The company is partnering with healthcare ad-tech firm DeepIntent on the project. ...
Today's Top News
MediaDailyNewsPMG Acquires Momentum Commerce
PMG continues its expansion, acquiring Boston-based Momentum and adding its team of 45 retail media experts, as well as proprietary commerce media tech. ...
The appointment is another blow to WPP which was the primary media incumbent. It's the company's third maj ...
Founded in 2020, the rebranding accompanies expanded capabilities including channel management, business outcomes dashboards, and closer alignment wi ...
Amazon Ads has launched an upgrade to its video generator for U.S. advertisers as it takes the company ...
Citing "disruptions to global trade and continued de-globalization pressures," WPP Media this morning released a mid-year update ...
The draft represents "a unified, system-agnostic set of API specifications designed to streamline the exchange of invoice da ...
"It would be reasonable to infer that Google would be able to use an IP address to conne ...
President Trump is expected to sign another executive order to push back the June 18 expiration date s ...
Protect Hudson Canyon And Save The Fish - For Dinner!
McKinney is take the Wildlife Conservation's message to seafood markets. ...
Coca-Cola Has Something For 'Everyone'
Spots in English and Spanish celebrate the diversity of the brand's customer base. ...
San George Joins MRM As Global Chief Growth Officer
He will oversee business strategy for the agency's worldwide ops. ...
Creative 'Credit Score' Data Integrates Into Marketing Mix Modeling
Ekimetrics, which supports AI-based advanced data modeling, will partner with tech company CreativeX to integrate creative credit-score da ...
Premion Pushes 'Scaled' Live Local Sports Ads
"Until now, it just wasn't possible to scale live sports advertising programmatically for local advertisers," said Daniel Spinos ...
InMobi Goes Agentic, Creates Curation Hub
InMobi Advertising will introduce a Buyer Hub Wednesday to support agentic, programmatic mobile services for media buyers, ...
Jon Hamm Likes Carvana -- NOT Dog Birthday Parties
The online used car retailer's new campaign invites a little more comedy into its easy-to-use positioning. ...
'The Guardian' Unifies Its Global Programmatic Team
Dave Strauss will lead the new unit and oversee its streamlined approach. ...
Postal Regulatory Commission Proposes Two New Ratemaking Rules
Rate increases for "market dominant" products will be limited to once per year. ...
Mark Guiducci To Serve As Global Editorial Director Of 'Vanity Fair'
Guiducci will head creative and editorial direction of "Vanity Fair" in all markets where it is published. ...
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Find Out More »OPINION
"The economic pressures force brands to keep their heads down and just scramble to execute," says a respondent to the WFA's just-released "Risk Barometer," speaking specifically about DEI and
geopolitical concerns. ...
How about cultural relevance? The Gen Z audience? The message that you can really be yourself and own your own truth? ...
What will life be like the day after AI exceeds our own abilities? ...
