Dentsu this morning announced a deal making it the first holdco to integrate AI-enabled programmatic ad platform MiQ ...
Today's Top News
RawCalifornia Senate Approves Bill To Curb Online Privacy Suits
Lawmakers in California advanced a bill that would revise the state's 58-year-old wiretap law in ways that could discourage lawsuits over online tracking. ...
Samsung Ads' "GameBreaks" is expanding its portfolio of interactive mini-games. Four new gaming titles will soon be availa ...
It's not mascot Leo - it's a real lion, George, who's a sensation in wildlife circles. The compa ...
"Marriott Media" will utilize first-party data to target travelers across digital and physical media locations, including in-room med ...
Snapchat is expanding the functionality included in its basic and premium subscription offerings by prioritizing its most uniq ...
Only half of Gen Z respondents believe tariffs will harm the economy, compared with nearly two-thirds of G ...
The company is partnering with healthcare ad-tech firm DeepIntent on the project. ...
PMG continues its expansion, acquiring Boston-based Momentum and adding its team of 45 retail media experts, as we ...
When Your Cat Starts Giving You Money Advice...
MassMutual dramatizes financial stress so acute, a woman thinks she hears her pet say "compound growth potential." ...
Joe Miranda Joins Gannett As Chief Technology And Data Officer
Miranda will focus on enhancing the customer experience through technology. ...
'Time' To Launch Licensed French Edition Later This Year
Iconic title is working with 360BusinessMedia on "Time France." ...
Lowe's Taps MrBeast To Build Gen Z DIY Buzz
A new creator network aims to turn housing angst into hammer time, with storefronts, sponsorships, and social-first how- ...
Travel Trend Study: Wary Consumers Still Booking Trips
While 33% of consumers cite financial strain as a barrier to travel, three-fourths still plan to take ...
'The Chicago Tribune' Offers Staff Buyouts: Report
Tribune union blasts the offer and says the paper should invest in strong coverage. ...
Basis Reboots System, Simplifies Cross-Programmatic/Direct/Social Buys
Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publish ...
Upfront Update: Prime/Freevee To Grow 30% To $1.8B
In addition to steady gains from "Thursday Night Football," MoffettNathanson analyst Michael Morton expects rising business from ...
IAB Expands 'Excellence' Leadership To Keep Up With Innovation
The new leadership team will support innovations that are beginning to gain strength across the ad industry, includi ...
DAVID Taps Honegger To Lead European Expansion
He joined the agency in 2020 as managing director David Miami and was promoted to U.S. Chief Grow ...
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Find Out More »OPINION
It is the first time major Hollywood companies have sued over AI-generated images. ...
If you start an ad agency right now, you can begin from a position of immediate strength with the same tools large holding companies have. ...
A commercial dubbed the worst in the New Jersey primary for its fake, AI-generated images may have doomed a gubernatorial candidate's campaign. ...
