Amazon has added Alexa to search results across its marketplace. A chat window now appears with information a ...

As brands push for more specific business outcome data, execs say siloed business outcomes from individual TV network/streami ...

WBD is launching an "always-on" measurement and attribution dashboard, emphasizing efforts to focus on real-time insights and busine ...

ABC will boost its prime-time sports in the fall, bringing more "Monday Night Football" to most Mondays. A ...

New shows have already inked upfront deals and sponsorship. "Baywatch" has been "an incredibly strong performer in t ...

As part of its upfront presentation Monday, NBCU announced it will scale up its 'Performance Insights Hub,' i ...

The remit includes developing a comprehensive strategy to promote Madrid and its surrounding region, across key international marke ...

"Netflix sold subscriptions to its programming as an escape from Big Tech surveillance," Attorney General Ken Paxton alleg ...