PMG continues its expansion, acquiring Boston-based Momentum and adding its team of 45 retail media experts, as we ...
Today's Top News
RawCalifornia Asks Court To Restore Kids Safety Code
California is asking a federal appeals court to reinstate portions of the state's Age-Appropriate Design Code, arguing that the law advances the government's interest in protecting minors' privacy. ...
Only half of Gen Z respondents believe tariffs will harm the economy, compared with nearly two-thirds of G ...
The company is partnering with healthcare ad-tech firm DeepIntent on the project. ...
The appointment is another blow to WPP, which was the primary media incumbent. It's the company's third maj ...
Founded in 2020, the rebranding accompanies expanded capabilities including channel management, business outcomes dashboards, and closer alignment wi ...
Amazon Ads has launched an upgrade to its video generator for U.S. advertisers as it takes the company ...
The draft represents "a unified, system-agnostic set of API specifications designed to streamline the exchange of invoice da ...
Citing "disruptions to global trade and continued de-globalization pressures," WPP Media this morning released a mid-year update ...
Taboola Creates White-Box Type GAI Engine - Will It Learn?
Gannett became the first publisher on Wednesday to use Taboola's DeepDive generative AI search engine, but the to ...
Court Urged To Revisit TrillerTV Privacy Battle
A TrillerTV subscriber is asking a federal appellate court to reconsider her claim that the company violated ...
Amazon Ads' Heroic 'Acts Of Kindness' Soars With 'Superman'
Messaging and activations will span Amazon platforms, including Prime Video advertising for the movie, with the theme "Anyo ...
Gannett Uses Taboola DeeperDive To Answer Reader Questions
DeeperDive provides real-time responses based on publisher content. ...
The General Unites Shaq, T-Pain, And Bumblebee From 'Transformers'
The campaign for the auto insurance company debuted this week and is running across TV, digital, and soci ...
Protect Hudson Canyon And Save The Fish - For Dinner!
McKinney is take the Wildlife Conservation's message to seafood markets. ...
Coca-Cola Has Something For 'Everyone'
Spots in English and Spanish celebrate the diversity of the brand's customer base. ...
San George Joins MRM As Global Chief Growth Officer
He will oversee business strategy for the agency's worldwide ops. ...
Creative 'Credit Score' Data Integrates Into Marketing Mix Modeling
Ekimetrics, which supports AI-based advanced data modeling, will partner with tech company CreativeX to integrate creative credit-score da ...
Premion Pushes 'Scaled' Live Local Sports Ads
"Until now, it just wasn't possible to scale live sports advertising programmatically for local advertisers," said Daniel Spinos ...
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Find Out More »OPINION
"The economic pressures force brands to keep their heads down and just scramble to execute," says a respondent to the WFA's just-released "Risk Barometer," speaking specifically about DEI and
geopolitical concerns. ...
How about cultural relevance? The Gen Z audience? The message that you can really be yourself and own your own truth? ...
What will life be like the day after AI exceeds our own abilities? ...
