Today's Top News

Television News DailyEarly World Cup Viewing Grows Sharply To 6.7M

The 2022 event had 2.6 million viewers on Fox TV Network and FS1. Analysts note the viewing benefit with all matches based in North America. ...

By Wayne Friedman
Newsfeed
Cheil Agency Network Bolsters Leadership With 2 C-Suite Promotions
MAD – 2 hours ago
Mattis was formerly managing director and head of network growth. Mehta, previously managing director at Barbarian, will al ...
Ride Share Companies Waymo, Lyft Lean Into Safety, Cost Savings
Marketing Daily – 12 hours ago
Waymo is launching its first-ever national brand campaign timed to the FIFA World Cup, while Lyft is runni ...
Meta Prevails In Battle Over Scam Real Estate Ads
MediaDailyNews – 16 hours ago
Siding with Meta, a federal judge has thrown out a lawsuit over Facebook ads created by fraudsters. ...
Dunkin' Teams Up With Golf Icon John Daly, Equipment Brand TaylorMade
Marketing Daily – 17 hours ago
Daly stars in new social ads for the brand, seen on the golf course enjoying his Dunkin' bever ...
Fake Doctor Notes, Free Drinks: Cuervo's New Campaign Supports Summer Fridays
Marketing Daily – 17 hours ago
Brand's Summer Fridays HQ contains downloadable excuses, out-of-office templates, and the chance to win $1,500 to fund ...
Snap Unveils New-Gen AR Glasses, Plans Late 2026 Launch
MediaDailyNews – 18 hours ago
Snap has officially unveiled its long-awaited Specs, a new generation of AR glasses designed to compete with wearabl ...
Kalshi Hit With Privacy Suit Over Analytics Tools
MediaDailyNews – 18 hours ago
Kalshi allegedly violated users' privacy by disclosing certain financial information about them to Google and LinkedIn, a Californ ...
WPP Production Taps Paulson To Lead Its New York Office
MAD – 20 hours ago
Earlier he was Global president of Deluxe Entertainment and prior to that was Global CEO Tag Worldwide, whi ...
Forecast Composite Indicates 8% U.S. Ad Expansion This Year, 4% Next Year
MediaDailyNews – 21 hours ago
The composite adds new estimates from WPP Media, Madison and Wall, and now includes WARC data. ...
Madison & More: Burgeoning Ad Economist Raids WARC Data Chief, Reunites Magna Team
MediaDailyNews – 21 hours ago
Days after updating his last global ad forecast for WARC, James McDonald has joined Madison and Wall ...

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OPINION

Planning & Buying Insider
Thar's Gold In Them Thar LLMs, Just Not For Advertising
WPP Media's mid-year update likens AI to a "gold rush" financed by the ad industry. But that doesn't explain why ad industry growth will be decelerating, not accelerating during it. ...
By Joe Mandese
Performance Marketing Insider
When AI Chatbots Become The Trusted News Source
When chatbots become the preferred, trusted news source for readers, they also will become the ad source for media buyers. ...
By Laurie Sullivan, Staff Writer
TV Watch
The Fox-Roku Combo: Regulatory, OS, FAST Issues
Is Fox Corp. now the major gatekeeper - in the way Comcast, Charter and DirectTV were for cable and satellite pay TV systems? ...
By Wayne Friedman, Staff Writer

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