying they would reverse the loss ...
Gap Taps Nike Exec To Revive Athleta's Stalled Momentum
Maggie Gauger will replace Chris Blakeslee as president and CEO of the struggling brand. ...

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