Today's Top News

MADWPP Reports Q1 Dip, In Line With Expectations

The firm reiterated that it expects a first half organic revenue decline in the mid-to-high single digits for the first half of 2026 "with an improving trajectory in the second half." ...

By Steve McClellan
Newsfeed
Snapchat Brings AI Chatbot Ads To DMs
MediaDailyNews – 11 minutes ago
Snapchat is building on its "Sponsored Snaps" offering, inviting brands to run ads within its Chat tab v ...
Court Won't Revive Lawsuit Against Meta Over Rohingya Genocide
MediaDailyNews – 1 hour ago
Section 230 of the Communications Decency Act protects Meta from allegations that it helped fuel the Rohingya genoci ...
OpenAI Breaks Free Of Microsoft, Expands AWS Partnership
MediaDailyNews – 1 hour ago
OpenAI has restructured its partnership with Microsoft, allowing it to sell its AI models across multiple cloud provider ...
Agentic Is Changing Agency, Consulting Business Models
MediaDailyNews – 1 hour ago
Goodway Group announced a partnership with Optable to embed agentic AI into connected commerce, with more than ...
Covered California Taps Code And Theory For New Digital Project
MAD – 3 hours ago
The platform will be designed to make it easier for Californians to navigate, compare and enroll in heal ...
Dentsu Promotes Kaminkow To Americas CEO/Chief Global Client Officer
MAD – 5 hours ago
Dentsu has also added two new North America roles, with Christena Pyle named Chief Client Experience Officer a ...
TDA Boulder Wins Organic Valley's Brand Strategy/Creative Assignment
MAD – 5 hours ago
The agency's remit is to enhance national visibility and household penetration. ...
TelevisaUnivision Q1: Ads Sink 12% Overall, Streaming Ad Growth
Television News Daily – 6 hours ago
Despite an overall decline in advertising, TelevisaUnivision saw continued D2C streaming ad growth in Q1. Its streaming platfo ...
Stagwell's ReachTV Appoints NBA Veteran Jacobson CEO
MAD – 8 hours ago
She succeeds founding CEO Lynnwood Bibbens, who is shifting to the new role of founder/executive chair. ...
Haleon, Henkel Hanker For Soccer Tie-Ins
Marketing Daily – 9 hours ago
Henkel's U.S. Soccer Summer of Soccer Sweepstakes prizes include match tickets and official U.S. team jerseys. ...

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OPINION

TVBlog
For Journalists At The Correspondents' Dinner, The Story Was All About Them
Many of the journalists who were in the hotel ballroom when shots rang out in an area outside the White House Correspondents' Dinner have been talking about it in the days following the event. ...
By Adam Buckman, Featured Columnist
Marketing Politics Weekly
What Roman Politics Teaches Us About Modern Marketing
Cicero wrote the "Little Handbook on Electioneering" as a strategy memo for his brother's campaign for Roman consul in 64 BC. The parallels to modern marketing are uncanny. ...
By Paul Parton, Op-Ed Contributor
Media 3.0
Why The Token Is Becoming The New CPM
When a client looked at their CPM, they saw the cost of reaching a thousand people, but it was an incomplete metric that did not represent the actual cost of the work. AI is about ...
By Barry Lowenthal, Op-Ed Contributor

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