Today's Top News

MADIs The Horizon-Havas JV A Prelude To A Merger?

Nobody at the companies is denying the possibility, but Horizon Global Interim CEO Bob Lord says: "At this time, we're not focused on a merger. We're focused on meeting the client's needs." ...

By Steve McClellan
Newsfeed
It's 'Just A Headache': Migraine Advocates Address The Stigma
Marketing Daily – 4 hours ago
Pharma firm Lundbeck teamed up with advocacy groups to raise awareness of the disease's gravity. ...
1-800-Flowers Taps Home Depot Vet Babcock As First CMO
Marketing Daily – 5 hours ago
With sales down and costs up, the gifting company hopes a retail-media builder can recapture bored consumers. ...
CeraVe Becomes Official NBA Skincare And Haircare Partner
Marketing Daily – 5 hours ago
The L'Oreal-owned brand is banking on the league's outsized digital engagement. ...
Halloween Nostalgia Inspires Chipotle 'Chip-Or-Treat' October Rewards
Marketing Daily – 5 hours ago
Throughout the month of October, rewards members who purchase one entree per week will receive a new week ...
Adobe Partnership With Amazon Ads Puts Focus On Real-Time, Secure Data
MediaDailyNews – 5 hours ago
The goal of Adobe's partnership with Amazon is to provide real-time collaboration and data-privacy features that are ea ...
Years Non-Alcoholic Beer Taps John Mulaney
Marketing Daily – 5 hours ago
The four-year-sober Mulaney is lending his wry humor to a new campaign for Years campaign in time f ...
Instagram Launches Unpaid Creator Award Program With Famed Judges
MediaDailyNews – 6 hours ago
As Meta dials back cash payouts for creators, it is launching an awards program focused on celebrating ...
TikTok Offers Higher Subscription Revenue Share For Creators In US, Canada
MediaDailyNews – 6 hours ago
TikTok is now offering North American creators the option to share exclusive content to their most devoted fa ...
Steve Carell, John Krasinski Return For Lavazza Coffee
Marketing Daily – 6 hours ago
One spot finds Carell using mugs and coffee spoons as percussive instruments to become a "coffee maestro." ...
Holdco Veteran Dunleavy Joins The Charles Group As Global Managing Director
MAD – 7 hours ago
Dunleavy brings over two decades of global experience across WPP, Interpublic, and Publicis. Most recently, he served ...

Events & Awards

Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?

Center for Marketing & Media Research

Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.

Find Out More »

OPINION

TVBlog
Future Of Public TV, Radio Threatened By CPB Shutdown
Some, if not many, of PBS's approximately 350 local station affiliates operate on a shoestring, so for them, losing CPB's vital source of funding might mean the difference between life and death. ...
By Adam Buckman, Featured Columnist
Planning & Buying Insider
C-Level Data Comes With C-Level Risk
As sophisticated mix modeling tools migrate from the inner sanctum of marketing departments to the C-suite the data takes on new levels of regulatory accountability, namely Sarbanes-Oxley. ...
By Henry Innis, Op-Ed Contributor
Red, White & Blog
Assembly: It's The Political Ad Economy, Stupid
That's the gist of a new political ad tracking report being released by Stagwell's Assembly unit to general market advertisers today and periodically in the future. ...
By Joe Mandese

Discover Our Publications