MediaDailyNewsMRC Releases Second Phase Of OOH Standards, Includes 'Comparability' With Other Media
The Media Rating Council has released a draft of "Phase 2" of its controversial out-of-home media audience-measurement requirements, adding requirements for measuring demographics/persons-based
audience exposure and also providing "comparability to other measured media." ...
By Joe Mandese
The company says sales will fall by a double-digit percentage as it embarks on a "brand reset." ...
By Sarah Mahoney
Domestic theatrical revenue is up 12.4% year-to-date vs. a year ago to $5.02 billion, but down 8.4% v ...
By Wayne Friedman
While Amazon has slowly reduced its presence in Google Shopping during the past year, the sudden stop rais ...
By Laurie Sullivan
With fashion sales down 7%, the luxury giant is reportedly shopping the division for $1 billion. ...
By Sarah Mahoney
A 60-second spot shows off the new Cadillac with the superimposed copy "Same Legacy. New Energy." ...
By Tanya Gazdik
Dentsu exec brings Walmart and Pinterest chops as grocer plays catch-up, and pilots in-store tech network ...
By Sarah Mahoney
The digital campaign is supported by local activations and OOH advertising across Atlanta, Charlotte, and Miami. ...
By Danielle Oster
Meta is automatically applying its strictest message settings to help prevent unwanted messages for child-facing accounts, while al ...
By Colin Kirkland