The more an AI model thinks, the more carbon it emits, a research study finds, and reasoning mode ...
Today's Top News
MediaDailyNewsBloomingdale's Must Face Online Shopper's Wiretap Suit
An appellate court revived a claim that Bloomingdale's violated a wiretap law by using "session replay" tracking technology. ...
Dennis Holt, who founded several independent media agencies, including one of the ad industry's biggest, died Thursday. ...
The latest and third Grand Prix (Brand Experience and Activation) was awarded to 'Caption With Intention" at t ...
The GroupM Norway team of Angelika Marcinkeviciute and Maja Skaug Wirum won gold in the media category ...
"About 10% of the general populations say brands shouldn't engage with Pride. That 10% has stayed relatively stab ...
Google's expanded commerce media suite gives brands and retailers AI-powered tools across platforms including Search, YouTube, and Displ ...
Walmart and other stores face fresh challenges in winning over low-income consumers. ...
A survey the company did last year found that 1 in 3 women feel pressured to alter the ...
WPP Wins Cannes Lions Creative Company Of The Year
The Media Network of the Year award goes to Omnicom's OMD Worldwide. Mindshare was second followed by P ...
Nike Delays Kardashian Skims Launch
As the company's turnaround efforts drag on, the Skims speed bump won't help. ...
Happy Thursday's Marketing Stays True To Its Name
The tagline "Why Wait for Friday?" encapsulates the message that Gen Z is ready to party and dri ...
X's Payment Arm Readies Debit Card Functionality
X Money may be planning to expand beyond digital payments. This week, app intelligence firm App Sensa discover ...
Chuck E Cheese Hits Hollywood With New Animated Holiday Special
"This is more than just a TV special-it's a milestone moment for the Chuck E. Cheese brand," sa ...
Non-TikTok Users Ask Court To Restore Privacy Claims Over Tracking
Three non-TikTok users are seeking to revive claims that the company violated their privacy by allegedly tracking th ...
Who Plays Pickleball Better When She Has Her Period?
Perhaps the sports' top-ranked player, Anna Leigh Waters, named ambassador for Kimberly-Clark's U by Kotex feminine care br ...
Bakery Launches First LALA Work, Celebrates Mexican Heritage
Creative focuses on personality, not health properties. ...
Ram Keeps On Trucking In 'Demption'
Argonaut's creative touts the Hemi V-8 engine's comeback. ...
M&A Deals Rise Sharply Despite Media Disruption
First quarter deal-making nearly tripled to $34.98 billion versus the same period a year before, when it total ...
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Find Out More »OPINION
The work celebrated at the festival would have you believe that agency networks and their clients are still killing it. ...
With "Anything but Dull," the razor brand looks to sharpen its image. ...
Do CEOs see themselves as answering to shareholders based in the Districts, and CMOs as living in a caricature-driven world like The Capitol? ...
