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Today's Top News
Television News DailyStreaming Reaches Tipping Point, Tops Broadcast/Cable Viewing For First Time In May
Total day viewing for persons two years and older hit 44.8% share for streaming - higher than combined share of broadcast and cable TV viewing at 44.1%. Broadcast had a 20.1% share, with cable TV at 24.1%. ...
After 11 years, Meta is finally bringing ads to its encrypted messaging platform, WhatsApp. ...
EssenceMediacom, Mindshare Media, Universal McCann and other likely witnesses are based in NY, the WFA and advertisers arg ...
Trump's family business is licensing the president's name to a mobile phone service that later this year wi ...
During the first awards ceremony at Cannes, awards were also bestowed for Health & Wellness and Audio &am ...
Kering names Luca de Meo, Renault's turnaround expert, as the new CEO. ...
CANNES, France -- It's called "Alli Marketplace" and it's akin to a consumer app store model, enabling clien ...
The IPG Mediabrands forecasting unit also boosted its U.S. ad growth outlook slightly from its last quarterly upda ...
Amica Insurance Gets 'Together' With Customers
Mother New York continues the "Empathy" platform, highlighting the ties that bind. ...
Auto-Focus: Hearst's Bring A Trailer Drives Collectible 'Car' Passion
PMG's creative centers on the emotional thrill owners get behind the wheel. ...
Molson Becomes One Of The First Brands To Trial Uber Ride Offers
At Cannes Lions, Uber officially launched an in-house agency Creative Studio to partner with advertisers, with Molson Coo ...
Reckitt, Williams Team On Boosting Startups Through 'Catalyst'
Reckitt also announced that Serena Williams is named the company's first Entrepreneur-in-Residence and will play a key ro ...
'The Detroit Free Press' and 'The Detroit News' Are Separating
Their joint operating agreement expires at the end of this year, Gannett reports. ...
Cinnabon Launches Collectible Toy Mini Replicas
With the purchase of a four-count BonBite, customers will receive one free Zuru Mini Brands Cinnabon collectible. ...
Levi's And Converse Score Readership Gains With LGBTQ+ Campaigns
Pride 2025 is trending upwards, registering hundreds of millions of views by news readers on the Taboola publish ...
INMA Debuts AI-Driven Answer Engine For Media Pros
Built on the OpenAI LLM, the new tool allows users to access INMA's vast content archive. ...
Zoe Saldana Checks Into The 'Grey Goose Hotel' In Global Campaign
In "Last Call-ish," Saldana tiptoes around the hotel bar after it's closed for the night, looking for Gr ...
Claims Against Meta Over Mass Shooting Draw Attention At SCOTUS
The Supreme Court has asked Meta to respond to a request to revive claims over a 2015 racial ...
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Find Out More »OPINION
The holdco has begun incorporating "synthetic audiences" into its vaunted CCS media planning and buying system as part of "next gen planning for the Algorithmic Era." ...
It's unclear if the settlement incorporates any larger changes to McDonald's media buying practices, notes "Variety." ...
How much were Disney/ABC execs thinking not only of Moran's breach of the company's journalistic standards, but how Trump may have retaliated if they didn't dismiss Moran? ...
