Television News DailyDisney's Q2 Linear Ads Sink, Disney+/Hulu Merging
The exception was ESPN -- and all its sports programming -- which witnessed advertising revenue growth of 3%. Disney did not disclose further domestic TV advertising financial details. ...
By Wayne Friedman
Sharper marketing to Gen Zalpha hasn't been enough to overcome a heavy debt load. ...
By Sarah Mahoney
ESPN will own and operate the NFL Network -- its linear TV and digital media rights -- a ...
By Wayne Friedman
OpenX filed a suit against Google alleging anticompetitive practices that manipulated auctions, destroyed its ad server business, a ...
By Laurie Sullivan
The verdict stems from allegations that Meta collected ad-targeting data from the menstrual tracking app Flo. ...
By Wendy Davis
The companies did not disclose details, and it was unclear at presstime how WPP's new deal differs fr ...
By Joe Mandese
Sports-related programming accounted for over 65% of the auto industry's total national linear TV ad spend in Q ...
By Tanya Gazdik
IAB Tech Lab has developed a Live Event Ad Playbook with leadership at Amazon, FreeWheel, Index Exchange, a ...
By Laurie Sullivan
"We are thrilled that the jury recognized Nielsen's allegations were baseless and predatory, and that HyphaMetrics' single-source da ...
By Joe Mandese