Marketing DailyThe CPG Reckoning Is Here, Now What?
Private label is growing twice as fast as national brands. What comes next is as much about marketing as it is about M&A. ...
By Sarah Mahoney
A new management team is betting that joy, style, and fandoms can do what discounts couldn't: bring shoppe ...
By Sarah Mahoney
The company's 2025 measured media spending is estimated at $54 million by agency research firm COMvergence. The rem ...
By Steve McClellan
She will co-lead the group's global client portfolio with Caroline Foster Kenny who was elevated into the ro ...
By Steve McClellan
Later this month, Meta will provide click-through attribution reporting that better aligns with tools like Google Analytics, whi ...
By Colin Kirkland
The appointment comes as Zoom repositions beyond an online meeting orchestrator to a full-fledged AI-first workplace. ...
By Steve McClellan
Creators are feeling deceived by Instagram's "Shop the Look" AI-powered shopping test, after low-quality versions of products featur ...
By Colin Kirkland
"Virginia does not have the legal authority to block minors' access to constitutionally protected speech," Judge Patricia Tolliv ...
By Wendy Davis
January marks the second month of deceleration for the U.S. ad economy, which ended 2025 up 1.9% ...
By Joe Mandese