MADThe Unholding Company
"We're moving to a single company model with four operating units," WPP CEO Cindy Rose explained at the company's London headquarters last week, adding: "WPP will no longer be a holding company." ...
By Steve McClellan

January marks the second month of deceleration for the U.S. ad economy, which ended 2025 up 1.9% ...
By Joe Mandese

Dubbed 'Stagwell Search+," the system was built by Stagwell's Assembly unit in conjunction with AI "visibility" platform Embero ...
By Joe Mandese

"Scream 7" earned the best result for the franchise. Paramount didn't need to spend much on national ...
By Wayne Friedman

President Trump's Truth Social platform may separate from Trump Media & Technology Group to become its own public ...
By Colin Kirkland

The agency handling the campaign cited complaints from the public and what was perceived as a thinly veil ...
By Steve McClellan

Your audience knows you are targeting them and they are not running for the hills. ...
By Robert Williams

Mattel is venturing further into the social gaming world by bringing its UNO card game to Fortnite a ...
By Colin Kirkland

Spot takes a different turn after the gin-spilling robot turns out "to obviously be a person in ...
By Teresa Buyikian