IAB Releases 'Project Eidos' Campaign Standards To Reduce Ad Data Chaos
MediaDailyNews – 59 minutes ago
The proposed standard will present an interoperable framework designed to work across existing systems to reduce measurement inefficiencie ...
For 'Care That's Fair,' Nonprofit Launches Health Insurance Reform Campaign
Marketing Daily – 1 hour ago
While the ads are running in just three states right now, a 15-state legislative push is on t ...
Wade Oversees Creative Production For Mother New York
MAD – 2 hours ago
Wade is an eight-year Mother veteran, leader the Uber work last year. ...
Casanova Kicks Off 'Third Half' For Nescafe
MAD – 2 hours ago
The work features former soccer stars Landon Donovan and Luis Garcia. ...
Adobe's Semrush Partners With AI 'Vibe Code' Platform
MediaDailyNews – 18 hours ago
The partnership aims to solve the problem of visibility and give marketers tools to "vibe code" apps a ...
TikTok Invites Brands To Help Block Counterfeit 'Shop' Products
MediaDailyNews – 18 hours ago
TikTok has launched a new IP protection initiative designed to protect against the circulation of counterfeit product listin ...
'Don't Be A Viking,' Advises Curved Fingers Awareness Campaign
Marketing Daily – 19 hours ago
Tapping into a previous genetic predisposition for the disease, spot features Viking attempting to open a jar ...
Havas Media, IPG Veteran Greg Walsh Named CEO Unlock Health
MAD – 19 hours ago
Walsh joins from Havas Media Network where he was most recently Global Chief Business Transformation Officer. Previously, ...
Liquid I.V. Taps R&B Group Flo For Sugar-Free Ring Pop Cherry Launch
Marketing Daily – 20 hours ago
In one spot, group members use packets of Hydration Multiplier Sugar-Free Ring Pop Cherry to rehydrate after sufferi ...
Voice Actors Sue Tech Companies Over AI Training
MediaDailyNews – 20 hours ago
Book narrators, broadcasters and podcasters allege that their voices were wrongly used by Amazon, Google, Meta, Microsoft a ...