Television News DailyNBCU Sells Out Winter Olympic Games, 'Highest Grossing' Ever
NBCU has sold out the Milan Cortina Winter Olympics Games with four weeks to go. During the previous Winter Olympics Games in 2022, NBCU was estimated to have taken in approximately $963 million in
ad revenue. The 2024 Summer Paris Olympics amassed an estimated $1.2 billion. ...
By Wayne Friedman
It may have started with vision and sizzle, but the year evolved into a sophisticated, methodological framework f ...
By Joe Mandese
The move follows a similar reorganization that Stagwell implemented last month when it promoted Targeted Victory CEO Z ...
By Steve McClellan
As CEO John Wren noted during an earnings call a few months ago, a key part of t ...
By Steve McClellan
Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer ...
By Laurie Sullivan
Built directly into Yahoo DSP, the shift automates planning, activating, optimizing and measuring campaigns for advertisers. The technolo ...
By Laurie Sullivan
NBCU and its sister company, ad server/tech company FreeWheel, will offer sell-side agentic AI efforts, and Newton Resear ...
By Wayne Friedman
The VAB recommends new guarantees should go into effect immediately for current, near-term scatter-market deals and next summer ...
By Wayne Friedman
The sensor-driven platform debuts with "Star Wars" sets, as child advocates warn Lego may be overengineering imagination. ...
By Sarah Mahoney