MediaDailyNewsDoubleVerify Battles Adalytics Over 'Bot' Report
DoubleVerify is urging a federal judge to allow it to proceed with a defamation and false advertising lawsuit against analytics company Adalytics over its March report regarding invalid traffic. ...
By Wendy Davis
Snapchat has announced it is developing a virtual 3D world where users can interact with each other's Bitmo ...
By Colin Kirkland
Perplexity's head of publisher partnerships Jessica Chan told companies at Advertising Week that ads will not be pa ...
By Laurie Sullivan
YouTube is offering some previously banned creators the option to request a new channel and rebuild their presen ...
By Colin Kirkland
Meta is rolling out marketing API changes designed to improve ad performance by using its targeting tools ...
By Colin Kirkland
Two financial professionals allege in a class-action complaint that their names and images were wrongly used in a ...
By Wendy Davis
As sales slip and investors agitate, the world's biggest chip brand gets a makeover built on real potato ...
By Sarah Mahoney
Netflix is announcing a slate of new gaming titles available directly through the streaming platform, inviting subscribers ...
By Colin Kirkland
The firm's estimated spending on measured media last year was $150 million, according to agency research firm COMverge ...
By Steve McClellan