In the wake of a holdco price-fixing scandal coordinated on the consumer-grade group messaging app, MediaPost has obtain ...
Today's Top News
Television News DailyNBA Finals Ad Spend Jumps 56%, Viewing Drops 9%
National TV ad revenue for the major basketball contest was up 56% to $288 million. The previous year, a five-game series in which the Boston Celtics beat the Dallas Mavericks earned $184.7 million. ...
The House of Representatives will no longer allow staffers to have WhatsApp on their government devices, according ...
In 1997 Proctor founded Mindshare - splitting off JWT's media assets into a separate agency during the ear ...
The proposed merger deal consent order would explicitly prohibit the holdco from denying ad spending on publishers bas ...
"If you don't want your stuff to be shown against Nazis, you're going to have to figure o ...
Snapchat recently acquired a calendar-based app called Saturn, designed to help students plan their school schedules and sha ...
The brand ties kids' snacks to a cause, hoping to connect families to nature. ...
A change in specific words in Instagram's privacy policy suggests indexing options in search engines like Google f ...
Gut Wins Havaianas' Global AOR
Gut Madrid will lead the business, working closely with Gut Amsterdam. ...
CMA Says Google Search, Ad Dominance Needs To Change
The Competition and Markets Authority is investigating Google under a new law that would give regulators the pow ...
Tequila Cazadores, Fernandez Kick Off A Soccer Summer
The digital-only campaign is raising a glass to the real stars of futbol - the fans. ...
Axel Springer Hopes To Build A New AI-Driven Business
CEO Mathias Dopfner says company needs a "third pillar" beyond its existing businesses. ...
Keep Your Regular Hair Stylist -- And Doctor, Says Health Plan Campaign
"I'm wondering why people see the same hair stylist, but they don't see the same primary care doctor ...
Wendy's Turns Up The Heat With Takis Fuego Meal
Takis, the corn-based rolled tortilla chip, are inspiration for spicy Fuego Fries, along with topping a new chick ...
Nathan Bekke Named COO At Lee Enterprises
Bekke was serving as operating vice president and vice president of audience strategy. ...
News Corp. Extends Robert Thomson's Contract As Chief Executive
Thomson is credited with building News Corp.'s digital revenue and strategic growth. His contract now expires in Ju ...
Blue Moon, Eos Launch Valencia Orange Lip Balm
Bars generally serve Blue Moon with a fresh orange slice; lip balm was created to provide "a Valenc ...
For New Balance, 'Flagg Day' Means Grit Over Glitz
The brand's draft-day watch party underscores a marketing strategy built on roots, not razzle-dazzle. ...
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Find Out More »OPINION
The suit claims that Zillow is engaged in an anticompetitive conspiracy to maintain a monopoly over digital home listings. ...
What if there was a consumer-generated, AI-powered complaint database that could serve as an industry code for ethically-bad advertising? Listen to this conversation to find out more. ...
Google began giving merchants a way to lure first-time shoppers to make purchases with them. The company launched New Customer Promotions for Shopping ads. It lets brands offer exclusive discounts to new buyers in paid listi ...
