NPR EIC Edith Chapin Is Stepping Down
Publishers Daily – 11 hours ago
Chapin says she announced her decision to leave before Congress voted to cut funding. ...
'The Verge' Updates Site, Will Launch Several Newsletters
Publishers Daily – 13 hours ago
Publisher Helen Havlak warns that "Google Zero" is here, and that publishers must achieve direct access. ...
It's A Lovely Day For A Guinness/Van Leeuwen Ice Cream Collab
Marketing Daily – 15 hours ago
Guinness relies on its tagline from 1950s ads to name the limited-edition Van Leeuwen ice cream flavor. ...
GM Rewards Loyalty Program, Software Drive Growth
Marketing Daily – 15 hours ago
GM Rewards Members spend more at the automaker and are more engaged than GM customers not enrolled ...
Havas Acquires Spanish Agency Tidart
MAD – 15 hours ago
Headquartered in Madrid, Tidart, founded in 2012 will maintain its brand and operational structure, while integrating into Hav ...
'The Los Angeles Times' Plans To Go Public
Publishers Daily – 15 hours ago
Owner Soon-Shiong floats the idea during an interview with Jon Stewart. ...
With A Back-To-School Twist, 'Yes, JCPenney' Keeps Rolling
Marketing Daily – 15 hours ago
The department store says the new campaign is building awareness, word of mouth and consideration. ...
Subway Gets Moving With New CEO Fitzpatrick
Marketing Daily – 16 hours ago
Jonathan Fitzpatrick spent many years in leadership positions at Burger King. ...
Google Seeks News Publishers For AI Initiative
MediaDailyNews – 17 hours ago
Google is looking to work with about 20 national news organizations on a pilot project related to A ...
'TagrisSO I Can Live Longer': AstraZeneca Targets Lung Cancer Patients
Marketing Daily – 19 hours ago
Spot plays off the Tagrisso name. "Why do I take Tagrisso?" asks one user. "TagrisSO I can ma ...