MediaDailyNewsGoogle RTB Settlement Gains Final Approval
The settlement, which requires Google to offer a new privacy control, "is adequate, but by no means excellent," U.S. District Court Judge Yvonne Gonzalez Rogers said. ...
By Wendy Davis
Long-term portfolio pruning is increasing profits, but CEO says prolonged conflict will simply add stress to already-pressured consum ...
By Sarah Mahoney
At its IAB NewFronts event, Meta highlighted new ad display options and creator tools designed to prioritize advertisi ...
By Colin Kirkland
Intent is forming, awareness is catching up and behavior is being shaped by discovery and emotion rather th ...
By Rob Williams
At its first NewFronts presentation as a majority U.S.-owned venture, TikTok promoted several new ad formats designed f ...
By Colin Kirkland
According to Horizon, the appointment "reflects a broader strategic shift in how the agency defines, measures, and delive ...
By Steve McClellan
NASHVILLE -- The first wave will have data from Meta, YouTube and linear TV. A second wave wi ...
By Joe Mandese
Apple announced the appointment of Lilian Rincon to VP of product marketing for AI on Friday. ...
By Laurie Sullivan
NASHVILLE -- Omnicom released its annual report Thursday about the same time industry consultant Michael Farmer was onsta ...
By Joe Mandese