MediaDailyNewsIAB Unveils Framework For AI Visibility
The "Measuring Visibility in the AI Era" framework supports organic media for brands when consumers use AI-based search engines like OpenAI ChatGPT or Google Gemini to find their products or services. ...
By Laurie Sullivan
"Brand New Day" had the second-biggest opening weekend ever, according to Comscore, at $927 million globally. The la ...
By Wayne Friedman
Outfront made a series of appointments including naming Paul Valente vice president-talent acquisition and Kaitlin Kelly vice president-communicati ...
By Steve McClellan
Apple's services division, which includes advertising, reached a record of $30.7 billion in revenue for Q3 2026, ...
By Laurie Sullivan
LinkedIn is rethinking its strategy for AI-generated content on the platform's main feed, nixing AI-first publishing features whi ...
By Colin Kirkland
Johnnie Walker Blue Label has tapped popular young Hollywood star Callum Turner ('Fantastic Beasts," "Masters of the Air ...
By Teresa Buyikian
The company's research finds that many women don't regain their style groove for as long as two ye ...
By Sarah Mahoney
NBC with its new "Sunday Night Baseball" deal has spiked 51% to 2.5 million Nielsen-measured average viewers, wi ...
By Wayne Friedman
A federal judge said a Nevada resident can proceed with a privacy claim against LinkedIn over allegations th ...
By Wendy Davis