The company is partnering with healthcare adtech firm DeepIntent on the project. DeepIntent will provide the programmatic infrastructu ...
Today's Top News
MediaDailyNewsGoogle Must Face Privacy Claims Over Health Data
"It would be reasonable to infer that Google, out of anyone, would be able to use an IP address to connect information to an identifiable person," a federal judge in California wrote. ...
President Trump is expected to sign another executive order to push back the June 18 expiration date s ...
Amazon Ads has launched an upgrade to its video generator for U.S. advertisers as it takes the company ...
Citing "disruptions to global trade and continued de-globalization pressures," WPP Media this morning released a mid-year update ...
WPP Media this morning released a revised mid-year update to its annual ad spending forecast, reducing U.S. grow ...
The draft represents "a unified, system-agnostic set of API specifications designed to streamline the exchange of invoice da ...
Carla Murphy joins as the Brit icon tries to revive sales with a focus on a world beyo ...
The move follows previous audience-measurement deals with Nielsen and Comscore, and GSTV says iSpot will quantify the "uniqu ...
Jon Hamm Likes Carvana -- NOT Dog Birthday Parties
The online used car retailer's new campaign invites a little more comedy into its easy-to-use positioning. ...
'The Guardian' Unifies Its Global Programmatic Team
Dave Strauss will lead the new unit and oversee its streamlined approach. ...
Postal Regulatory Commission Proposes Two New Ratemaking Rules
Rate increases for "market dominant" products will be limited to once per year. ...
Mark Guiducci To Serve As Global Editorial Director Of 'Vanity Fair'
Guiducci will head creative and editorial direction of "Vanity Fair" in all markets where it is published. ...
Patients With Rare Kidney Disease Get Their Own Song Via Rihanna's Producer
It's all part of an awareness campaign for FSGS by Travere Therapeutics. ...
Ousted FTC Commissioner Bedoya Steps Down
Former FTC Commissioner Alvaro Bedoya, one of two Democrats ousted by Trump in March, has officially resigned fr ...
McDonald's To Offer Customers Snapchat+ Subscriptions
Snapchat is inviting customers to exchange their MyMcDonald's Rewards points for a free month-long subscription to Snapchat+. ...
Dividing WBD In Two? Not Entirely, Analyst Says
The proposed live, linear cable TV networks group WBD Global Networks will own up to 20% of W ...
Pleasure Palace: Zoe Saldana Books Grey Goose Hotel
BBH USA launched "Last-ish Call," its first work for the French vodka. ...
Gravity Global Debuts Gravity One, Division Focuses On Brand Experience
Gravity One's remit is to build brand-to-demand programs. ...
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Find Out More »OPINION
The agency found two-thirds of industry experts believe most brand/consumer interaction will be bot-to-bot by 2030, twice the percentage my Outfront panel of experts said a couple of months ago. ...
Given the importance AI will play in WPP's selection of a new CEO, we asked some AIs who were optimum candidates. Four internal execs each got three votes, including one who knows a lot about A ...
WBD's decision to split itself into two separate companies represents a big change from a separation plan announced last December. ...
