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MediaDailyNewsGoogle Defends Ad-Tech Business, DOJ Witness Urges Breakup

On the first day of Google's ad-tech remedies trial, a potential buyer for Google's Ad Exchange has already expressed interest - if the DOJ convinces U.S. District Judge Leonie Brinkema that the company must divest its real-time programmatic ad marketplace. ...

Ogilvy Creates Platform For Jameson's NFL Kickoff
The NFL's first regular-season game to be held in Ireland debuts September 28. ...
Roll Play: Pillsbury Promotes Bigger Products
GS&P's campaign promotes rolls and biscuits that bake larger. ...
Revery Names Grossman First Strategy Director
In the last 10 years, he has shaped strategies for Nike, Netflix, Google and Allbirds. ...
Guardian Centers Its Journalism As 'Whole Picture' For U.S. Readers
Lucky Generals' creative wants to combat half-truths and eroding trust in news. ...
Screen, Don't Scream, Says Cologuard In Scare Spoof Spot
Cologuard "takes the scare out of colon cancer screening," says "Scream" star Matthew Lillard in spot that star ...
Olson Elevated To COO At The Social Lights
Gayle Malcolm has joined the agency as vice president of client success. Both roles are new at t ...
As Streaming Evolves, Will 'Usage' Pricing Become The Preferred Option?
A survey of subscription business found 70% say they would be interested in "usage-based pricing," according to Chargeb ...
Conde Nast Launches Vette, Ecommerce Platform For Creators
Creators can use Vette to design, curate and manage their online storefronts. ...
Seattle PBS Station Lays Off 17 Staffers, Halts Long-Form Journalism
The loss of federal media has led to "some hard choices," the station says. ...
'The Guardian' Announces US Ad Campaign
Paid media will include Outfront's MTA subway advertising network. ...

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