Today's Top News

MediaDailyNewsGoogle Defends Ad-Tech Business, DOJ Witness Urges Breakup

On the first day of Google's ad-tech remedies trial, a potential buyer for Google's Ad Exchange has already expressed interest - if the DOJ convinces U.S. District Judge Leonie Brinkema that the company must divest its real-time programmatic ad marketplace. ...

By Laurie Sullivan
Newsfeed
RPA Wins Media, Creative AOR For Resorts World Las Vegas
MAD – 15 minutes ago
RPA will handle media planning and buying and messaging strategy. It's also working on a new comprehensive bra ...
40 Years And Still SPINNING, Guccione Reflects
Publishers Daily – 1 hour ago
In celebration of SPIN magazine's 40th anniversary, founding editor and publisher Bob Guccione Jr. shares its origin sto ...
Ogilvy Creates Platform For Jameson's NFL Kickoff
MAD – 2 hours ago
The NFL's first regular-season game to be held in Ireland debuts September 28. ...
Roll Play: Pillsbury Promotes Bigger Products
MAD – 2 hours ago
GS&P's campaign promotes rolls and biscuits that bake larger. ...
Revery Names Grossman First Strategy Director
MAD – 2 hours ago
In the last 10 years, he has shaped strategies for Nike, Netflix, Google and Allbirds. ...
Guardian Centers Its Journalism As 'Whole Picture' For U.S. Readers
MAD – 2 hours ago
Lucky Generals' creative wants to combat half-truths and eroding trust in news. ...
Screen, Don't Scream, Says Cologuard In Scare Spoof Spot
Marketing Daily – 2 hours ago
Cologuard "takes the scare out of colon cancer screening," says "Scream" star Matthew Lillard in spot that star ...
Olson Elevated To COO At The Social Lights
MAD – 2 hours ago
Gayle Malcolm has joined the agency as vice president of client success. Both roles are new at t ...
As Streaming Evolves, Will 'Usage' Pricing Become The Preferred Option?
Television News Daily – 5 hours ago
Seventy percent of U.S. and U.K. consumers in a new survey said would be interested in "usage-based pricing ...
Conde Nast Launches Vette, Ecommerce Platform For Creators
Publishers Daily – 15 hours ago
Creators can use Vette to design, curate and manage their online storefronts. ...

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OPINION

TVBlog
Suddenly, Late-Night Hosts Have To Be Brave Just To Tell Jokes
Who would have ever thought the day would come when late-night comedians would have to adopt the courage of Russian dissidents to parody the President of the United States? ...
By Adam Buckman, Featured Columnist
Barbara Lippert: Madblog
The Troubles That Try Late Night's Soul
The pulling of "Jimmy Kimmel Live!" has stirred up complicated, hot-button issues that sit at the intersection of politics, entertainment and law. ...
By Barbara Lippert, Columnist
Media 3.0
Vibe Strategy
The concept is a bit like vibe coding, but applied to brand strategy. But instead of waiting to be prompted, an AI agent will proactively develop strategies on-the-fly in response to changes in real world conditi ...
By Joe Mandese

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