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MediaDailyNewsAmazon Reboots Ad Business, Emphasizes Agentic

On Tuesday Amazon Ads unveiled new core campaign types alongside a rebranded identity for its agentic ad business. Tuesday's announcement follows a year-long initiative to merge siloed ad tools into one ecosystem powered entirely by AI. ...

M+C Saatchi Taps Boswell As Global Transformation Officer To Lead Future Growth
New appointments are an investment in the agency of the future. ...
Rugby Star Maher, Top Hat Promote 'Strong' Women For Burn Boot Camp
The fitness franchise wants women to embrace strength at every stage of life. ...
Wayfair Invests In Quarterback Matthew Stafford --- And The NFL
With "Wayfair Delivers," the ecommerce company is increasing its football budget fivefold. ...
Tim Horton' Adds A 'Golden Ticket' To Hockey Cards Drop
Golden Prize Cards award recipients such prizes as a trip to the Stanley Cup Finals or a 20 ...
Biogen Taps Olympics Gymnast Suni Lee For Rare Kidney Disease Campaign
Lee shares that "living with a rare kidney disease has definitely taught me to be more intentional abo ...
Newsom Vetoes Ban On Sharing Sensitive Data
California Governor Gavin Newsom has vetoed a bill that would have broadly prohibited businesses from selling or shari ...
NetChoice To FTC: Withdraw Personalized Pricing Proposal
The FTC lacks evidence of "a widespread problem warranting economy-wide enforcement policy," NetChoice says. ...
Teads Taps Underwood, Morris To Lead Global Strategy, Operations
The new hires' goal is to turn tech into real value for clients and translate product innovation in ...
Ark Agency Reveals Menabrea, Italy's 'Best Kept Secret'
Shot on 16mm film, the touts the 180-year-old beer. ...
James Joins Crispin As Chief Creative Officer
Before his appointment, Ben James was Chief Innovation Officer at Gale. ...

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