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MediaDailyNewsMeta API Update Finds Alternative Uses For Excluded Ad Placements

Meta is rolling out Marketing API changes designed to improve ad performance by using its targeting tools to automate allocation of a brand's ad placement across various formats. ...

General Motors Hires New Top Marketer
Lin-Hua Wu, previously chief communications officer, will step into the role of chief communications and marketing officer, effecti ...
The Free Press' Drops Its Paywall For One Week
All content will be paywall-free until October 12. ...
Google Works With Affirm To Support Agentic Commerce
Fintech company Affirm, known for its "buy now pay later" model, now supports Google's Agent Payments Protocol, ...
Boo! Bacardi's Many Halloween Promos
Efforts include a glow-in-the-dark bottle decorated with a skeleton and "FearFest: Bacardi," along with AMC network ...
Netflix Brings Multiplayer Gaming To Smart TVs
Netflix is announcing a slate of new gaming titles available directly through the streaming platform, inviting subscribers ...
Tech Industry, Rights Groups Urge Court To Block Mississippi Parental Consent Law
The law "imposes sweeping, content-based restrictions on online social media websites, including intrusive age-verification, parental-consent, and content-monitoring mandates ...
Ingredion Selects Bader Rutter As Its Global AOR
The remit includes integrated brand strategy, creative and media planning and buying. ...
Top Convenience Retailers: Buc-ee's, Sheetz, Wawa
The latest ranking from Dunnhumby also highlights changing customer expectations. ...
More College Football Stars Join Samsung's Team Galaxy
The brand's partnership with Cade Klubnik and Jeremiyah Love kicks off with a campaign for the Galaxy ...
SCOTUS Won't Revive Claims Against Meta Over Church Shooting
The Supreme Court declined to hear an appeal by family members of Clementa Pinckney, who was murdered ...

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