WPP Names Frohlich Chief Marketing & Corporate Affairs Officer
MAD – 1 hour ago
Frohlich rejoined WPP earlier this summer as director of communications and corporate affairs, succeeding Chris Wade who stepp ...
JCPenney Turns Comedy And Live Sports Into Big Deals
Marketing Daily – 1 hour ago
Humor, football and sparkle drive JCPenney's reinvention push. ...
Blockchain.com, Dallas Cowboys Launch Partnership's First AI-Generated Ad
MediaDailyNews – 9 hours ago
The AI ad featuring Rowdy, the Dallas Cowboys' mascot, is a first for the football franchise - bridgi ...
'The Guardian' Reports Worldwide Revenue Hike
Publishers Daily – 12 hours ago
"The Guardian" U.S.-Canada revenue hit $74.9 million in the 2024/25 fiscal year. ...
'People' and 'InStyle' Partner On A Special Issue
Publishers Daily – 13 hours ago
The InStyle cover features actress Kerry Washington. ...
Ford CMO Sees AI As Creative Tool
Marketing Daily – 14 hours ago
Lisa Materazzo didn't rule out using AI created imagery in future executions, although everything in the recently launch ...
KeyBank Partners With College Football Phenom Jeremiah Smith
Marketing Daily – 16 hours ago
The brand's partnership with the Ohio State Buckeyes wide receiver includes exclusive name, image and likeness rights ...
Wild Turkey Features Founder And His Steadfast Conviction In New Campaign
Marketing Daily – 17 hours ago
The centerpiece of the new global effort "When You Know It's Right, Don't Change a Damn Thing" ...
Stagwell Names Aronson VP-Corporate Affairs
MAD – 18 hours ago
The company said Aronson will focus on developing integrated communications and reputation strategies for clients across industries, whi ...
Court Rejects Verizon Challenge To $47 Million Privacy Fine.
MediaDailyNews – 18 hours ago
Siding with the FCC, the 2nd Circuit Court of Appeals upheld a decision fining AT&T for sharing wirele ...