The U.S. Ad Market Tracker which decelerated to 2.4% in February -- the worst expansion since the la ...
Today's Top News
MediaDailyNewsGoogle Brings Channel Reporting To Performance Max
Channel performance reporting will enable advertisers to gain visibility into how individual channels like search, display and YouTube perform within Performance Max. Google also will add full search-term reporting and more detailed asset reporting that show advertisers all metrics for individual assets running in the campaign. ...
A federal appeals court won't reinstate a claim that X violated a Washington state "anti-pretexting" law by aski ...
The limited-edition bag retails for $39.99 and features an insulated lining to carry Panera treats. ...
CBS is set to win the prime time race - up 2% vs. a year ago to 5. ...
The Advertiser Perceptions study also found a significant decline in organizations' actions or priorities to support quality ne ...
Blue Shield began notifying members this month about the data breach. ...
Google is urging a federal appeals court to reject the Republican National Committee's attempt to reinstate claims th ...
Mother's Day spending is edging up, but inflation-weary shoppers are spending less per person than they did t ...
Zillions And Zillions: UCB Launches Myasthenia Gravis Campaign
"Generalized myasthenia gravis can cause you to miss out on a zillion things," begins the commercial's female voiceo ...
Study Finds The Average Life Of A Media Agency-Client Relationship Is 3.7 Years
That's on the low end of agency-client relationship longevity by agency type, according to a joint report fr ...
Pepsi Adds Women Soccer Stars, Including Alexia Putellas, To Athlete Roster
New Pepsi teammates will be welcomed with OOH spots, such as England national team star Lauren James' ...
Craftsman Builds On 'Trapped In Place' Angst
The new campaign speaks to millennials stuck in fixer-uppers -- and loving it. ...
Wisconsin Neighbors Leinenkugel Brewing, Duluth Trading Drop Merch Collab
Clothing in the limited-edition menswear collection features artwork suggesting summertime on the lake, depicting items such as can ...
Microsoft Sees Revenue Rise From Cloud Services
Microsoft reported strong growth for the first quarter in 2025, up about 13% year over year to $70 ...
Michigan AG Charges Roku With Privacy Violations
Roku allegedly collects personal data from children younger than 13, and allegedly discloses information about video-viewing history ...
California Bill To Protect Media From Privacy Lawsuits Approved By Committee
SB 690 would plug a loophole in the 1967 California Invasion of Privacy Act. ...
Complex Strengthens Its Leadership Team
Audio and video producer elevates several key personnel. ...
Toyota Features Cool Kids In Grand Highlander Creative
Created with the NFL Draft in mind, the 2025 Grand Highlander took center stage as Toyota rolled o ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Email Insider Summit
Brand Insider Summit Travel and Hospitality
Brand Insider Summit CPG
Publishing Insider Summit
Brand Insider Summit Pharma & Health
Brand Insider Summit Retail
Data and Programmatic Insider Summit
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
The launch of its stand-alone AI app, which includes a Discover feed and a place to share and explore how others use AI, positions Meta Platforms alongside many others that have made the move. ...
The biggest innovation requirement is an environment fostering divergent thinking and providing a safe space for experimentation. ...
Every year, many question whether the mid-May upfront presentations are still necessary or relevant. ...
