MediaDailyNewsWFA: Marketers Have Effectively Ditched Labor-Based Agency Comp
"Clients ultimately care about the quality, impact and performance of the work - not how many people or hours were required to produce it," says the World Federation of Advertisers' Laura Forcetti. "The growth of hybrid approaches also shows that no single model suits every discipline or assignment. The future of agency compensation is not paying for effort, it is rewarding valuable work, deliver ...
By Joe Mandese
The deal with blockbuster Japanese anime publisher Kodansha makes Dentsu the primary contact for U.S. brand marketing tie-i ...
By Joe Mandese
Judge Timothy Kelly, a Trump appointee, early Thursday issued an emergency order requiring the White House to immediate ...
By Wendy Davis
Using "Thursday Night Football," Substack and educators with a fashion edge, the retailer is rolling out a n ...
By Sarah Mahoney
The new features for advertisers using AI Max allow them to access one unified reporting system in Goog ...
By Laurie Sullivan
Amazon announced new tools for its sellers across the marketplace with a plugin, made available Wednesday, that wi ...
By Laurie Sullivan
The Seattle City Council voted this week voted to prohibit grocery stores from setting prices based on customer ...
By Wendy Davis
YouTube music exec Lyor Cohen announced the company will continue its partnership with Coachella, offering exclusive streaming ...
By Colin Kirkland
"OpenProposal," announced Tuesday as part of AAMP 3.0, brings a common framework and introduces a standardized system f ...
By Laurie Sullivan