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MediaDailyNewsTech Lab Opens Public Comment To Streamline Programmatic

The ad-tech sector's leading standards organization introduced new baseline protocols and shared rules to foster higher transparency, consistency, and efficiency across programmatic advertising. ...

'Emmys': Viewing Sinks 9%, $22.6M Ad Spend
The Monday airing of the "78th Emmy Awards" annual awards show on NBC was down 9% to 6 ...
'No Bull': TorchHouse Studio Serves Up Omaha Steaks
The target demo is both younger urbanites and busy families wanting quality protein. ...
Garbutt Joins Brandtech As Global CCO, Leads AI-Produced Advertising
His brand experience includes Apple's Shot on iPhone and IBM's Smarter Cities. ...
Ford Deepens Relationship With Carhartt
The brands are leveraging their combined scale and resources to invest in and strengthen the communities where the ...
Hearst Battles App User Over Video Privacy Law
Counsel for a man who downloaded Hearst's WMUR app this week urged an appellate panel to revive ...
Spark Named Strategy, Creative Agency For Visit Corvallis
Nestled in Oregon's Willamette Valley, Corvallis is home to Oregon State University. There was no incumbent. ...
Meta Launches Creator Marketing Hub, Live Video Ads
Meta is investing further in creator marketing and live streaming. As part of IAB's newfound global creator wee ...
Former Conagra Exec Joins Jamba
Lucy Brady, now president of the smoothie brand, also held various senior positions at McDonald's. ...
Samsung Says Folding Up Is Hard To Do
In a new campaign, "Couples Therapy" star Dr. Orna helps people learn to say, "It's not you. It ...
Saratoga Spring Water, Fashion Brand Public School New York Partner On Merch
The collection includes a Leather Lanyard Bottle Bag and a Pop Up Tote with a Saratoga Signature Bl ...

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