Consumers are cooking more but snacking less, pushing the brand to rethink innovation and ad spend. ...
Today's Top News
MediaDailyNewsAd Industry Urges California To Rework Privacy Proposal
Proposed regulations regarding location data "could have far-reaching unintended consequences, particularly when applied to commonplace, non-invasive activities like cross-context behavioral advertising," say the ANA, IAB, 4As and others. ...
Meta is planning to invite brands to create and target their ads on its apps using the company ...
The street-level outdoor ad will provide free soft serve June 18 in NYC's West Village. ...
Shoppers seek relief, not just routines, as the retailer's launches, events, and loyalty programs pay off. ...
Tim Natividad, who had been U.S. head of enterprise sales at TikTok, will take her position. The chan ...
First-party data can help, but for big CPG firms like Coca-Cola, omnichannel strategy becomes a challenge, said Dyl ...
Prime Video users can't proceed with allegations that Amazon violated a federal video privacy law. ...
Amazon recently made its most significant retreat since 2020 when it paused Google Shopping ads for nearly thr ...
Cece Ryan Named As CRO Of 'Fast Company' And 'Inc.'
Ryan will lead advertising and sponsorship sales for the publications at Mansueto Ventures. ...
TRG Win's Media, Creative For Tractor Brand Kioti
The company, part of South Korean-based Daedong Corp., has been selling equipment in the U.S. since the 19 ...
Captain Morgan's Sliced Promo Rewards Less-Than-Pro Golfers
The "Play the Slice" campaign for Captain Morgan's canned cocktails is a collaboration with reality TV star We ...
Scholarship America Launches Drive To Support Student Parents
Students balancing the demands of being a parent with higher education are often one financial hardship away fr ...
Iconic 'Sandlot' Scene Gets A Puke-Free Dramamine 'Chew-Over'
Dramamine's Ginger Chews help stop nausea for actor Patrick Renna, known for a vomit scene in the mov ...
Microsoft Salutes Developers In 'Yours To Build' Campaign
The campaign, from Stagwell's Code And Theory puts developers-and their creativity-in the spotlight. It follows last month's Microso ...
Young Adult Viewers: More Streaming Apps, Higher Churn
Streaming viewers ages 18-34 are 58% more likely to "churn" (drop services and re-subscribe) in the next ...
Cutting Room: 'Wahl' Builds On Barber Legacy
The Chop & Hue creative runs on organic and paid channels highlighting barbers' real stories. ...
Saylor Debuts Creative Studio Elevado, Helps Agencies, Brands Navigate AI
The new entity taps into new visual languages, formats and experiences. ...
Valley Bank Picks Doner As Creative-Strategic AOR
The agency's remit is to elevate brand perception. ...
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Find Out More »OPINION
As many people do when suing other people, Trump and his lawyers set their monetary demand by picking an outlandish number out of thin air. ...
Among the issues: Verification of ad delivery is a misnomer, and fraud is prevalent. ...
Regularly scrutinize your campaign analytics -- this is your first line of defense. I would argue that this should be someone's day job. ...
