MADTrade Desk Faces New Audit, This Time By Omnicom
The latest audit follows word last week that Publicis Groupe advised clients it was no longer recommending TTD as a programmatic service provider after the firm "failed" an audit by FirmDecisions, an
assertion that TTD denied. ...
By Steve McClellan
The retailer showcases ads for L'Oreal to highlight the strength of its closed-loop measurement. ...
By Sarah Mahoney
Apple will launch an ad platform for Maps this summer, allowing agencies and brands to run campaigns ...
By Laurie Sullivan
The new campaign for Dallas' hometown paper builds on a "This Is Home" theme featuring its long relationsh ...
By Joe Mandese
Gap became the first major fashion retailer Tuesday to announce a checkout integration in Google Gemini, allowing purchas ...
By Laurie Sullivan
For Samsung TV Plus, Samsung TV's operating system, the company says this is the first external CTV devi ...
By Wayne Friedman
Google has brought new, agentic media-buying capabilities to YouTube with Google Display & Video 360, part of t ...
By Laurie Sullivan
Last week, a jury in California found that Musk purposefully manipulated Twitter's share price and may be order ...
By Colin Kirkland