Amazon, LinkedIn Team Up For B2B TV Ads Ahead Of Upfront
MediaDailyNews – 35 minutes ago
LinkedIn brings its first-party audience data to Amazon Ads' streaming TV inventory through Microsoft Monetize, building on ...
Molecule Names Digital Natives U.S. Strategic-Creative AOR
MAD – 3 hours ago
The mattress brand is sold online and throughout the Northeast. ...
Planet Propaganda Taps Monarko To Build Media Practice
MAD – 3 hours ago
The remit is design media to serve an AI-driven marketplace. ...
BBH USA Drives 'Fast' For Goodyear
MAD – 3 hours ago
The global push is to introduce Eagle tires to a new generation. ...
WBD's Q1 Ad Business Sinks 8%, Streaming Up 19%
Television News Daily – 5 hours ago
Streaming distribution revenues are now higher than linear TV distribution revenues - at $2.53 billion (up 7%) v ...
Proximity Beyond Audiences Reimagines Performance Metric For TV
MediaDailyNews – 5 hours ago
The metric is poised to overtake audience targeting for TV to become one of the most effective performan ...
Study: Consumers Largely Disinterested In Vehicle Buying
Marketing Daily – 21 hours ago
Price is the most important purchase factor, cited by 75% of car buyers, followed by performance and saf ...
Threads Launches Desktop DMs Ahead Of Website Redesign
MediaDailyNews – 21 hours ago
Direct-messaging capability has begun rolling out on the Threads desktop app, a significant step in the evolution ...
Bosch Gets Its Kicks With Route 66 Activation
MAD – 21 hours ago
Omaha, NE-based agency Bailey Lauerman created the activation, dubbed, "Bosch Impressive Innovation Centennial Road Trip," which turns Rou ...
Sweetgreen's 'Faces of the Farm' Films Showcase Resilient Organic Farmers
Marketing Daily – 21 hours ago
Latest short chronicles a Sweetgreen supplier's learning curve as one of the few female farmers in south Te ...