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MediaDailyNewsData Reveals AI Search Dominance Is False Narrative, So Far

The more data SparkToro founder Rand Fishkin gathers, the more he believes the " 'AI vs. Search' narrative is largely made up by media and influencers seeking attention, rather than an accurate reflection of reality." ...

ESPN Announcers Lee Corso, Desmond Howard Hype Samsung's TV Setup
The campaign promotes a "fan-worthy" package and is running across paid and organic social, including influencer marketing. ...
Chipotle Tackles The College Athlete Scene With Freebies, Endorsements
Athletes at 3 Chipotle-favoring schools star in ads and get free entrees during their playing seasons. ...
Nissan Takes Heisman House On Road Trip
"We've been in the house a long time, and we thought, let's kind of change things," Nissan's Allys ...
FTC Warns Google Over Allegedly Partisan Spam Filters
FTC Chair Andrew Ferguson on Thursday warned Google over allegations that its spam filters block fundraising messages fr ...
Overwolf Hires Activision Blizzard Vet Adam Davis, Expands European Presence
In a continued effort to scale its ad business across Europe, Overwolf has hired Activision Blizzard's former Gro ...
Havas Media Bulks Up Leadership Team At 'Play' Unit
Andrea Isaac has been appointed Managing Partner North America, and Alessia Grosso has joined as Head of Strate ...
Progressive Brings In 'The Backup' For Second Season
Campaign likens the brand's insurance coverage to the role of a dependable backup quarterback. First up, Tommy DeV ...
News Organizations, Digital Rights Groups Blast California Kids Safety Code
"People under the age of 18 have a First Amendment right to access the news," the New Yo ...
With Record Sales, Dick's Sporting Goods Raises Outlook
The retailer credits outsized gains to its House of Sport concept and sharper marketing tech. ...
Snap Unveils Ad Suite For App Marketers
Snap's "App Power Pack" ad suite includes new formats, bid strategies, targeting and optimizations designed to provide i ...

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