MediaDailyNewsChatGPT Instant Checkout To Make Attribution Easier
The shift in ecommerce supports what some have labeled as an affiliate program, which could temporarily take the place of advertising to become the revenue generator. Merchants pay a fee to support
the checkout. ...
By Laurie Sullivan
Meta will update its privacy policy in mid-December to begin selling targeted ads across its apps based ...
By Colin Kirkland
WPP Media will manage the new client's marketing activities in 130 countries from a central hub in Copenhag ...
By Steve McClellan
Mastercard Commerce Media will operate in owned channels as well as bank and other publishing outlets around t ...
By Steve McClellan
Judson Althoff, who had served as chief commercial officer, was Microsoft's top sales leader and architect of i ...
By Laurie Sullivan
The marketing mix modeling platform now allows marketers to include non-media variables like pricing and promos to measu ...
By Laurie Sullivan, Staff Writer
The firm has multiple incumbents including Publicis Media and UM on the media side and FCB and BB ...
By Steve McClellan
YouTube is cited in ChatGPT, Perplexity, and Google's AI search results 200x more than any other video platfor ...
By Laurie Sullivan
U.S. ad spending fell 3.1% in August, marking the second consecutive monthly year-over-year decline, according to just updat ...
By Joe Mandese