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MediaDailyNewsDoubleVerify Battles Adalytics Over 'Bot' Report

DoubleVerify is urging a federal judge to allow it to proceed with a defamation and false advertising lawsuit against analytics company Adalytics over its March report regarding invalid traffic. ...

Melissa Fry Joins Parent of Twin Peaks, Smokey Bones Chains As CMO
Twin Hospitality Group's Twin Peaks serves beer on draft that is kept at 29 degrees. ...
A Candle That Smells Like Italian Vineyards: Josh Cellars, Hotel Lobby Collab
Josh Cellars wine and Hotel Lobby Candle partnered on a candle with "notes of lemon zest, ripe pl ...
'Point' Taken: Publicis Unit Taps Kristin Bell To Showcase Citi's Elite Card
The agency and Citi teamed on creative and media strategy, as well as product development. ...
EVP Kessler Handles Regional Operations, N.A. For We Are Social
Kessler's charge is to integrate emerging technologies, including AI, to up efficiency. ...
Brecker Heads To Siberia As Partner, Innovation
The new hire believes innovation comes from questioning the obvious and building with intention. ...
UK Gives Google 'Strategic Market Status' In Search, Tightening Regulation
The "strategic market status" designation for Google enables the UK's Competition and Markets Authority to enforce stricter requireme ...
Beyonce, Shaboozey Deliver For Levi's
Star-fueled campaigns help power a 7% sales gain. ...
AVOD Ad Spend Forecast To Rise 17% This Year
As rising FAST networks help fuel ad-supported streaming revenue, The Roku Channel and Tubi in particular will s ...
Study: Luring The Undecided Holiday Traveler
"As overall emotional well-being has gone down, emotional investment in the holidays has gone up," according to Civ ...
'Teen Vogue' Appoints Style And Beauty Editors
Aiyana Ishmael and Donya Momenian assume new titles. ...

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