That's on the low end of agency-client relationship longevity by agency type, according to a joint report fr ...
Today's Top News
MediaDailyNewsTech Industry Sues To Block Georgia Social Media Restrictions
A new Georgia law requiring parental consent for minors to create social media accounts, and banning the use of minors' personal information for advertising, violates the First Amendment, NetChoice argues. ...
Google announcements today around AI Mode include addition of products and place cards to answers, a new histo ...
Linear TV had the bulk of ad-supported viewing at 58%, with streaming platforms at 42.4%. Broadcast networks h ...
The U.S. Ad Market Tracker which decelerated to 2.4% in February - the worst expansion since the la ...
Ad recall and viewer engagement have reached new lows in today's second-screening landscape. ...
Channel performance reporting will enable advertisers to gain visibility into how individual channels like search, display and YouTu ...
A federal appeals court won't reinstate a claim that X violated a Washington state "anti-pretexting" law by aski ...
The limited-edition bag retails for $39.99 and features an insulated lining to carry Panera treats. ...
Google Tests Ad Serving In Third-Party AI Chatbots
Google confirmed Thursday to MediaPost that it ran a limited experiment with a few publishers serving ads ...
Municipal Credit Union Leans Into NYC Authenticity With 'We're Here For It'
OOH signs touted MCU's ability to make New Yorkers' money go further and, for example, live without roomma ...
Republicans Introduce Bill To Restrict Teens' App Downloads
Two Republican lawmakers on Thursday introduced legislation that would require app distributors like Google and Apple to veri ...
OAAA Appoints Ald To New Revenue, Growth Role
Ald, a 20-plus-year veteran of the industry, will report to COO Patrick Dolan and will be responsible f ...
Google Makes Initial Payments To Canadian Publishers
More than C$22 million has been distributed, with more coming, the News/Media Alliance says. ...
Rivian Launches First National Brand Campaign
"it's a really pivotal time for us as a business," Denise Cherry, vice president of marketing at Rivia ...
Afghan Rapper, Activist Sonita Alizadeh Wins Cannes LionHeart Award
The accolade is given to a person who has used their position to make a "significant and positi ...
Atomic London Launches Atomic Studios, Creates Long-Form Brand Content
The new unit utilizes advertising, social and TV to help brands develop long-form stories. ...
Goodyear Revs Up Achievements In 'Still'
It begins with a "Back to the Future" nod, but the spot showcases the brand's achievements. ...
Mastercard, Visa Building AI Shopping Agents
Consumers will soon delegate online shopping tasks to agentic agents, moving brands into a new world of advertisi ...
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Find Out More »OPINION
Kid Rock, whose birth name is Robert James Ritchie, has a love-hate relationship with the residents of Detroit, where he wasn't actually born. ...
Slate's is the only automotive campaign to introduce itself with a commercial about death, pickle juice and human taxidermy. ...
A new storefront aims to blend luxury storytelling with frictionless ecommerce. But will shoppers follow? ...
