MediaDailyNewsWPP Media, Google, CBS Back 'Cultural Relevance Score'
Influential ad, media and data execs have joined an advisory board at a startup working to measure cultural relevance across campaigns and websites. Google, AT&T Advertising, WPP Media, PubMatic,
Xandr, LiveRamp, OpenX, Oracle and CBS industry veterans joined the board to advance culture-first marketing and measure the gap. ...
By Laurie Sullivan
"When they converge, something shifts: subjective creative debates disappear," touts an Omnicom spokesperson, adding: "Work becomes both effecti ...
By Joe Mandese
The beta version of Meta's AI business assistant is now rolling out to advertisers and agencies of a ...
By Colin Kirkland
Earth AI was announced late last year and the integration with WPP Open follows an expanded partnership arou ...
By Steve McClellan
Consumer sentiment remains fragile amid financial pressure, geopolitical turbulence and a growing need for escape. ...
By Rob Williams
OpenAI released an image engine for ChatGPT with "thinking capabilities" this week, as it prepares to take t ...
By Laurie Sullivan
Threads is rolling out "Live Chats," a new way for brands, creators and fans to stoke conversation arou ...
By Colin Kirkland
Years of chasing impressions and instant conversions created what the agency calls an industry "doom loop," where budge ...
By Rob Williams
Lawmakers on Wednesday unveiled a privacy bill that would override laws in at least 20 states, and wouldn ...
By Wendy Davis