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MediaDailyNewsCourt Reinstates Shopper Privacy Suit Over 'Session Replay'

A federal appellate court on Monday revived privacy claims by consumers who entered their names, billing information and other data at ecommerce websites that allegedly used "session replay" tracking code. ...

Meta Must Face Suit For Allegedly Tracking Android Users' Web Browsing
Meta must face a lawsuit alleging that it secretly tracked Android users' browsing activity on mobile websites th ...
Under Armour's Real Problem? U.S. Consumers Have Moved On.
A rough earnings report reveals a brand still searching for the identity that made it a household n ...
Michael Houston Steps Down As U.S. President WPP
Houston, who stepped down last month, has assumed the role of senior advisor to the firm, a po ...
FiiZ Drinks Selects Proof Advertising As Creative AOR
The agency will develop brand strategy and creative campaigns to build national visibility. ...
TBWA\Chiat\Day LA Showcases DIRECTV For Upfront
DirecTV Advertising worked with the agency to take an in-market approach. ...
OpenAI Launches AI Services Outsourcing Company
The new business made possible with the acquisition of Tomoro, an applied AI consulting and engineering firm th ...
Dentsu Flattens EMEA Org Chart, Regional Heads To Report To Sano
With the new reorganization, EMEA is being reorganized into three core clusters with each leader reporting directly ...
Amazon Ads Unveils Personalized, AI-Driven Video Format
Amazon Ads' new "Dynamic TV Creative" advertising tool can customize ads by changing the creative format for ...
Lovesac Channels Malevolent 4-Year-Old In New Campaign
In a complete marketing reset, the company banks on humor as it shifts from product to lifestyle fo ...
Pinterest Recommendation Engine Update Aims For Enhanced Ad Relevance
Pinterest is looking to boost the relevance of its ad delivery system via a real-time context. The compa ...

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