MediaDailyNewsWFA, X Settle GARM Suit -- Pledge Not To Restart It
The World Federation of Advertisers and Elon Musk's X Corp. have settled a nearly two-year-old antitrust suit over the now defunct Global Alliance for Responsible Media (GARM). ...
By Wendy Davis, Joe Mandese
The organic revenue figure Omnicom reports is based on gross revenue that does not exclude pass-through costs su ...
By Steve McClellan
Paid X subscribers based in the U.S. now have access to "X Money," Elon Musk's stand-alone money-transferring a ...
By Colin Kirkland
"The FCC seeks to censor Disney's and ABC's speech and send a chilling message to all broadcasters: car ...
By Wendy Davis
Forget the beer fridge, the brand has rolled out a walk-in "CoolShed"powered by solar panels to ensure yo ...
By Teresa Buyikian
By holding company, Omnicom Media was the top group with a 32.7% share, followed by WPP Media (24.4% ...
By Steve McClellan
The Unilever brand's hyperlocal campaign adds heatwave nicknames to the "Here for the sweat" umbrella. ...
By Sarah Mahoney
Despite privacy concerns around its smart glasses rollout, Meta will implement a facial-recognition step in the process f ...
By Colin Kirkland
Estimated annual spending in $110 million. The appointment followed a review managed by MediaSense. ...
By Steve McClellan