To build on viral momentum, the L'Oreal-owned brand is turning to Sarah V, a cheeky goat mascot aim ...

Adobe plans to integrate more dynamic reasoning into its AI agentic agents with the ability to automatically determi ...

TikTok is changing the way businesses amass views on the company's e-commerce app's main feed, potentially changing t ...

Effie Worldwide also named AB InBev the most effective marketer, McDonald's the most effective brand, Ogilvy the mo ...

In an effort to help advertisers optimize the most "valuable" conversions for their overall strategy, Meta is expandi ...

"Although we continue to believe this take is accurate in the mid- to long-run, the current reality h ...

Paramount spends an estimated $400 million on measured media annually, according to agency research firm COMvergence. About $2 ...

AI search ads will impact traditional search businesses and present challenges for brands - especially those with hea ...