MediaDailyNewsTeads Sues Google, Cites 6.88T Ad Impressions Loss
In its complaint, Teads states that Google's anticompetitive practices and monopolistic control over the ad-tech ecosystem caused it to lose an estimated 6.88 trillion ad impressions to rival
exchanges. ...
By Laurie Sullivan
It will yield $70 billion in media agency review activity -- up from a normal annual average ...
By Steve McClellan
Both U.S. and worldwide digital out-of-home ad-spending growth, which dipped last year, are poised to expand more th ...
By Joe Mandese
The "Measuring Visibility in the AI Era" framework supports organic media for brands when consumers use AI-based sear ...
By Laurie Sullivan
CEO says World Cup marketing plays "could not have been scripted any better." ...
By Sarah Mahoney
Outfront made a series of appointments including naming Paul Valente vice president-talent acquisition and Kaitlin Kelly vice president-communicati ...
By Steve McClellan
"Brand New Day" had the second-biggest opening weekend ever, according to Comscore, at $927 million globally. TV networ ...
By Wayne Friedman
Apple's services division, which includes advertising, reached a record of $30.7 billion in revenue for Q3 2026, ...
By Laurie Sullivan
LinkedIn is rethinking its strategy for AI-generated content on the platform's main feed, nixing AI-first publishing features whi ...
By Colin Kirkland