Reports from Deloitte and Gartner show that inflation, tech disruption, and AI-driven restructuring are squeezing marketing teams. ...
Today's Top News
MediaDailyNewsMusk Withdraws Ad Boycott Suit Against Twitch
Elon Musk's X Corp. has withdrawn its ad-boycott lawsuit against Amazon's Twitch without prejudice, according to court papers filed this week in Texas. ...
A Gartner study found 59% of CMOs reported having an insufficient budget to execute strategies in 2025 ...
Total time viewing on all Fox Corp. platforms was up 26% in the last 12 months, with 2 ...
Amazon entertained advertisers during its upfront Monday with premiere sport events and a lineup of A-list entertainers includi ...
The move marks a return to PHD for Piner, who did an earlier tour with the agency fr ...
Snapchat kicked off a live music series with music from rapper Kid Cudi, who performed a single a ...
The guidelines, which will be open for public comment through July 12, are intended as a first st ...
In Amazon's innovative AI-powered streaming ad formats, the server reads the tone of the scene to determine t ...
Perion Acquires Advanced AI Company For About $65M
The acquisition of Greenbids expands Perion's addressable market with the ability to add channels such as YouTube, Facebo ...
States Newsroom To Launch Political News Podcast
Mallory Cheng will serve as national podcast producer. ...
New Dashboard Is Designed To Track Programmatic Health
Publishers can discern how their inventory is being judged by advertisers, Sovrn says. ...
Disney To Start 'ESPN' Streamer This Fall, Seeks Industry-Wide Streaming Measures
The ESPN streaming platform will initially be priced at $29.99 a month for the first 12 months, maki ...
'Billboard' Partners With Sensical On Music Content For Families
The project will offer ad-supported streaming content, 'Billboard' says. ...
TikTok Lets Creators Use AI To Turn Images Into Videos
TikTok's newest feature, "TikTok AI Alive," pairs its Story Camera with AI to streamline the process of turni ...
Shake Shack Welcomes Messy BBQ Season With Sauce-Proof Wearables
Its summer BBQ menu comes with a side of disposable tees and tanks -- paper garments "inspired" ...
Stella Artois Recruits Sharapova For Campaign, Ambassadorship
The initial spot in the effort, from Gut Miami, highlights the parallels between the art of delivering t ...
Aperol Celebrates Aperitivo Season In Global Summer Campaign
The centerpiece of the 30-country campaign is an online video and TV spot that takes place at ...
What's Next For Giannis Antetokounmpo? How About Huggies?
The NBA MVP stars in a TV spot in which his 16-month-old daughter Eva steals the show, ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Brand Insider Summit Travel and Hospitality
Brand Insider Summit CPG
Publishing Insider Summit
Brand Insider Summit Pharma & Health
Brand Insider Summit Retail
Data and Programmatic Insider Summit
Planning and Buying Insider Summit
Digital Out of Home Insider Summit
Brand Insider Summit: Luxury Retail
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
Peacock got top billing at the NBCU Upfront, positioning NBCU as streaming-first heading into this spring's upfront sales season. ...
The subject came up during S4 Capital's first quarter earnings call as analysts questioned company officials about the efficiencies wrought by AI and how clients and agencies would benefit. ...
The upfront has long been a cornerstone of media buying — and for good reason. It guarantees access to premium inventory, especially around live events that command national attention. Sports, award shows, and tentpole cultural momen ...
